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SEO & Blogging Made Easy. Using Key Word Phrases and Blogs to Get Noticed. What is SEO ?. Search Engine Optimization - Process of getting noticed on search engines. Results shown and ranked based on what the search engine considers relevant to users. Consistency Multiple Sources

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SEO & Blogging Made Easy


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    Presentation Transcript
    1. SEO & Blogging Made Easy Using Key Word Phrases and Blogs to Get Noticed

    2. What is SEO? Search Engine Optimization - Process of getting noticed on search engines. Results shown and ranked based on what the search engine considers relevant to users. Consistency Multiple Sources Key Word Phrases Proper Placement Legitimate Content Cross Linking

    3. How Does SEO Get Me Ranked? • Key Word Phrases and Titles • Cross Linking & Back Linking • Relevant and Searchable Content • Be Active, Legitimate and Visible

    4. Where Do I Implement SEO? Anywhere you can publish custom content on the web! • Your Website • Your Blogs • Your Craigslist Ads • Your Facebook Page • Video – Your YouTube

    5. Blogging Mental Block Brain Freeze Hair Pulling • Don’t make it a big deal – keep it simple. • Focus on building searchable content, sprinkle it with some humor and local news. • Blog your Listings – Use address in Title Top Blog Sites • Google Blogger - Active Rain – Trulia Blog – Wordpress

    6. Google+ SEO Marketing Easiest and Best Way to be Found on Search Engines!

    7. Make Google Work For You • Create a Google+ Profile • Create a Google+ Page • Create a Blogger Account • Create a Personal Blog • Create a Specific Blog(s) • Link Blog to your Google+ Page • Post Your Blog on Facebook • Create a YouTube Account & Make Videos

    8. Google+ Profile • Need a Google Account • Can create with any email address • Customize your Cover Photo • Add your Photo • Edit your profile with complete info • Don’t worry about Circles for now – make all posts Public Jamie’s Google+ Profile

    9. Google+ Page • Google+ Profile Complete • Create a Google + Page • More – Pages – Create a New Page • Edit Business Information • Request a PIN to confirm your business listing • Customize your Cover Photo • Add your Photo Jamie’s Google+ Page

    10. Google+ Blogger • Create a Blogger Account • Log into Google, click on More and drop down to Blogger • Create a new Blog to Market Yourself • Create additional Specific Blog(s) if you are going to actively contribute regularly. Jamie’s Blog

    11. How to Get Your Blog Posts to Rank in the Search Engines • Pick a Key Word Phrase • Use Key Word Phrase in Header H1 and Subheader H2 • Use Key Word Phrase in first paragraph in BOLD and several times throughout Blog Post • Name inserted pictures with Key Word Phrase • Use an Anchor Text Link to include Key Word Phrase on your website • Link to a matching Home Search Result

    12. Good Key Word Phrases Best Searchable Phrases includes “Homes for Sale” Examples: • Hardscrabble Plantation homes for sale • bank owned homes for sale in Durham NC • homes for sale potomac crossing • homes for sale in downtown Durham • Small homes for sale near Duke University • 3 bedroom homes for sale in Vista Heights • HUD homes for sale in Durham • Historic homes for sale in Durham • Fixer upper homes for sale in Durham • Durham homes for sale under $175,000 • Cheap Durham Homes for Sale Think of something unique and descriptive including a neighborhood, area, attraction, and attach “Homes for Sale” and write the blog!

    13. Hyperlocal Marketing • Use Key Word Phrases that are specific and local. • Pick an area, neighborhood or ‘theme” and dominate it. • eFarming or Internet Farming. Create a Specific Blog. See Our Blog – What is Hyperlocal Marketing?

    14. Hardscrabble Plantation Homes for Sale

    15. While You Are At It! • Once you post your Blog to Blogger and Share it on Google+, don’t stop there! • Post it to your Facebook Page • Copy the HTML and post it on Craigslist • Post the same Blog on Active Rain and Trulia You will get noticed!

    16. Think About It If you are not Online in today’s market You Are Invisible If you are not staying in touch with your database You Are Forgotten Create Your System Today

    17. Make a Simple Plan – And Stick to It!

    18. Resources • Active Rain University http://activerain.com/university • PREA Center • Google+ Help Center • Blogger Help Center