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HOMO CONNECTUS The impact of technology on people’s everyday lives Lee Rainie – Director Pew Internet Project University of North Florida November 5, 2007. Seven hallmarks of the new digital ecosystem which Homo Connectus inhabits. Hallmark 1.

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Seven hallmarks of the new digital ecosystem which homo connectus inhabits

HOMO CONNECTUSThe impact of technology on people’s everyday livesLee Rainie – Director Pew Internet ProjectUniversity of North Florida November 5, 2007


Seven hallmarks of the new digital ecosystem which homo connectus inhabits

Seven hallmarks of

the new digital ecosystem which Homo Connectus

inhabits


Hallmark 1
Hallmark 1

Media and gadgets are ubiquitous parts of everyday life


Home media ecology 1975
Home media ecology - 1975

Product Route to homeDisplayLocal storage

TV stations phone TV Cassette/ 8-track

broadcast TV radio

broadcast radio stereo Vinyl album

News mail

Advertising newspaper delivery phone

paper

Radio Stations non-electronic

Tom Wolzien, Sanford C. Bernstein & Co


Home media ecology now
Home media ecology – now

Product Route to homeDisplayLocal storage

cable TiVo (PVR) VCR

TV stations DSL TV

Info wireless/phone radio DVD

“Daily me” broadcast TV PC Web-based storage

content iPod /MP3 server/ TiVo (PVR)

Cable Nets broadcast radio stereo PC

Web sites satellite monitor web storage

Local news mail headphones CD/CD-ROM

Content from express delivery pager

individuals iPod / storage portable gamer MP3 player / iPod

Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs

Advertising newspaper delivery phone cable box

Radio stations camcorder/camera PDA/Palm game console

game console paper

non-electronic storage sticks/disks

Adapted from Tom Wolzien, Sanford C. Bernstein & Co


Hallmark 2
Hallmark 2

The internet, especially broadband connectivity, is at the center of the revolution


Internet and broadband adoption 1995 2007
Internet and broadband adoption 1995-2007

All internet - 142 mill.

Broadband at home- 96 mill.


Hallmark 3
Hallmark 3

New gadgets allow people to enjoy media, gather information, and carry on communication anywhere. Wirelessness is its own adventure.



Mobile devices college student ownership

88% of college students own cell phones

81% own digital cameras

63 own MP3 players

55% own video cameras

55% own laptops

27% of college students own a PDA or Blackberry

----

77% of college students play games online

Mobile devices – college student ownership


Hallmark 4
Hallmark 4

Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers


Content creation
Content creation

55% of online teens have created their own profile on a social network site like MySpace or Facebook

----

20% of online adults have such profiles



Content creation1
Content creation

51% of young adult internet users have uploaded photos to the internet

----

37% of all users have done this


Content creation2
Content creation

39% of online teens share their own creations online, such as artwork, photos, stories, or videos

----

22% of online adults have done this


Content creation3
Content creation

33% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments

----

13% of online adults do this


Content creation4
Content creation

33% of college students keep blogs and regularly post

----

12% of online adults have a blog


Content creation5
Content creation

27% of online teens report keeping their own personal webpage

----

14% of online adults have their own page


Content creation6
Content creation

26% say they remix content they find online into their own artistic creations

----

9% of online adults have done this


Content creation7
Content creation

19% of online young adults have created an avatar that interacts with others online

----

9% of all adult internet users have done this


Content creation8
Content creation

15% of young adult internet users have uploaded videos to the web

----

8% of all adult internet users have done this



Hallmark 5
Hallmark 5

All those content creators have an audience.


Accessing new information content
Accessing new information content

55% of young adult internet users use video-sharing sites

---

33% of all adults go to such sites


Accessing new information content1
Accessing new information content

54% of college students have read blogs

---

36% of all adults do that


Accessing new information content2
Accessing new information content

44% of young adult internet users seek information at Wikipedia sites

---

36% of all adults use them


Accessing new information content3
Accessing new information content

14% of young internet users download podcasts

---

12% of all adults do


Hallmark 6
Hallmark 6

Many are sharing what they know and what they feel online and that is building conversations and communities


Information sharing and evaluation
Information sharing and evaluation

37% of young adult internet users have rated a person, product, or service online

---

32% of all adults have done so


Information sharing and evaluation1
Information sharing and evaluation

34% of online young adults have tagged online content

---

28% of all adults have done that


Information sharing and evaluation2
Information sharing and evaluation

25% of younger internet users have commented on videos

They also post comments on blogs and photos

---

13% of all adults have commented on videos


Hallmark 7
Hallmark 7

Online Americans are customizing their online experiences thanks to Web 2.0 tools


Information customization
Information customization

~ 40% of younger internet users customize news and other information pages; ~ half are on specialty listservs


Information customization1
Information customization

~ A quarter to a third of younger internet users get RSS feeds


What all this connectivity does to us
What all this connectivity does to us

  • It changes our relationship to information and media

  • It changes our relationship to each other


Life changes in 10 important ways 1
Life changes in 10 important ways – 1

Volume of info grows

– the “long tail” of information expands – Chris Anderson


Life changes in 10 important ways 2
Life changes in 10 important ways – 2

Velocity of info increases

– “smart mobs” emerge

– Howard Rheingold


Life changes in 10 important ways 3
Life changes in 10 important ways – 3

Venues of intersecting with info andpeople multiply

– place shifting and time shifting occur

-- “absent presence” and “present absence” become regular features of human interactions


Life changes in 10 important ways 4
Life changes in 10 important ways – 4

Venturing for info changes

– search strategies and search expectations spread in the search-engine era


Life changes in 10 important ways 5
Life changes in 10 important ways – 5

Vigilance for info transforms – attention is truncated (“continuous partial attention”) and elongated (deep dives by amateur experts)


Life changes in 10 important ways 6
Life changes in 10 important ways – 6

Valence (relevance) of info improves – search gets better

-- “Daily Me” and “Daily Us” get made – Nicholas Negroponte

---

… the variety of info increases, especially for heavy users

– they bump into news


Life changes in 10 important ways 7
Life changes in 10 important ways – 7

Vetting of info becomes more “social”

– credibility tests change as people ping their social networks

-- internet becomes “personified” in people’s social networks – Dr. Google, Pastor Yahoo


Life changes in 10 important ways 8
Life changes in 10 important ways – 8

Viewing of info is disaggregated and becomes more “horizontal”

– new reading strategies emerge as coping mechanisms

-- Allen Renear UI-Champaign-Urbana


Life changes in 10 important ways 9
Life changes in 10 important ways – 9

Voting on and ventilating about info proliferates as tagging, rating, and commenting on material is enabled

– collective intelligence expands – Pierre Levy and Henry Jenkins

-- “5th Estate” emerges - William Dutton


Life changes in 10 important ways 10
Life changes in 10 important ways – 10

inVention of info and the visibility of new creators is made easier

– the read/write, Web 2.0 world facilitates participation

-- privacy and identity are scrambled


Hallmark 8
Hallmark 8

Everything is going to change in the coming years


The j curve laws
The J-curve laws

  • Computing power doubles every 18 months – Moore’s law

  • Storage power doubles every 12 months – disk law

  • Communications power doubles every 2-3 years with improvements in fiber optics and compression – Gilder’s law

    • Spectrum power is enhanced with efficiency improvements in spectrum allocation and use


Home media ecology now1
Home media ecology – now

Home media ecology – future

Product Route to homeDisplayLocal storage

cable TiVo (PVR) VCR

TV stations phone/DSL TV

Info wireless radio DVD

“Daily me” broadcast TV PC Web-based storage

content iPod /MP3 server/ TiVo (PVR)

Cable Nets broadcast radio stereo PC

Web sites satellite monitor web storage

Local news mail headphones CD/CD-ROM

Content from express delivery pager

individuals iPod / storage portable gamer MP3 player / iPod

Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs

Advertising newspaper delivery phone cable box

Radio stations PDA/Palm game console

game console paper

Satellite radio non-electronic storage sticks/disks

Adapted from Tom Wolzien, Sanford C. Bernstein & Co


Home media ecology future

Virtual worlds – Second Life

Mirror worlds – Google Earth

Augmented reality – Smart door knob

Life-logging – Nike and iPod link

Home media ecology – future

Product Route to homeDisplayLocal storage

cable TiVo (PVR) VCR

TV stations phone/DSL TV

Info wireless radio DVD

“Daily me” broadcast TV PC Web-based storage

content iPod /MP3 server/ TiVo (PVR)

Cable Nets broadcast radio stereo PC

Web sites satellite monitor web storage

Local news mail headphones CD/CD-ROM

Content from express delivery pager

individuals iPod / storage portable gamer MP3 player / iPod

Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs

Advertising newspaper delivery phone cable box

Radio stations PDA/Palm game console

game console paper

Satellite radio non-electronic storage sticks/disks

Adapted from Tom Wolzien, Sanford C. Bernstein & Co


Thank you
Thank you!

Lee Rainie

Director

Pew Internet & American Life Project

1615 L Street NW

Suite 700

Washington, DC 20036

Lrainie@pewinternet.org

202-419-4500