Today. Finish Watching Page One Doc Meet briefly with groups about presentations Lecture: Finish list of new functions of journalists. Discuss aggregation. Trends in Media Look at IQ2 debate structure. For next week please read Re-Thinking Objectivity from CJR by Brent Cunningham.
“How can a [media] company foster an entrepreneurial digital culture while remaining true to its heritage?”
“How do you get consumers to pay for something they have grown used to getting free?”
“Media companies believed the formula for Internet success was to offer free content, build an audience and rake in advertising dollars. Now, with the recession battering advertising online, in print and on television, media executives are contemplating a tougher trick: making the consumer pay.”
Various outlets have tried charging for access to some content online, but it can cost them audiences and ad dollars.
Some new trends in media contribute to our conversation about the future of journalism.
This is the erasure of boundaries between media products. Convergence is the tendency of formerly diverse media to share a common integrated platform. This is a new development. Media convergence faced two major obstacles:
2. Band-width limitations prevented large data packets, such as video, from being transmitted quickly.....but improved data compression techniques have made transmission of lots of data possible.
MOBILITY- Media can come to us and we can get in almost anywhere
It used to be that you had to go to the store to get the paper…or have it delivered…
Today.....microprocessors and wireless technology means we no longer have to go to the media.
The phrase “mass media” is becoming less accurate every day.
Mass media used to refer to a large, undifferentiated, anonymous and passive audience addressed by TV, radio and print. But, an increase in media content has led to specialization and niche marketing.....Decreasing production costs have greatly altered the economics of the media industry....reducing the need for standardization. The result is a dramatic increase in output that caters to an increasingly diverse world. The internet is the most fragmented medium....and frequently records user preferences to make the media even more tailored to individual tastes.
Pros/Cons of this?
To do this, news-people must replace the singular idea of the press as a gatekeeper with a more refined and nuanced idea based on what consumers require from the
In the future the press will derive its integrity from what kind of content it delivers and the quality of its engagement, not from its exclusive role as a sole information provider or intermediary between newsmakers and the public.
What kind of stories serve a purpose? What kind don’t?
-Active way for reporters to do research on a subject. Learn what others are writing about and saying then share it.-Provides a service to the audience. Reporter do the work of finding and organizing the best information on your topic.-Links out from publication to others (which helps generate authority and traffic for publication).
What is the difference between news online and news in print?
What should online news do differently?
“When a reader surfs the Web in search of political news he frequently ends up at a site that is merely aggregating journalistic work that originated in a newspaper, but that fact is not likely to save any newspaper jobs or increase papers’ stock valuation.”
“Today’s consumers want news on demand, continuously updated. They want a point of view about not just what happened but why it happened….And finally, they want to be able to use the information in a larger community—to talk about, to debate, to question, and even to meet people who think about the world in similar or different ways.”
News aggregation takes advantage of the community. “Alive in a way that is impossible for paper and ink.” What does that mean?
Online news is not as concerned about the editorial process, vetting sources, checking accuracy.
Huffington (and others) “shares the benefit of these investments [in reportial/editorial staff] but shoulders none of the costs.” This is sometimes called a parasitical relationship.
So……what is gained, what is lost in this new model? Does the online model shed lightness or darkness?
Know not to step on sources speech.