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Read why and how ThinkSafe toilet cleaners were invented.
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An unhygienic toilet bowl, or a toilet cleaner that’s endangering the health of your family. What do you consider a bigger threat? A less than clean bathroom, or a chemical riddled environment around it. Which one do you think is more harmful? How easy is it to zone-out the sewage that leaves your home, once it literally goes down the drain? How often do you wonder about where it goes and how it could potentially impact you and your family?
Does the market really need another toilet cleaner? The question really isn’t about just another toilet cleaner, but one that addresses the need for safe cleaning. It’s what spurred us to go back to the drawing board and innovate to create a more responsible toilet cleaner, one that promotes human health and is also gentle on the environment. The innovation is in steering away from the harmful effects of these problematic components contained in commercial cleaners, that have a range of harmful effects on the environment and human health:
Surfactants: These are the fundamental components in any household cleaners that have detergents, including toilet and floor cleaners, laundry washing powder, soaps and shampoos, and a range of home cleaning supplies. They are preferred for their propensity to increase wetting and emulsifying qualities in the products in which they are used. However, when wastewater containing a high degree of surfactant content is discharged unchecked into the environment it damages the rate of growth of algae and other microorganisms. This results in an imbalance in aquatic life that sets off a polluting cycle and changes the ecology of the water table itself, as well as the cycle of lives that come into contact with it.
Antibacterials: Every cleaning product in the market comes with the gallant claim of cleaning out 99% bacteria present in vulnerable areas of our homes, like drains, bathrooms and kitchens. What they don’t mention however is that these very same compounds also indiscriminately wipe out bacteria, and over time can irreversibly alter the microbiome. The microbiome is the sum total of the genetic material including microbes, bacteria, fungi, protozoa and viruses surviving on and inside the human body. They are responsible for several crucial functions like digestion, regulating the immune system, protecting against harmful bacteria and in some cases also help synthesise vitamins like B12, thiamine and riboflavin, and K. They are vital in ensuring our ability to build immunity, maintain good gut health and fight infection.
Artificial fragrances: The sweet smelling perfume that most cleaners lend to your toilets and bathrooms come from phthalates that are known to considerably disrupt endocrine performance, which can lead to the development of cancerous tumours, widespread widespread congenital disabilities, and several other developmental disorders. This occurs due to the inhibition in the production of essential hormones, which are crucial for body systems to function as needed. VOCs: Volatile Organic Compounds are the gases emitted from certain liquids or solids in any indoor environment. These are today one of the most fundamental sources and causes of poor indoor air quality. Typically, the storage and use of a range of household organic products such as varnish, paint, floor and toilet cleaners, liquid detergent are known to release these VOCs that can cause issues ranging from seemingly simple things like ENT irritation, persistent headaches, loss of appetite and nausea, to more chronic and serious conditions like build-up of cancerous cells.
