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Elevating Membership Engagement and Recruitment Strategies at NCCS Forum

Join us at the Membership Forum, featuring esteemed presenters Maureen Wesley, Detroit Chapter President, and Cheryle Mackie, Stuart Chapter Vice President. Engage with Ellen O’Brien, Pittsburgh Chapter Vice President, as we explore innovative strategies for membership recruitment, engagement, and recognition. This forum is a vital opportunity for chapters to enhance their membership initiatives and share best practices for fostering a vibrant community within the NCCS. Don't miss the chance to collaborate and grow together!

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Elevating Membership Engagement and Recruitment Strategies at NCCS Forum

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  1. Membership Forum
  2. PRESENTORS Maureen Wesley Detroit Chapter NCCS President Cheryle Mackie Stuart Chapter NCCS Vice President Membership Ellen O’Brien Pittsburgh Chapter NCCS Vice President Program
  3. Membership RecruitmentMembership EngagementMembership Recognition
  4. Membership Recruitment Questions your Chapter may want to ask before you begin: Why do individuals volunteer? What type of individual does your chapter want to attract? What type of individual is attracted to your chapter?
  5. Why do individuals volunteer? There are literally hundreds of reasons: To donate their skills to help someone To make new friends To be challenged To feel good To have fun Just to name a few….
  6. ALWAYS REMEMBER VOLUNTEERING IS A FREE TIME ACTIVITY What are the benefits of Membership in your chapter?
  7. TWO QUESTIONS THAT ARE INTER-RELATED What type of individual does your Chapter want to attract? What type of individual is presently attracted to your Chapter?
  8. Consider as Your Chapter Prepares for Recruitment There is an interconnection between Membership Development and Publicity and Marketing
  9. IMAGE ISSUES TO BE CONSIDERED Consider your Chapters “reputation” in the community and who your competition is Consider the tone of your collateral materials and website Consider your demographic make-up
  10. Consider as Your Chapter Prepares for Recruitment There is an interconnection between Membership Development and Program
  11. PROGRAM ISSUES TO BE CONSIDERED Consider the image of your service and the image of your client group Are your programs and projects designed with the potential to attract the members you most want? Are your programs meaningful to maximize benefits for members?
  12. TECHNIQUES FOR MEMBERSHIP RECRUITMENT These are techniques we have heard from YOU—the Chapters Word of mouth Membership coffees, teas, and dinners Parish bulletins Membership Sundays Parish representatives Annual Bring a Friend Meeting
  13. IN ADDITION Collateral materials Follow up with interested partiesIncluded in your binder is the Member Interaction Assessment provided by Susan Ellis Use of fund raisers as a recruitment opportunity
  14. MEMBER ENGAGEMENT Every Chapter has the challenge of keeping members engaged, taking a new member from joining to volunteering.
  15. TECHNIQUES TO OPTIMIZE SUCCESS WITH NEW MEMBERS Provide a clear picture of the activities of your Chapter Provide guidance to new members Provide means of evaluation
  16. TECHNIQUES TO COMMUNICATE VOLUNTEER OPPORTUNITIES Simple individual ask is almost 100% successful Weekly emails with volunteer opportunities Volunteer coordinator Special membership mailing to members who have not volunteered in 12 months Consistent time when members can “drop in” to work on a Chapter activity that needs extra hands
  17. VOLUNTEERS WANT Defined roles Clear goals Training / instruction/ orientation Information (Skilled volunteers want information) Recognition Coaching Sufficient resources Fellowship / Reaction
  18. TECHNIQUES TO PROMOTE AN ENRICHING AND PLEASANT EXPERIENCE “Friend raising” as a intricate part of membership Program evaluation should consider the relevance of program to members as well as clients Speakers from social service agencies can be part of general meeting Members need to be provided social and spiritual activities to encourage fellowship Make activities collaborative
  19. STRATEGIES TO KEEPMEMBERS ACTIVE Diagnose the strengths and weaknesses of the engagement of members and make a plan to encourage involvement Assess the impact of burn out in leadership roles
  20. Me MEMBERSHIP RECOGNITION Volunteers can never can never be thanked enough!
  21. KEY ELEMENTS Thank program volunteers and chairpersons publicly and by name Thank volunteers as intermediate goals are met not just at the end
  22. OPPORTUNITIES TO THANK VOLUNTEERS General meetings Website Newsletter Salute long standing members at general meeting or special events
  23. SPECIAL RECOGNITION AWARDS Lifetime Achievement Volunteer of the Year Awards for special tasks Unsung hero award
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