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Mobile commerce - PowerPoint PPT Presentation

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Mobile commerce . Y uri k ang. Contents . Definition of mobile commerce how it works Why mobile commerce is important for business or marketers? Example for mobile commerce Reference . What is mobile commerce? .

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Presentation Transcript
  • Definition of mobile commerce
  • how it works
  • Why mobile commerce is important for business or marketers?
  • Example for mobile commerce
  • Reference
what is mobile commerce
What is mobile commerce?

M-commerce is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants.

how it works 1
How it works 1

A mobile phone or personal digital assistant with wireless internet capability is based on. Furthermore, The current mobile handset for mobile commerce offers entertainment, message passing, information and banking · Ticketing and broadly expanded, and IMT-2000 is the next generation of promising areas of e-commerce based services will grow.

why mobile commerce is important
Why mobile commerce is important ?

M-Commerce gives an opportunity to many businesses to offer flexibility for their customers to have access to their business from devices such as mobile phones. Moreover , by using mobile commerce , there are lots of advantages which are shown as next page with some support diagrams

further benefits of mobile commerce for marketers or business
Further Benefits of mobile commerce for marketers or business
  • reaching the widest possible audience with your digital marketing due to an increasing number of consumers using mobile devices to access digital content.
  • instant, adaptable, easily monitored communication - you can send single or bulk messages from anywhere, at any time with immediate tracking and the ability to record results
  • the ability to target a large active consumer group by specific demographic information - eg age, location, gender
  • cost efficiency, with low production and distribution costs, and additional revenue from replies to promotions and competitions
issues of mobile commerce
issues of mobile commerce
  • small screens of most devices still limit types of file and data transfer (i.e. streaming videos, etc.)
  • standards guiding applications and technology development and connection(s)
  • WAP and SMS limited to small number of characters and text.
  • less functionality for mobile Internet over mobile phones and existing generation of handhelds than for mobile computers (laptops and next generation handhelds)
  • limited roll out of higher bandwidth mobile networks and devices (i.e. 3g networks and wireless broadband networks are predominantly located in cities
examples of mobile commerce use1
Examples of mobile commerce use

Shopping 2

Barcode shopping in south korea. If u want to buy gift for friends , just download application ,then buy barcode And send barcode to friend.

examples of mobile commerce use2
Examples of mobile commerce use

Finance service

which includes mobile banking (when customers use their handheld devices to access their accounts and pay their bills) as well as brokerage services, in which stock quotes can be displayed and trading conducted from the same handheld device

examples of mobile commerce use3
Examples of mobile commerce use


services, which include the delivery of financial news, sports figures and traffic updates to a single mobile device


it is strongly believe that mobile commerce will be becoming widely in the future. moreover, by using mobile commerce , lots of business will growing up and communicating between others can improve dramatically. Additionally, customer might find it easy to shopping and any other activities. thus, global digital marketing can develop. Also, many business can gain more sale revenue.

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