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Mobilizing Businesses: Working with Corporate Volunteer Programs. DOVIA ’ s Fall 2014 Symposium. Opening Plenary Susan Hyatt. Want the Slide Handouts?. Text Email Address and Name to: 1-970-999-1440. 8 Biggest Mistakes Nonprofits M ake Approaching Businesses Business Benefits and Needs
DOVIA’s Fall 2014 Symposium
Text Email Address and Name to:
Business Benefits and Needs
Current Trends in CSR, Business Giving and Community Involvement
Ways to Engage with Businesses
Metro Denver OpportunitiesSetting the Stage - Topics
Source: CECP, Giving in Numbers 2013
Thinking “Donors” instead of “Partners”
Don’t consider business needs or your program as having “assets” – no win/win
“Donations versus Investments”
Making narrow “old school” asks: silent auction items, selling gala table tickets, or grants,
Not really wanting volunteers
Doing NO research on a company before approaching them
Impersonal asks – using a one size fits all approach Being reactive instead of proactive
Not being creative about how to engage with businesses
Doing the “same old” hands on volunteer activities/events
Many nonprofits can’t succinctly describe what they do – their message or mission. They can’t get to the point and spend too much time describing their program models.
--Amy Hall, Eileen Fisher
Don’t make a compelling case for why your program/organization is a great investment
No info on extent of problem – how you’re a solution
Executive Director, Development Director,
Volunteer Manager not on same page!
Company contacts not coordinated
Last minute assignment
to volunteer manager
Not all hands on deck
No ongoing communication and not saying thank you…in a timely manner!
Source: The Collaboration Challenge: How Nonprofits and Businesses Succeed ThroughStrategic Alliances. James E. Austin, Drucker Foundation
The "Feel Good" Factor
Disengaged employees cost employers $350 billion every year just in U.S.
The best-performing companies know that an employee engagement strategy linked to corporate goals will help them win in the marketplace.
Engaged employees are more:
And...more likely to withstand temptation to leaveBusiness Case – CSR and Employees
Companies where employees were more engaged:
Be known for being good community citizen: halo effect
Integration of social responsibility into branding and reputation
Strategic giving aligned with business goals.
Company-selected causes for support
Moving beyond checkbook philanthropy – want greater hands on involvement
Focus on Employee Engagement
NOT JUST MONEY/GRANTS…
1/3 of volunteers do NOT donate their time the following year - at any nonprofit. That is an estimated $38 billion in lost labor!!
Is this YOUR organization…???
Invest in volunteer infrastructure at your organization to:
(Source: 2006 Deloitte/Points of Light Volunteer IMPACT Study)
Total Metro Denver businesses = 75,269
97% = 73,408 Small (less than 100 employees)
2% = 1,799 Medium (100 – 999 employees)
<1% = 64 Large (over 1000 employees)
(U.S. Census Bureau, 2008)
IMPLICATION: Many newer companies run by younger CEOs, often not from Metro Denver. Opportunity to help them learn about local community issues, integrate more fully in the local community and build visibility through community involvement.