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CCT300 – Labs

Week 9. CCT300 – Labs. Culture Jamming. CCT300 – Critical Analysis of Media November 4, 2010. Cultural Jamming?.

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CCT300 – Labs

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  1. Week 9 CCT300 – Labs Culture Jamming CCT300 – Critical Analysis of Media November 4, 2010

  2. Cultural Jamming? • “A term I have popularized by articles in The New York Times and Adbusters, might best be defined as media hacking, information warfare, terror-art, and guerrilla semiotics, all in one. Billboard bandits, pirate TV and radio broadcasters, media hoaxers, and other vernacular media wrenchers who intrude on the intruders, investing ads, newscasts, and other media artifacts with subversive meanings are all culture-jammers.” - Mark Dery • “Damn the Networks! Victory to the Imagination!” - Yogi in Craig Baldwin's “Spectres of the Spectrum” • http://www.youtube.com/watch?v=8Ep-hGYOQwo

  3. Types of Cultural Jamming • Commercial: Probably the most well known form of culture jamming is subvertising.

  4. Types of Cultural Jamming • Political: Less common but equally powerful are political forms of culture jamming.

  5. Types of Cultural Jamming • Social: Of course, some culture jams are playful in nature and target society in general, being satirically oriented at anything from a holiday to a particular political leader or recognizable symbol.

  6. How to Cultural Jam? • http://www.youtube.com/watch?v=00yXM74CHFg&feature=related • Become educated. Learn about some of the destructive methods of large-scale consumerism and about the unethical dealings of multinational companies like Wal-Mart and Nike. Read subversive literature, like "Steal This Book" or "No Logo." • Gather your friends together who share the same views as you and form a plan. Maybe your group should join a local jammer network. Pick out a target and get some ideas formulating. If you can't think of any ideas, do some research on jamming and learn from the actions of fellow jammers and activists. • Gather your supplies. The jammer must be creative and flexible. You have a wide range of tools at your disposal: Markers, spray paint, fliers, wheat paste, stickers, paint, etc

  7. How to Cultural Jam? • Hit up the scene with your group of friends! Make it something that would catch your eye, and watch out for employees, officers, and live security-cams. Hint, don't forget that the infamous dark dome cameras on supermarket ceilings do not have 360 degree vision, and are in blurry black and white. • Rinse and repeat, and develop better strategies after the jams. Hit different communities, to shock people who never saw your eye-catching work. • Source:

  8. Activity • In groups of 3 or 4 visit the following Wikipedia article and under “List of culture jamming organizations or people” select a topic for you to create a simple Jam: • http://en.wikipedia.org/wiki/Culture_jamming • Using Adobe Photoshop CS5, and borrowing pictures from Google Images, prepare a simple Jam ad consisting of images and text layers. • Post the the in JPG format on the course wiki submission page with a brief explanation of your image and the names of your lab members.

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