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Innovating Market Strategies: Embracing New Community Functionalities in a Virtual Landscape

This presentation discusses the evolution of business strategies in Australia, focusing on the shift towards community-driven functionalities enabled by technology. As the digital landscape transforms into a new virtual continent, organizations must adapt their market approaches, emphasizing real-time interactions, privacy, and operational efficiency. Key questions posed include how to leverage community networks for value creation and what differentiates successful entrants in this dynamic environment. The importance of “functionalities” as the DNA of future strategies is also emphasized, highlighting the necessity for businesses to evolve or risk being outpaced by competitors.

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Innovating Market Strategies: Embracing New Community Functionalities in a Virtual Landscape

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  1. Changing Approaches to Strategy --- Community Functionality GBN Australia Stuart Henshall

  2. A strategic conversation around inventing new marketspace • Technology is creating a new virtual continent. No longer limited by physical space potentially an unlimited number new business models may reside here. • New networks are emerging. As learning accelerates whole systems are changing. • New strategies and approaches to markets for organisations are required

  3. Will approaches to market change? • C2C / P2P • Real-time • Privacy / Permission • Value Optimization • Operational Efficiency Customers Product Operational Community Market Connectivity

  4. Napster consumers are learning faster than the industry End to End B2B One to Many B2C Customer - Led New World 2000 2010? Many to One C2B Many to Many C2C Supply Driven Old World Are new players from a customer-led world likely to reinvent your market?

  5. “Functionalities” the DNA for tomorrow’s strategist! • Functionalities are the DNA which enable the business to interact with its customers • Just as the different genomes contribute to success or failure of an animal species so it is with these business models – only life and death is faster!

  6. Functionalities around the online auction market Anywhere Mail Contact Browsing Reporting www.ebay.com Feedback Realtime Auctions www.auctionwatch.com Rates Compar- isons Categor- ization Appraisals • Ebay pioneers the market. • Massive number of new entrants • Auctionwatch links auctions • Simplifies search and find function Auction News Forums Counters Safe Harbor Pass- words Links all Auctions Payment Systems Regis- tration Person- alization Privacy Policy Search E-Post- cards

  7. Functionalities for emerging marketspace • Deconstruct any internet business into its component functionalities and show how the “genes” combine to create the business and thus its value. • Competitors with more of the right genes will ultimately destroy businesses with inferior DNA. Possible clues for the investor and manager.

  8. New strategy questions?- asked about community • What is your community network proposition for value creation? What holds it together? • Which new start-up or functionality do you admire the most? Why? • What is the unique combinatorial that makes you different? What is unique about this market? • How do you facilitate learning and knowledge creation? • How do you build alliances and further partnerships? Why would others prefer to join rather than compete? • Where is the personal time invested, that enables the community to expand its connectivity?

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