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The Changing Face of Consumer Expectations. Keith Pardy WFA, Mumbai. Observations. Straight lines. Networked nature. Social networks. Networked media. The end of demographics. Food. Green concerns. Ethics. Values Passions Desires. Health. Sustainability. Organics. Transparency.

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The changing face of consumer expectations

The end of demographics

Food

Green concerns

Ethics

Values

Passions

Desires

Health

Sustainability

Organics



The changing face of consumer expectations

Consumers connect

Corporations broadcast




The changing face of consumer expectations

Brands as solve?beliefs


The changing face of consumer expectations

Mass Media solve?



The changing face of consumer expectations

Remember: solve?

KEYS

WALLET

PHONE



The changing face of consumer expectations

Social Marketing Intelligence solve?

The Black Gold of the 21st Century


The changing face of consumer expectations

? solve?


The changing face of consumer expectations

Budgets solve?


The changing face of consumer expectations

Space & Time solve?


The changing face of consumer expectations

Metrics solve?





The changing face of consumer expectations

Research solve?


The changing face of consumer expectations

Thank you ! solve?

Thank you !