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The Story behind your Shopping

The Story behind your Shopping. “What are the things that are most important to consumers and shoppers of food today?”. The products are only made from natural ingredients and are ‘Natural and Wholesome’; By addressing food waste and with less packaging they ‘Do The Right Thing’;

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The Story behind your Shopping

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  1. The Story behind your Shopping

  2. “What are the things that are most important to consumersand shoppers of food today?” • The products are only made from natural ingredients and are ‘Natural and Wholesome’; • By addressing food waste and with less packaging they ‘Do The Right Thing’; Premier foods consumer Insight team

  3. A piece of cake-the product • Ingredients • Vanilla • Sugar • Processing and transport • Packaging • Use and disposal

  4. Doing the right thing? “We work for six to seven hours a day from dawn,” Noary said at his tiny family plantation in Anjombalava, 12 miles to the south of the city. Each morning, seven days a week, the brothers tend a patch of land no larger than a few tennis courts. “Many of my friends work in the fields around here. We don’t go to school. I work with my family. Close to the harvest time we all have to sleep alongside the plants to protect them. Ants cover our bodies.” In the nearest plantation, 500 yards away, three more children toil in the heat. Jarro Claude, 12, has been working the vanilla since he was five: “Most of my friends in the villages here work in the fields. As a family, we all have to work. My brothers never went to school and I don’t think I ever will either.” Madagasgar-vanilla pickers

  5. Doing the right thing? • Premier foods used 85,000 tonnes of sugar in 2009 • The EU guarantees producers a price of 632 euros per tonne, which is about three times the world price. • Developing countries have their sugar effectively barred from the EU, while heavily-subsidised European sugar exports can price them out of their own home markets.

  6. A piece of cake –the supplier • Premier foods-a good company • £2.6bn sales • 17000 employees • 448,567 tonnes CO2 equivalent • Reducing energy, waste, water consumption • Community engagement • Footsie 100-pensions • But could be better • Fairtrade, local, and organic ingredients-take a lead • Informing consumers

  7. A piece of cake-the supplier? • A local Young Co-operative-start up business-creating jobs and opportunity in the community • Fairtrade and organic ingredients where available • Local recipes with ingredients from local suppliers • Reduced food miles • Informing consumers honestly regarding social, economic and environmental impacts

  8. Consumers can make a difference • Assessment of products • Buying products from suppliers that exhibit best practice • Demand Fairtrade, ethical and local products from retailers-and if they don’t respond set up your own shop

  9. We did!- • A community of people who want to make a difference • Every supplier/product assessed by a panel of members • Every product labelled with assessment • Assessments and products available on line. Anyone can input information and comments via Forum to suggest improvements • Created to help small ethical suppliers

  10. Assessment Label Coffee from the Oromo Coffee Company The OCC is a unique social enterprise, owned and managed by UK Oromos, refugees from Ethiopia now living in England They have personally selected for you a range of superb quality coffees from their homeland – Yirgacheffe, Harar and Limu. Ethiopia is the birthplace of coffee and the heritage of all of the great Arabica coffees of the world can be traced back to the Oromia region. The altitude, climate, soil and terrain in these highland plateaus exist in perfect harmony. Combining these natural advantages with the skill and dedication needed to harvest and process the Arabica beans has led to some of the world’s finest coffees being found here. These Fairtrade certified coffees are produced by the Oromia Coffee Farmers Cooperative Union representing over 130,000 farmers and have recently also secured organic certification Roasted and packed in Meltham-a few miles from us www.thefairtraderscooperative.co.uk

  11. Some Great Suppliers-they need your support • Steenbergs-pioneering Fairtrade and organic spices • Tropical Wholefoods-first Fairtrade product from Afghanistan (raisins). Technology transfer to Ugandan co-operative for solar drying of fruit • And many more…visit www.thefairtraderscooperative.co.uk

  12. The Cooperative With A Difference, Making A Difference • Join our community-become a member • Become a supplier • Buy on line • Set up your own local outlet • Stall • Shop • Store within a store

  13. The Cooperative With A Difference, Making A Difference THANKS! Our local school with their contribution to the Fairtrade Foundation world record bunting attempt

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