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Bell Ringer. Jill estimated she would spend $50 a month on clothing. However, at the end of the year she discovered she actually spent $711 on clothing that year. On average how much money did she spend a month on clothing?. Bell Ringer Answer. $711 / 12 = $59.25
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Bell Ringer • Jill estimated she would spend $50 a month on clothing. However, at the end of the year she discovered she actually spent $711 on clothing that year. On average how much money did she spend a month on clothing?
Bell Ringer Answer • $711 / 12 = $59.25 • Jill spent on average $59.25 on clothing each month, $111 over her budget.
Agenda • Bell Ringer / Agenda • Haute Couture Lecture and Discussion
Learning Targets • Discuss haute-couture design houses. • Explain the process of buying haute-couture. • Discuss the background of haute-couture
What is Haute Couture? • Haute Couture is the branch of the apparel industry that creates the most fashionable, expensive, and exclusive designer clothing. • Involves the highest level of workmanship, using the highest quality of fabric.
Haute-Couture Designer Houses • Designers have fashion houses where garments are created, most in Paris. • A fashion house is named after its designer or originator. • House of Chanel
The Federation Francaise de la Couture • There are specific requirements for a designer and design house in France. • Membership is based upon talent and success of the designer. • Membership rules also include codes that control copying, number of showings, minimum number of original styles in collections, and regulations concerning staffing and shipping dates. • Members must employ 15 or more people and present their collections twice a year. Each presentation must include at least 35 separate designs for day and evening wear.
Federation Fashion Shows • Press and individual customers are allowed to attend at no charge. • However, a caution fee is charged to trade buyers from apparel manufacturers, retailers, and pattern companies. • The fee is usually very large. It discourages copying of designers and an agreement to purchase specific amounts and can be applied to these purchases.
Purchasing Haute Couture • An individual purchasing a haute-couture design buys a garment that is custom-made. • A couture house has about 150 regular clients who buy couture each year.
The Purchasing Process • Schedule an appointment with the design house prior to a visit to Paris. • Preview samples of garments in the design salon. • Tailoring process begins, and generally requires 3 fittings.
Sales and Services • The customer is assigned a vendeuse. • Vendeuse a couture sales associate that works with the customer and is paid by commission. • Supervises all fittings and the order-taking. • Smoothes out in problems that may occur. • Responsible for making sure that customers that live in the same area do not buy similar designs.
The High Cost of Fashion • One dress may cost $26,000 - $100,000. • One tailored suit may start at $16,000 - $40,000. • An evening gown may cost over $60,000.
Garment Expenses • Service • Workmanship and labor • Custom-made designs • Exclusive designs • Special colors • Luxurious fabrics • Expensive trim work and beading
The Era of Modern Haute Couture • Christian Dior • Chanel • Jean-Louis Scherrer • Christian Lacroix • Dominique Sirop • Jean-Paul Gaultier • Narciso Rodriguez
The Father of Haute Couture • Charles Frederick Worth is considered the father of haute couture due to his influence of fashion in the 1800’s in Paris. • First designer to become internationally famous.
A Brit in Paris • He was born in England. • Moved to Paris at the age of 20. • One of the first designers to show samples on live models. • First designer to have a design house.
Royal Designer • Career advanced when he began designing for royalty. • Empress Eugenie (Wife of Napoleon III) was a notable client.
Worth’s Trademarks • Known for using detail, special fabrics, colors, and trims. • Introduced the hoop skirt and the walking skirt. • A dress could cost up to $2,500 in the 19th century.
Haute Couture in Today’s World • Couture dresses are most seen on the runways and red carpets, but rarely work in real life.
Markets for Haute Couture • Only about 2,000 people in the world buy couture. • 60 percent are American. • Only 200 people are regular customers. • Designers lend of give clothes to movie stars to wear on the red carpet. • Couture designers have started to shift their efforts and resources to less expensive ready-to-wear lines.
