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City of Sheffield Context

“The Future of Road Safety : Creating Safer Drivers and Safer Roads” 20 June 2012 Case Study Sheffield – Using Innovation to Cut Casualties and Collisions John Bann Head of Transport, Traffic and Parking Services Sheffield City Council.

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City of Sheffield Context

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  1. “The Future of Road Safety : Creating Safer Drivers and Safer Roads”20 June 2012Case Study Sheffield – Using Innovation to Cut Casualties and CollisionsJohn BannHead of Transport, Traffic and Parking ServicesSheffield City Council For more information about issues raised and this presentation go to www.Sheffield.gov.uk/futureroadsafety

  2. NEWCASTLE SHEFFIELD M1 LONDON City of Sheffield Context • 4th largest City in UK : 555,000 • Part of South Yorkshire Metropolitan County (1.3m) • Most affluent and most deprived wards in UK • Only major City with national park in its boundary

  3. Innovation in Road Safety in Sheffield • Part of national Urban Road Safety Project 1983 - 87 • First 20 mph zone in UK – January 1991 • Site trials for various road hump designs – DfT/TRRL • Council run off road driver training centre – “In Car Safety Centre” • Strong team of 14 RSOs working in schools etc • Kerbcraft pioneer Gold – Main roads • Speed management plan Silver – Secondary roads New tool kit Bronze – Local roads • Child Safety Zones – areas of deprivation

  4. 700 600 500 400 300 200 100 0 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 • Falling serious accident rate in 1980s and early 90s • 20 mph / Child Safety Zones ( Child casualties 56%, speed 30%) • Flat-lined mid 90s - mid 2000 (budget / staff cuts; end of cheap bus fares) • Not on track to hit 2010 target for all/child casualties (1994/98 baseline) Impact of Innovation

  5. DfT Visit – criticism of SY LTP1 performance / delivery esp. road safety: • Consultant report on road safety • not hitting targets • lack of sub regional working • governance not clear • police not fully engaged • ETP work not co-ordinated • reduced RS resource level (1 RSO in Sheffield) • SCC Chief Executive challenged the service • wanted intelligence led approach • Local Public Service Agreement (LPSA2) with Government • 19% reduction in KSIs 2003 - 2005 2004 – Year of Challenge

  6. The Response – Sheffield City Council (1) Cabinet approvedSheffield 10 Point Plan to reduce casualties 2006 Data led approach, prioritised to groups involved in most accidents • Adults: – Speeding drivers • Driving at Work • Adult pedestrians • Motor cyclists • Young drivers and passengers • Looked but failed to see • Children: – Young child pedestrians • Car passengers • Walking to/from school • Cyclists • Later refined for S.Y. Partnership • Young drivers • Driving to/for Work • Powered 2 wheelers > 125cc • Powered 2 wheelers < 125cc • Adult cyclists • Child cyclists • Young adult pedestrians • Secondary school age pedestrians • Primary school age pedestrians • Pre-school age

  7. The Response – Sheffield City Council (2) • Restructure of RS team - recruitment of a new ETP group - Education Dept funding • Expanded child pedestrian and cycling training / introduced adult cycle training • Greater partnership working across South Yorkshire - SCC advising/assisting colleagues in other Districts. • Fact finding visit to TRL January 2009 – Psychology of driving • Reviewed our Traffic Calming tool box with Mott McDonald to include innovatory measures

  8. The Response – Sheffield City Council (3) • Report to Cabinet June 2009 – Innovative Traffic Calming “The true innovation will be through the psychology of driving, in order to change behaviour and attitude” • less physical calming measures – political/driver reaction – cost • DIY street experiment with Sustrans • SIDS – local choice / rotation • Billy Bollards • Sign only 20 mph zones – community led • Visit to Portsmouth • Removal of road markings

  9. Snow Wardens (1) • Sheffield – Pennine Peak District on 7 hills • Council grits/ploughs main traffic/bus routes • 59% of road network • 2000 grit bins cover rest of network • residents self service • In addition 100 snow warden volunteers since 2010

  10. Snow Wardens (2) • 1 tonne bag of salt received prior to snowfall • all trained, issued with PPE and tools • covered by Council insurance • no personal legal liability • Community spirit – “Big Society” • access to local shops/facilities • local safety problems • assistance getting onto main roads • every little helps!

  11. The Response – South Yorkshire Partnership (1) Sorted out SY Safety Camera Partnership 2004 – 2006 Set up SY Casualty Reduction Partnership 2006 • chaired by SY Police – Assistant Chief Constable • involved 4 LAs; Fire & Rescue; Ambulance; Primary Care Trusts; HA; Peak Park; Sheffield University (research support) • developed governance based and Police command structure - series of groups • Gold – strategy • Silver – tactical • Bronze – implementation • Agreed SY Road safety Improvement Plan • Joint programmes, sharing resources not duplicating effort

  12. The Response – South Yorkshire Partnership (2) Primary focus – casualty reduction Data led analysis – dedicated Research & Analysis Officer – funded by Police Engineering - Worst First £1m spend (LTP) Enforcement - speed/drink drive/belts - ANPR : stolen/untaxed/uninsured vehicles Education - Camera Partnership Comms Officer, working across all RS areas - linking in with National campaigns ~

  13. The Response – South Yorkshire Partnership (3) • Drive for Life/Learn Safe Drive Safe/ Theatre in Education - Teenagers/young adults Focus on public health and community safety • One message approach for all parties • Lifewise Centre (Year 6) • Crucial crew – scenario based learning

  14. The Response – South Yorkshire Partnership (4) Joint Funding – Partnership bidding • Partner Revenue Budgets • S Y Local Transport Plan • Local Sustainable Transport Fund bid • Speed Awareness/Drive Improvement Courses • Sponsorship

  15. The Results 2010 Govt target % SY % KSI - 40 - 40.3 Child KSI - 50 - 60 Slights - 10 - 30 Sheffield LPSA2 target bettered by 14 KSI casualties No child fatalities since 2007

  16. The Future (1) Centralised data collection – accidents and traffic – LAs / Police CRASH project roll out – more accurate electronic data capture by Police • Accident profiling based on Police National Crime Model - victim / perpetrator / location / time Collection-analysis-causation identification-likelihood prediction-target action • Predictive Analysis Project (PAP) sponsored by DfT – in depth analysis of links between crime and the likelihood of being involved in collisions. • University of Sheffield reviewing local hospital admissions data for road casualties

  17. The Future (2) • Funding and Governance Challenge • General budget reductions, staff reductions • Speed awareness / driver improvement courses • LSTF • City Region Transport Authority? • Highways Maintenance PFI – Safety Benefits • Improved road surfaces • Lighting transformed • Lines / signs ~

  18. The Future (3) • Keep delivering ‘One Message’ approach – driven by newly appointed SY Safer Roads Education Manager. Supported by four Road Safety Officers operating Countywide. • Local Police Inspectors engaging with schools to reduce speeds and improve safety in their areas. Work with PCSOs, investment in speed radar guns. • Develop campaign to improve driving safety whilst at work (LSTF supported) • Citywide roll out 20mph speed limit areas. One per each of the 7 Community Assemblies incorporating ‘hearts and minds’ Campaign. Developing the message with Core Cities. • Develop further psychological initiatives For more information www.Sheffield.gov.uk/futureroadsafety

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