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MOBİLE AND SMART PHONE PRESENTATİON. More and more people s are starting to get information, news, organize online. That includes union members. More people s have cell phones than computers Desktop computer use : 58% Laptop computer use: 46% Cell phone, blackberry or Iphone : 83%
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More and more peoples are starting to get information, news, organize online. That includes union members. • More peoples have cell phones than computers • Desktop computer use : 58% • Laptop computer use: 46% • Cell phone, blackberry or Iphone: 83% • Cell phones are being increasingly being used for communications purposes other than just making calls: • Send or receive email: Jan 2010: 29% | Dec 2007: 19% • Send or receive Instant Messages: Jan 2010: 31% | Dec 2007: 17% • Access the internet: Jan 2010: 32% | December 2007: 19% The Age Of The Smarter Phone Use
Email lists average open rates of 10%-25% • Mobile text messaging because of the medium averages openrates higher than 90%+ • Mobile text messages are hard to ignore • Smart phone rely less on SMSand more on traditional email, push notifications and apps. Open Rates Are 90%+
Action rates are higher • Embed call action into the text with a phone number • Communicating with members while they’re out, not when they’re checking email Why It Works
App Developers • Mobile Campainers • Google Resources
7. I usemysmartphonewhen I havenothingbetter to do. • Average 3,6Average 3,2 • 8. I often use my smartphone for school. • Average 2,4Average 2,6 • 9. Smartphones should not be allowed at school. • Average 2,8Average 3,1 • STUDENTS WITHOUT SMARTPHONES STUDENTS WITH SMARTPHONES
10. Smartphones are an importmant learning tool. • Average 2,7Average 3,3 • 11. The use of smartphones by teenagers leads to their social disengagement. • Average 3,2Average 3,5 • STUDENTS WITHOUT SMARTPHONES STUDENTS WITH SMARTPHONES