the social mobile parking revolution november 8 2012 n.
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The (social) Mobile Parking Revolution November 8, 2012. Agenda. IN THIS PRESENTATION. Who What How Where Payments Mobile Social Case Study – DC. PROPRIETARY & CONFIDENTIAL - 2. WHO. Who is Parkmobile?. Mobile payments provider for parking

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Presentation Transcript
slide2

Agenda

IN THIS PRESENTATION

  • Who
  • What
  • How
  • Where
  • Payments
  • Mobile
  • Social
  • Case Study – DC

PROPRIETARY & CONFIDENTIAL - 2

slide4

Who is Parkmobile?

  • Mobile payments provider for parking
  • Developed & deployed technology first in Europe in 1999
  • Began US deployments in 2009
  • Achieved US market leader position in 2010
  • More than 4 million Parkmobile users globally
    • Global market leader
    • Over 8,500 mobile app downloads weekly
    • Mobile app utilization 75%, 4.4 stars rated
  • Over 400 cities in the U.S., Europe & Australia
  • Over 95% customer satisfaction survey rating

PROPRIETARY & CONFIDENTIAL - 4

slide5

Who – mobile evolution

PROPRIETARY & CONFIDENTIAL - 5

slide6

Who - Emerging Industry Trends & Developments

Technology shift

  • Shift from traditional payment methods (coins, credit cards) to mobile apps, QR code and NFC (‘Tap & Go’)

Mobile payment revolution

  • Extension of mobile payments (card not present, stored value) to every aspect in life and desire to further eliminate cash

Available parking guidance focus

  • Real-time and aggregated data enable reduction of Co2 emissions and congestion (dynamic rates – 30% is caused by cruising traffic looking for a parking space)

Hyper location based marketing / Loyalty programs

  • Members can benefit from localized and targeted marketing, e.g. buy a coffee at a coffee bar when parked nearby and get a free scone (opt-in and customizable profile for relevant offers)

PROPRIETARY & CONFIDENTIAL - 6

slide8

What

PROPRIETARY & CONFIDENTIAL - 8

slide10

How – free registration

Free One-time Registration

1. Cell Number

Download the mobile app (or register online) and provide cell number

2. License Plate

Provide license plate number (up to 5 - or unlimited for a business account)

3. Credit Card

Provide credit card number, expiration date, and card security code.

PROPRIETARY & CONFIDENTIAL - 10

slide11

How

Start a Parking Session

1. Park

Pull into a parking space. Just look for our green Parkmobile sign.

2. Scan

Use our mobile app or make a call. Key in the parking space number and session duration, or scan the QR code or tap the NFC sticker to activate your session.

3. Go

You will receive an alert 15 minutes before your parking session expires.

PROPRIETARY & CONFIDENTIAL - 11

slide12

How

Easy As…

2

1

3

PARK

PROPRIETARY & CONFIDENTIAL - 12

slide15

Parkmobile in Europe , expanding rapidly

PROPRIETARY & CONFIDENTIAL - 15

slide17

Payments – credit and debit cards

PROPRIETARY & CONFIDENTIAL - 17

slide18

Payments - Parkmobile Wallet in partnership with Citibank

Parkmobile innovative stored value solution

PROPRIETARY & CONFIDENTIAL - 18

slide19

Payments - Parkmobile integrated with PayPal

PROPRIETARY & CONFIDENTIAL - 19

slide21

Mobile – away from IVR / Online

Consistent Top 25 Business App

Over 50,000 new mobile members monthly

QR Code enabled

NFC enabled (Android)

GPS enabled

Larger member base than all competitors combined

More than 575,000 downloads since January 2011

PROPRIETARY & CONFIDENTIAL - 21

slide22

Mobile – ratings as differentiator

Consistent highest reviews for all platforms combined

72% reviews our apps with 5 stars; 19% with 4 stars

Over 50,000 new mobile members monthly

PROPRIETARY & CONFIDENTIAL - 22

slide24

Social – parking becomes “relevant”

  • Social Reach:
  • Twitter – 70,000+ Followers
        • All Competitors Combined – 1,900 Followers
  • Facebook – 24,000 Fans
        • All Competitors Combined – 750 Fans
  • YouTube, LinkedIn, etc.
  • While running social media push campaigns, we average a social reach of over 400,000 individuals.

Social Features:

Parkmobile Featured Location

Parkmobile social engagement activities

Contests

Sweepstakes

PROPRIETARY & CONFIDENTIAL - 24

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Social – exact location

PROPRIETARY & CONFIDENTIAL - 25

slide26

Social –next step to instant couponing

  • True Hyper-local Marketing based on exact location
    • Not dependent on GPS coordination
  • 3rd party purchase intent and demographic data integration
  • Deal and coupon aggregation

PROPRIETARY & CONFIDENTIAL - 26

slide28

Washington DC Case Study

PROPRIETARY & CONFIDENTIAL - 28

slide29

Washington DC Case Study

PROPRIETARY & CONFIDENTIAL - 29

slide30

DISCUSSION/QUESTIONS

PROPRIETARY & CONFIDENTIAL - 30