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NFC and mobile commerce applications

NFC and mobile commerce applications. Vincent Lee Tranz Technologies Taipei, Taiwan. What is NFC, in plain words?. Try to answer an 8-year-old girl’s question…

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NFC and mobile commerce applications

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  1. NFC and mobile commerce applications Vincent Lee Tranz Technologies Taipei, Taiwan

  2. What is NFC, in plain words? • Try to answer an 8-year-old girl’s question… “NFC is a way to exchange messages in a very short distance over the air. Just like you use the mobile phone to pay bus fares and buy candies at the convenient store.” (not just for the payment, I know) Of course I didn’t mention “EM”, “Data”, “Security” or any “Technology” terms

  3. Why are you using NFC? “NFC makes my life easier and happier.” “Are you still happy while NFC flies your money to other people, over the air?” “Well,… at least NFC simplifies the process to ease my mind.”

  4. NFC use modes • Reader/Tag Mode • Informational and promotional applications • RFID-like applications, AutoIDs, track and trace • Peer-to-peer Mode • Devices connecting, data sharing • Card Emulation Mode • Secure transaction, payment applications

  5. Reader/Tag Mode • Information and promotion for consumers • Product descriptions • Service instructions • Boutique authentications • Smart posters Dosage directions

  6. Reader/Tag Mode • Track and trace for business checkpoints • Manufacturing • Picking • Packing • Shipping • Receiving • Racking • more…

  7. Peer-to-peer Mode • All about “Data transfer” (NFC data transfer rate at 424 kb/s, seems a bit slow. However,…) NFC can “handover” to faster protocols. NFC can do the “connect” work (device pairing) and let Bluetooth or WiFi Direct do the “transfer” work.

  8. Peer-to-peer Mode • Content sharing • texts • files • multimedia • Audio streaming • headset, speakers • CE connecting

  9. Card Emulation Mode • Payment via “Contactless” way, just like those Smart Cards • A virtual smart card embedded in an NFC phone Source: IEEE website

  10. Card Emulation Mode • Pay with “Google Wallet” use • Selected credit card • Prepaid deposit • Users also can store • Loyalty cards • Gift cards Source: Google website

  11. Security and Privacy • Hardware level • Secure Element (SE), Encryption on tags • Software level • Tag filtering, Authentication, authorization • System level • Follow all about computer and network security issues

  12. What paves the NFC road? • Standards and Specifications • Device interface, data exchange, security and others • Device availability • phones, tablets, terminals and others • Internet connectivity • 3G/4G, and WiFi • Commercial solutions • Customer demands, Business workflows

  13. NFC Standard bodies • ISO/ECMA • ISO/IEC 18092 / ECMA-340 / NFCIP-1 • ISO/IEC 21481 / ECMA-352 / NFCIP-2 • GSMA • Testing standards for global interoperability of NFC  • NFC Forum • Data exchange format (NDEF) • Tag standards • Record Type Definitions • Protocols and more

  14. NFC Standard bodies for payment • ETSI / SCP (Smart Card Platform) • Specify the interface between the SIM card and the NFC chipset. • GlobalPlatform • Specify a multi-application architecture of the secure element. • EMVCo • Manages the EMV® Integrated Circuit Card Specifications

  15. NFC Application Area • Non-payment •  Advertising •  Consumer Electronics •  Gaming •  Healthcare and wellness •  Hospitality •  Retail (POS tag reading) •  Social media Check-in, source: Foursquare website

  16. Mobile commerce coming! • Thanks to the internet, we have E-Commerce • Thanks to the smart mobiles, we have M-Commerce

  17. What makes NFC booming? • Go Smart Mobiles! • NFC makes mobile commerce • Use Intuitively • Process Simply • Transactions more Secure NFC do right things right at little risk!

  18. Imaging consumers have their own readers… Hmm, any good jacket suits my shirt style? Let’s see… 30% Off!! Limit offer till this weekend Size: L Color: Green Materials Manufactured: Laundry instr.: … They want to know more!

  19. NFC integrates with sensor • Smart Packaging NFC integrated with temperate sensor Opus One Wine Tag provider: eProvenance Collect and log temperature data from a producer to the consumer Use an NFC phone owners can track their wine's history Source: NFC Forum

  20. Opus One Wines and eProvenance • Package tracking • Authentication (anti-counterfeit) • Content identification • Temperature exposure log Source: NFC Forum

  21. NFC Challenges • Doubts from business • Extra costs • NFC devices • NFC tags • NFC applications (plus software and system) • All internal efforts (workflows, staff trainings, use habits…) • Few users

  22. NFC Challenges • Questions from the user point of view • NFC is necessary, or just fancy? • QR code (or 1-d barcode) will do • No killer apps • NFC devices are not enough? • My friends don’t have yet(iPhone is a big issue) • Many stores haven’t support yet • NFC payment is really better and secure? • Will they charge me extra transaction fee? • What if I switch the phone?

  23. NFC and QR Code *Application filters can be programmed ** For standard NFC applications (Text and Smart Poster)

  24. NFCapplications in Taiwan • Non-Payment applications • Access of Entrances • For business locations and exhibitions • Smart posters • For products and services • Track and trace • For mobile workers Source: Nokia Taiwan website

  25. NFCapplications in Taiwan • Payment application Chunghwa Telecom teams up with MasterCard and banks to provide NFC payment starting at the end of 2013. Pilot program is running currently. Source: Chunghwa Telecom website

  26. NFC Payment for iPhone And other NFC applications Payment application Coupon application Taxi service application Bizcard exchange application Source: Taishin Bank website

  27. NFC Application: N5 • Vision • Idea Mobile Intelligent Marketing Make your products to live Ads Turn your customer into sales INTELLIGENCE, IDENTIFICATION, INTERACTION, INNOVATION with NFC

  28. Have that experience? Remember? There must be a simple way!! Hey, nice T-Shirt! Where did you buy this? Hmm… this… where… seems… Beats me!

  29. Product can have an ID card! Customers are able to interact with the products attached N5 tags with NFC phones. Hey, nice T-shirt! Where did you buy it? Read the tag with your NFC phone and you will know it! Product description: xxxxxx Nearest store: yyyyyyy Limited discount: zzzzzzz …….Buy it now…..

  30. Customer can have rewards! Customers turn into virtual sales. With the “NFC-Referrals”, they will automatically be rewarded! Absolutely! you are our VIP. Let me get you rewards. I have referred friends for your store. check for me, please… Referrals List John Doe Rose Mary Vincent Lee … (more)

  31. What N5 will do? N5 app Commerce Portals N5 tags Sellers Sellers find more customers, and Customers find more sellers! Backend

  32. Thank you very much Vincent Lee (886)-2-2758-1758 vincent_lee@tranztex.com http://www.tranztex.com Tranz Technologies, Inc.

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