An Overview on the EatSmart Campaigns

1. An Overview on the EatSmart Campaigns

2. Diet and Disease • Three NCDs account for almost 60% of all registered death in Hong Kong *: • Cancer (32.4%) • Heart diseases (15.2%) • Cerebrovascular diseases (8.9%) • Unhealthy dietary habits • increase the risk of chronic illnesses • cause overweight and obesity * 2006 data

3. 2005 2006 Self-reported BMI in Adults Overweight + Obese 2005 27.1 35.9 36.0 2006 32.0 51.4 41.0 Data source: Behavioral Risk Factor Surveillance System

4. Boys Girls Total Childhood Obesity • 1997/98 16.4% • 2005/06 19.4% • 2006/07 20.3% * Data Source: DH Student Health Service

5. Nutrition is One of the Prority Action Areas of CHEU, DH

6. @ Restaurants @ Schools EatSmart Campaigns

7. Strategies Supportive environment Publicity and communication Education and empowerment Research and evaluation Strengthen Community Actions Build partnerships

8. Strategies Supportive environment Publicity and communication Education and empowerment Research and evaluation Strengthen Community Action Build partnerships Community Dietetic Service database

9. Community Dietetic Service database

10. Community Dietetic Service Database

11. Today Session Update EatSmart@school Introduce EatSmart@restaurant Q&A

12. Update of‘EatSmart@school.hk’ Campaign Department of Health

13. EatSmart@school.hk

14. Aim To improve eating habit of primary school students

15. In 2006/07 academic year…

16. Strategies • Alliance building • Publicity and advocacy • Creating supportive environment • Education and empowerment • Research and evaluation

17. Target groups School personnel Students Lunch Suppliers Parents

19. Steering Committee, Task Force and Working Groups

20. Alliance Building Ceremony

21. Publicity and advocacy • 39 briefings (dietitians, school administrators, parents, caterers, District Councilors) • Media activities • 11 press conference • 13 press release • 94 media interview • TV ads/road shows • >200 visits to schools and caterers • School based events

27. Supportive environment • Making healthier choices easier in schools • Nutritional guidelines on school lunch (Apr 06) • Nutritional guidelines on school snack (Jun 06) • A guide book to lunch suppliers (Aug 06) • Revision of EDB guidelines (May 07)

28. Education materials • Dedicated thematic website • Web-based teaching kits • Pamphlets to parents

29. www.eatsmart.gov.hk

30. > 50% 10 schools took part

31. Students • Strengthen curriculum • Peer Educators collaborated with Scouts and Brownies • Fruit Day 2007

32. 230,000 students took part in Fruit Day 2007

33. E-card Competition Eat more vegetables , eat more fruits.Drink more water , feel so good.Healthy life with healthy food. Slogan Competition 。利口不利腹，零食少接觸，蔬果加五穀，健康又滿足

34. School ‘NutriAgent’ Project (SNAP) targeting school personnel and parents

35. Healthy Lunch Cooking Competition

36. Nutritional workshop for chef

37. In 2007/08 academic year…

38. Way forward • Advocate healthy eating policy in schools • Strengthen educational efforts • Enhance collaboration with caterers • Sustain community interest and demand for healthy food choices

39. Lunch Guidelines Revision Aim To ensure the content of the guidelines is relevant and sound from public health, dietetic, supplier and practical points of view

40. Major Amendments

41. Amendment 1 • Clarification of 321 message Grains & cereals, vegetables and meat should be in the ratio of　：　： by volume 2 1 3

42. Old version Whole grains Reduced fat dairy products or other calcium-rich food items New version Whole grains or grains and cereals with added vegetable Amendment 2: Encouraged Food Items Lunch suppliers should include the following food category in AT LEAST ONE menu choice on ALL school days

43. Amendment 3Strongly Discouraged Food Items Food belongs to this category are strongly in ALL menu choices in order to help reduce consumption of total fat (especially saturated fat and artificial trans fat), salt and sugar by students.

44. Amendment 4Strongly Discouraged Food Items Old version • Desserts or beverages with more than 10 grams or 2 teaspoonfuls of added sugar in each serving. New version • Desserts with added sugar or beverages in “Snacks to Choose Less” category * * “Snacks to Choose Less” in Nutritional Guidelines on Snacks for Primary School Students

45. Amendment 5Healthy Lunch Box Checklist

46. Other Amendments • Clarifications of the original concepts or guidelines • Further elaborations with examples

47. Schools • Set healthy eating policy • Join SNAP • Select the right lunch supplier (19.12) • Carry out school lunch and snack surveillance • 4.17 Fruit Day 2008 Principal Summit

48. Parents • Join SNAP 07/08 • Strengthen parental education effort • Territory-wide publicity exercise • HEAT Program • Letters to parents

49. Students • Strengthen curriculum • ‘Healthy Eating Ambassador’ Program collaborated with Scouts and Brownies • 417 Fruit Day

50. Lunch Suppliers • Set up regular working group • Equip chef with skills to make healthy lunch • Build a database of suppliers and healthy snack • Suggest protocols for selection of lunch suppliers