Welcome to Madison Avenue

1. Welcome to Madison Avenue A Historical Tour of Madison Avenue

2. The History Of Madison Avenue • Madison Avenue was edged in between Park and Fifth Avenue in 1836 • Originally it was not part of New York Cities “grid plan” created by the New York Legislature in 1811 • A Yale graduate and New York lawyer named Samuel B. Ruggles helped set in motion the construction of this distinguished street. • After its creation Madison Avenue became a trading area much like other New York Streets during the 1800’s

3. History 1800-1900 • Madison Avenue began to attract the attention of many business developers in the late 1800’s as it had to be touched • After the Pure Food and Drug Act of 1902 Advertising companies across the country flooded the street for a spot to open their business and be part of New York’s new adverting boom • Madison Avenue was beginning to be come know as the advertising center of the the United States until the U.S became involved in World War I in 1917

4. History 1900-1920 • Many ad companies shut down due to the “great war” • Those left were began working for the government as providers of pro U.S advertising • These advertisements covered everything from war and liberty bonds to enlistment in the armed forces. • In the 1920’s after WWI Madison Avenue once again flourished

5. History 1920-1940 • The post war economy steadily increased and advertising was once again needed • During the 1920s to 30s many new ad companies were built on Madison Avenue • These new building on Madison Avenue were different from the brownstone originally used in the 1800’s and instead were made of steel and glass • Madison Avenue was once again considered the heart of the advertising world • Madison Avenue encountered major construction during the 1940s due to this popularity in the advertising world.

6. History 1940s • In the early 1940’s the A T and T, IBM, Biltmore, and Ritz Carlton and Roosevelt skyscrapers were created along with stores such as Abercrombie and Fitch and Brooks Brothers • Many other stores and buildings were constructed during this period despite the great depression and upcoming World War II • During WWII Madison Avenue once again helped produce war time propaganda but did suffer as many business closings

7. History 1950-1990 • The post war economy once again boosted all business in the city including Madison Avenue • During the 1950’s the term “Mad Men” was coined in relation to the men who worked on Madison Avenue in the advertising business • These “Mad Men” helped form and continue the business of many of the advertising companies we have today including Young and Rubicon • Madison Avenue continued to be the center for advertising until the invention of the Internet and the home computer

8. History 1990-Today • Advertising on the Internet and computer quickly helped replace many of the businesses on Madison Avenue • Many advertising companies began to travel across the nation for cheaper land using the internet for communication and presentations • Madison Avenue slowly declined throughout the 2000’s however still has multiple advertising companies within its area • Madison Avenue now has a variety of upscale shops, restaurants, and high priced apartments

9. Fun Facts about Madison Avenue • The hit AMC show “Mad Men” is based on a 1960s advertising company located on Madison Avenue • Madison Avenue is considered on of the most architecturally rich areas of NYC given its age and variety of different building designs • One of the oldest ad companies, Young and Rubicon, built in 1923 still uses the same building on Madison Avenue • Fifth Avenue and Madison Avenue hold some of the most expensive clothing stores in the city • Madison and the 60th streets held many famous celebrities including Marilyn Monroe, Paul Newman, and Robert DeNiro

10. Thank You and I’ve hoped You Enjoyed Madison Avenue