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Advertising

Advertising. 3 rd Grade Economics Lesson. Be An Ad Detective!. Advertisers place their ads and logos all over. Be an ad detective and see if you can find the hidden ads. http://pbskids.org/dontbuyit/advertisingtricks/betheaddetective_1.html. Logos.

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Advertising

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  1. Advertising 3rd Grade Economics Lesson

  2. Be An Ad Detective! • Advertisers place their ads and logos all over. Be an ad detective and see if you can find the hidden ads. • http://pbskids.org/dontbuyit/advertisingtricks/betheaddetective_1.html

  3. Logos • What do you think of with each of these logos?

  4. Jingles • What do you think of when you hear these jingles? • http://www.econedlink.org/lessons/popup.php?lesson_number=645&&flash_name=em645_quiz_template_v3b.swf • Companies know that people remember logos and catchy jingles.

  5. TV Advertising • Most TV shows have commercial breaks to show advertisements. What kinds of ads are shown during the shows you watch? • What do these products have in common? -Are they usually things that young people would want to buy? • Why do you think these products are advertised? -Companies want young people to know about their products and buy them.

  6. Advertising Techniques • Humor grabs people’s attention. • Celebrities: Ads use movie stars, cartoon characters, and pro athletes to promote products. • Popular Music • Bright colors • Words like “new,” “amazing,” or “free” can be effective.

  7. TV Commercials • We will watch some commercials to determine what techniques advertisers are using to sell their products. • As you watch, think about what strategies Gatorade is using to grab your attention and persuade you to buy the product. • http://www.safeshare.tv/v/DwhTYFwfACA

  8. Analyzing the Gatorade Ad • Who is the target audience for this commercial? -Athletes • How does this ad try to grab people’s attention? - Using famous athletes - strong beat to the music

  9. Gatorade: The Real Message • What message is Gatorade trying to send to young people in this ad? • They will feel cool, tough, and strong like the athletes shown if they drink Pepsi. *Do you think these messages are true?

  10. Different Types of Messengers • Advertisers try to pick messengers they think people will trust. • Famous People: People may want to buy a product to be more like a celebrity. (Example: Buying Nike golf clubs to play more like Tiger Woods) • Experts: Dentists may recommend a certain toothbrush or toothpaste • Ordinary People: Some people like the opinion of ordinary people, such as a mom’s opinion about how well a laundry detergent cleaned her kids’ clothes.

  11. Levi’s Jeans Ad • http://www.safeshare.tv/v/_wxiggZ2JRQ • What kind of messenger did Levi’s use? • They used humor with an ordinary person to get your attention. • Who is the target audience? • Young people, Hispanic Americans • What is the message? • Levi’s jeans can make you feel special and cool.

  12. http://www.safeshare.tv/v/iWYRH5jnQBo • What is the message? • Dan Jansen is an inspirational celebrity, and he is associated with VISA. The ad makes it seem like you will be strong and have perseverance like him if you use a VISA credit card.

  13. http://www.safeshare.tv/v/8ULR68LTmbw • What type of messengers are used in this commercial? • What is the message? • What do you think the makers of Crest or Aquafresh would say about this ad?

  14. Product Placement • With TiVo and DVR, companies know that many people do not watch commercials. They pay to place their product directly in the show so viewers can’t miss their ad. -Example: American Idol judges always drink Coca-Cola.

  15. Conclusions • You are constantly being faced with advertisements and you cannot always trust the ads. • Ask yourself: Who is advertising this product? How are they grabbing my attention? Who is the messenger? What is the real message? • You make the decision!

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