Global Data Collection & WorldBase

1. Global Data Collection & WorldBase September-2010 D&B Proprietary Information provided for internal use only and may not be provided to third parties without D&B's written consent

2. D&B has 165 years of experience in collecting data from multiple sources and enhancing the data into quality insight that drives profitable decisions. In a connected world, you have more information and more sources of information than ever before.

3. How do you make smart decisions about customers, prospects, suppliers, and business partners and uncover opportunities…you need more insightful information. We are investing across the 5 key drivers of our process to ensure ongoing benefit to customers globally. Global Data Collection Entity Matching D-U-N-S® Number Corporate Linkage Predictive Indicators DUNSRight® 3

4. Global Data Collection

5. Government Registries Yellow Pages Payment Experiences Postal Address Changes Telephone Interviews Dun & Bradstreet Customer Experiences Business Internet Sites Courts & Legal Filings Offices We amalgamate thousands of data sources worldwide…sources of information in North America NORTH AMERICA DATABASE Banking Information Newspapers & Publications Public Company Financial Filings

6. Business Registries Telephone Interviews Courts & Tribunals Payment Experiences Company Financials (public and private) Business Internet Sites …sources of information in Europe Business Publications & News Media Financial Statements/Annual Returns EUROPE DATABASE Dun & Bradstreet Customer Experiences Insolvency Records

7. China Conformity Assessment Direct Interview with Businesses Chinainfobank.com DUNtrade Participants National Part-Time Network for Court Dun & Bradstreet Customer Experiences Business Internet Sites Local Directories News Papers & Publications People's Court Newspaper …sources of information in Asia Pacific Law Firms Shanghai and Shenzen Stock Exchange ASIA DATABASE Administration of Industry and Commerce

8. Local Mercantile Registries Direct Interview with Businesses Courts & Tribunals Payment Experiences (Electronically) Official Business Gazettes Information Partners on Location Business Internet Sites …sources of information in Latin America Chamber of Commerce & Other ASC. Banking Information LATIN AMERICA DATABASE Local Directories, Newspapers, Publications

9. …sources of information in the Middle East Registry of Companies or Ministry of Commerce Company Name Start Date Location (Physical or Mailing Address) Registration Details Telephone Interview With Businesses Company Name Full Address Telephone Fax Line of Business Telephone Sales Employees CEO MIDDLE EAST DATABASE Dun & Bradstreet Customer Experiences Correspondents on Location

10. …sources of information in Africa Direct Interview with Businesses Business ActivityMarket Territory Premises Branches Divisions Employees Affiliations Principals' Antecedents Expansion Plans Balance Sheets Profit & Loss Projected Sales Confirmation on New Articles The Registrar's Office Registration Data Local Telephone Directories: Telkom, Brabys and Cybertel Company Name Address Telephone Number Fax Number AFRICA DATABASE Dun & Bradstreet Customer Experiences News Articles Correspondents on Location

11. Central to DUNSRight is WorldBase – D&B's global database. The global data in WorldBase leverages the first four DUNSRight drivers: Global Data Collection Entity Matching D-U-N-S Number Corporate Linkage Predictive Indicators WorldBase D&B’s Global Database

12. WorldBase is the largest database of commercial information in the world

13. Through investments our global files have grown dramatically since we first created WorldBase in 1993 176 million 150 million 2010 …on track to have +185M by year end 127 million 100 million 58 million 28 million records 2009 …adding 50 million businesses in less than 4 years! 1993 D&B WorldBase file created 2000 It took D&B 160 years to achieve the first 58 million businesses… 2005 …and we added an additional 42 million in just 5 years… 2007 …adding 27 million businesses in just 2 years---more than doubling the file size in the last 7 years…

14. We have a vast worldwide network to help us get the global and local information you need • Partnership Requirements: • Maintain a Minimum Database size • Maintain BIR • Speed of Service • Maintain Data Standards • Maintain Data Feeds and Archiving • Complete All Global Family Trees as assigned to the Market by D&B • Maintain Customer Service Support • Maintain all current D&B Data & Operations Policies D&B Owned Entities D&B Strategic Partnerships

15. WorldBase is the most comprehensive global database in the world • WorldBase • 176.1 million businesses • Over 200 countries • 25 – 38 Million unique monthly updates • September-2010 Statistics

16. Investments in our technology infrastructure have improved the timeliness of data through our global supply chain in the past 10 years • As data is updated throughout our worldwide network, 99.99% flows through the global data supply chain DAILY = more current data in global products • WEEKLY • Israel • MONTHLY • South Africa Global Data Investment

17. WorldBase is updated monthly by integrating D&B global business information and applying value-added processes • Centralized Processes • Global Linkage Build and • Validations • Currency Conversion • Code Page Standardization • Activity Code Standardization • Address Standardization • Global Mail Label Formatting • SIC Modeling • Sales Figure Modeling • Employee Figure Modeling • Gllobal Marketablility Rules • Standardized Principal Title Codes • Telephone Length Validation • Geographic validations Centralized Processes Global Linkage Build and Validations ð Currency Conversion ð Code Page Standardization ð Activity Code Standardization ð Address Standardization WB WB Data Data ð Mailing Label Formatting Stores Stores ð SIC Modeling (Q2 2005) ð Sales Figure Modeling ð Employee Figure Modeling WB WB WB WB ð Global Marketability Rules Global Data Feed Data Data Product Product GSRL ð Standardized Title Codes Stores Stores (MRC) Feeds ð Telephone Number Length WB WB Validations Product Product WB WB ð Geographic (city/province) Data Data Stores Stores Validations WB WB Global Global Global Global Data Data Stores Stores DB DB DB DB Local Country Hosts Global Integration DBs

18. How do we ensure consistent, high quality data for our customers globally? In 2007 we established the Global Data Standards program to set standards for data accuracy and coverage in the top 35 global markets. Global Data Standards measures the business coverage and data accuracy of key data in key markets annually:

19. Address Data Standards:How do we measure and improve address accuracy?

20. Telephone data can be very difficult to collect in many markets – we continue to improve telephone coverage and accuracy globally

21. Corporate Linkageis one of the core strengths of our global data and we have invested to improve the accuracy and completeness of our family tree data around the world To improve your ability to aggregate risk and opportunity,we are focused on a plan to improve overall linkage coverage and database accuracy to 90%:

22. Through investments and data collection practices, we have achieved key data coverage and quality improvements this year Q3 – Year-to-Date Improvements: TOTAL Records ACTIVE Records MARKETABLE Records LINKED Records File Growth + 18.1 Million + 10.2 Million + 5.1 Million + 1.3 Million Regional Data Improvements

23. Global Data Collection DUNSRight processes ensure quality data to global customers

24. What Questions Do You Have?