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Mobilizing Businesses: Working with Corporate Volunteer Programs. DOVIA ’ s Fall 2014 Symposium. Opening Plenary Susan Hyatt. Want the Slide Handouts?. Text Email Address and Name to: 1-970-999-1440. 8 Biggest Mistakes Nonprofits M ake Approaching Businesses Business Benefits and Needs

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mobilizing businesses working with corporate volunteer programs
Mobilizing Businesses: Working with Corporate Volunteer Programs

DOVIA’s Fall 2014 Symposium

Opening Plenary

Susan Hyatt

want the slide handouts
Want the Slide Handouts?

Text Email Address and Name to:


setting the stage topics
8 Biggest Mistakes Nonprofits Make Approaching Businesses

Business Benefits and Needs

Current Trends in CSR, Business Giving and Community Involvement

Ways to Engage with Businesses

Metro Denver Opportunities

Setting the Stage - Topics
increasing focus on volunteering
Increasing Focus on Volunteering
  • 59% of companies gave more in 2012 than in 2007, the year before the global recession set in
  • While direct cash donations dominated at 47% of total giving in 2012, non-cash contributions have been growing at a faster rate of 10% or more in each year since 2008
  • Paid-release-time employee volunteer programs were offered by 70% of large companies in 2012, compared to just 53% of companies before the global recession

Source: CECP, Giving in Numbers 2013

non cash giving post recession
Non-Cash Giving Post Recession
  • 2008-2009 due to declining revenues - companies tightened cash budgets
  • Began exploring new ways to invest in communities strategically with non-cash resources (e.g., professional volunteer services, merchandise, etc.)
mistake 1
Mistake #1

Thinking “Donors” instead of “Partners”

Don’t consider business needs or your program as having “assets” – no win/win

“Donations versus Investments”

mistake 2
Mistake #2

Making narrow “old school” asks: silent auction items, selling gala table tickets, or grants,

Not really wanting volunteers

mistake 3
Mistake #3

Doing NO research on a company before approaching them

mistake 4
Mistake #4

Impersonal asks – using a one size fits all approach Being reactive instead of proactive

mistake 5
Mistake #5

Not being creative about how to engage with businesses

Doing the “same old” hands on volunteer activities/events

one of the biggest challenges with nonprofits
One of the Biggest Challenges with Nonprofits…

Many nonprofits can’t succinctly describe what they do – their message or mission. They can’t get to the point and spend too much time describing their program models.

--Amy Hall, Eileen Fisher

mistake 6
Mistake #6

Don’t make a compelling case for why your program/organization is a great investment

No info on extent of problem – how you’re a solution

mistake 7
Mistake #7

Executive Director, Development Director,

Volunteer Manager not on same page!


Company contacts not coordinated

Last minute assignment

to volunteer manager

Not all hands on deck

mistake 8 big no no
Mistake #8 – BIG No No!

No ongoing communication and not saying thank you…in a timely manner!

motivations for giving
Motivations for Giving
  • Want to be engaged in our community
  • Someone they respect asked - even if it’s isn’t their top priority cause
  • Want to use the power of business to help make real change
the engagement continuum
The Engagement Continuum

Source: The Collaboration Challenge: How Nonprofits and Businesses Succeed ThroughStrategic Alliances. James E. Austin, Drucker Foundation

business benefits
Business Benefits

The "Feel Good" Factor

Tax Deductions

Risk Management

company reputation
Company Reputation
  • 89% seek to improve their image and reputation.
  • 93% of companies say they give to improve customer relations. 50% to improve sales.
employee issues
Employee Issues
  • On average, at least 31% of employees are disengaged.
  • 4% of those who are disengaged are hostile. ..they are speaking poorly of company to all their friends and family and most likely stealing office supplies. (Seriously.)

Disengaged employees cost employers $350 billion every year just in U.S.

business case csr and employees

The best-performing companies know that an employee engagement strategy linked to corporate goals will help them win in the marketplace.

Engaged employees are more:




And...more likely to withstand temptation to leave

Business Case – CSR and Employees
benefits of employee engagement
Benefits of Employee Engagement

Companies where employees were more engaged:

  • profitability jumped by 16%
  • general productivity was 18% higher
  • customer loyalty was 12% higher
  • quality increased by 60%
business benefits of volunteering
Business Benefits of Volunteering
  • Employee
    • Engagement
    • Morale/Satisfaction
    • Organizational Pride
    • Organizational Commitment
    • Productivity
    • Recruitment and Retention
    • Skills
  • Team Effectiveness
  • Management-Employees Relations
  • Corporate Reputation (internal)
  • Workplace Culture
trends in csr business giving
Trends in CSR & Business Giving

Be known for being good community citizen: halo effect

trends in csr business giving1
Trends in CSR & Business Giving

Integration of social responsibility into branding and reputation

trends in csr business giving2
Trends in CSR & Business Giving

Strategic giving aligned with business goals.

Company-selected causes for support

trends in csr business giving3
Trends in CSR & Business Giving

Moving beyond checkbook philanthropy – want greater hands on involvement

Focus on Employee Engagement

trends in csr business giving4
Trends in CSR & Business Giving
  • More creative due to economic stress, more non-cash investments
trends in csr business giving5
Trends in CSR & Business Giving
  • Go deeper with fewer partners, integration across departments and giving strategies
  • E.g., Grant + Volunteers
trends in csr business giving6
Trends in CSR & Business Giving
  • Time is short
  • Fixed term projects that offer something unique
  • Tangible and meaningful that lead to impact
trends in csr business giving7
Trends in CSR & Business Giving
  • Greater emphasis on ROI and overall impact
trend millennials born 1980
Trend: Millennials (born 1980+)
  • 92% of companies should measure beyond economic success
  • 86% companies should make social impact
  • 52% should use innovation for good
impact of millennials gen y
Impact of Millennials (Gen Y)
  • Denver is the #1 city where 25-34 year olds are moving
  • 40% of the U.S. workforce comprised of Millennials by 2020
  • 88% would choose employers whose social responsibility values reflected their own
  • 55% believe it is very or extremely important to work for a company that is socially and environmentally responsible
  • 86% would consider leaving an employer whose social responsibility values no longer reflected their own
nonprofit or program needs
Nonprofit or Program Needs
  • What do you REALLY need?
  • What planned budget allocations could be freed up drawing on business resources?
  • What projects have you been wanting to do but haven’t had the time or resources to make happen?


in kind donations1
In Kind Donations
  • Company Products
  • Gift Certificates or Auction Items
  • Equipment (loans or donations)
  • Space
  • Business Support Services (e.g., copying)
  • Collection Point
  • Other
commerce based engagement
Commerce-based Engagement
  • Cause Marketing
    • For Benefit Products
    • Limited time campaigns
  • Event Sponsorships and Paid Advertising
  • Discounted Sales to Nonprofits
  • Fundraising and Affiliate Programs
  • Vendor Contracts, Fee-based Joint Programming
  • Other
business budgets to tap
Business Budgets to Tap
  • Grants (Company line item, Foundation or Donor Assisted Funds)
  • Special Projects (CEO Special Funds)
  • Volunteering/Dollars for Doers (Human Resources or Foundation)
  • Workplace Giving and Matching Funds (Human Resources)
  • Cause Marketing (Marketing)
  • Product Donations (Marketing, R&D)
  • Sponsorship (Advertising/Marketing)
  • Community/Public Relations
tapping businesses for their people
Tapping Businesses for Their People
  • Employees (current or trainees)
  • Families
  • Retirees
  • Customers
  • Business Colleagues, Suppliers, Vendors
employee volunteering
Employee Volunteering
  • Paid Leave Time (or On Own Time)
  • Company Sponsored Service Projects (short-term)
  • Company Sponsored Ongoing Volunteering
  • Signature Service Projects
  • Board Service
  • Loaned Executives
  • Sabbaticals
why volunteers leave
Why Volunteers Leave

1/3 of volunteers do NOT donate their time the following year - at any nonprofit. That is an estimated $38 billion in lost labor!!

Among nonprofits:

  • 55% don’t match volunteer skills with assignments
  • 65% failing to recognize volunteers’ contributions
  • 70% don’t measure the value of volunteers annually
  • 75% fail to train and invest in volunteers
  • 81% don’t train staff to work with volunteers

Is this YOUR organization…???

employee volunteering trends
Employee Volunteering Trends
  • Moving from episodic to more long-term impactful volunteerism
  • Move from hands on to skilled and pro bono volunteering
  • Volunteers included as a key resource with grants
  • Talent management including balance between manual labor and pro bono skills
  • Inviting customers and others to volunteer together
think talent management
Think Talent Management

Invest in volunteer infrastructure at your organization to:

  • Plan
  • Recruit
  • Develop
  • Place
  • Recognize
  • Retain volunteer talent
  • Is YOUR volunteer talent slipping away through a leaky bucket?
pro bono underutilized
Pro Bono Underutilized
  • 62% of nonprofits do not work with any companies that provide volunteers
  • Just 12% percent of nonprofits typically align tasks with volunteers’ specific workplace skills
  • Only 19% of volunteers say their workplace skills are the primary service they provide when they support a nonprofit organization.

(Source: 2006 Deloitte/Points of Light Volunteer IMPACT Study)

reasons for pro bono failure
Reasons for Pro Bono Failure
  • Nonprofit doesn’t really need the project.
  • Using the engagement as a means to cultivate individual or corporate donors.
  • Reactive to offers not proactive about actual needs (plan in advance and then recruit)
  • Staff wary of outside assistance on systems
company size variations
Company Size Variations




colorado companies by size
Colorado Companies by Size
  • Metro Denver business community is primarily comprised of small businesses

Total Metro Denver businesses = 75,269

97% = 73,408 Small (less than 100 employees)

2% = 1,799 Medium (100 – 999 employees)

<1% = 64 Large (over 1000 employees)

(U.S. Census Bureau, 2008)

metro denver new businesses
Metro Denver: New Businesses
  • Metro Denver is a vibrant market for new and existing companies.
    • 3rd best city for startups (Venture Beat)
    • 2nd best city for doing business (Area Dev Magazine, 2011)
    • 8th hottest place to start a business (The Fiscal Times, 2011)
    • Colorado has 10 Fortune 500 and 16 Fortune 1000 companies (Forbes, 2013)
    • Colorado ranks 5th among states where people want to live (Harris Poll, 2011)

IMPLICATION: Many newer companies run by younger CEOs, often not from Metro Denver. Opportunity to help them learn about local community issues, integrate more fully in the local community and build visibility through community involvement.

ways to connect
Ways to Connect
  • Susan Hyatt
  • 303-512-3994
  • @susan_hyatt