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Davos 2010

Denis E. Terekhov Managing partner of Social Networks Agency Russian Social Revolution Russia and CIS countries experience a boom of marketing communications in the social media domain. Davos 2010. 2. Russian Social media landscape: Internet as we knew it a year ago no longer exists.

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Davos 2010

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  1. Denis E. Terekhov Managing partner of Social Networks Agency Russian Social Revolution Russia and CIS countries experience a boom of marketing communications in the social media domain Davos 2010

  2. 2 Russian Social media landscape: Internet as we knew it a year ago no longer exists • Monthly audience of Ru-net is 34,8 mil users (29% of the population 16+) • Monthly audience of 7 websites is 34,4 mil or 98,85% of all users in Russian segment of Internet): • Social networks: Odnoklassniki, VKontakte, MoiKrug • Blog hosting services:LiveJournal, LiveInternet, Blogs.Mail.ru • Video sharing webservice:RuTube Data:FOM, TNS Russia. TNS Web Index. 2009-2010

  3. 3 How Russian firms and Russian subsidiaries of MNE have changed its approach to social media from 2008 to 2010 Nokia Mobile Camp – an international event for bloggers and social media gathered over 300 participants and received a great media coverage with over 1000 posts in blogs, journals, communities, forums, etc. Product launch, workshops and presentations for bloggers and social media only Regular programs of testing and seeding for new models and services 15 bloggers were invited to the launch of a new Nokia Supernova line of product Jun 2009 Aug 2008 Nov 2008 Apr 2009

  4. 4 How Russian firms and Russian subsidiaries of MNE have changed its approach to social media from 2008 to 2010 Corporate on-line blog for the pharmaceutical company – a huge step ahead Weekly content analysis of social media discussions (blogs, forums and social networks monitoring) Bloggers are invited to events that used to be for classic media only. Special promo events that are now announced only via the internet. Oct 2008 Jan 2009 Nov 2009

  5. 5 How Russian firms and Russian subsidiaries of MNE have changed its approach to social media from 2008 to 2010 Forming a pull of opinion making bloggers Media-landscape correction in social networksonline Daily content analysis of social media discussions (blogs, forums and social networks monitoring) Jan 2010 Apr 2008 Jan 2009

  6. 6 How it used to be From complex communication strategies to simple, direct and efficient messages Communications channels Hot line

  7. 7 Classic media strategies direct communications allows you to deal only with the direct issues: seeing – > buying

  8. 8 Marketing 2.0 direct communications are being replaced by the consumer engagement in a repetitive consumption • Rewards Programs • Events • Special Projects

  9. 9 Opportunities for international integrations: lack of knowledge about the local context leads tothe communications deadlock vs 60million members 0.6million members vs 10million members 0,065million members vs 50 million members 0members - ?

  10. 10 Opportunities for international integrations: lack of knowledge about the local context leads to the communications deadlock Do you know who that is?

  11. 11 About us “Social Networks” Agency wasfounded in Feb 2008, as a part of AGT Communications group (one of the largest communications companies of Eastern Europe) In Dec 2008 the agency has acquired an IT-Company “Bemobi” – a well known leader in the field of web-development and mobile solutions. The agency was the first in Russia to offer Social Network Relations services. Agency currently specializes in development and implementation of advanced integrated marketing communications. Our core competences also include our unique information analysis products, based on social discussions monitoring and analysis of public networks Denis E. Terekhov – Agency managing partner was named the best PR-specialist of 2007, according to media poll by “Russky Reporter” magazine (“Expert” PH) The agency’s team demonstrates proven expertise in a field of new media communications.

  12. 12 Our Clientele

  13. THANK YOU!  Social Network Agency, Ltd. Bolshaya Tulskaya str., 10, bld. 10, Moscow, Russian, 115191 Phone\Fax: +7 (495) 221-3591, e-mail: info@snetwork.ru, website: www.snetwork.ru Denis Terekhov, managing partner mobile: +7 (903) 729-0500, e-mail: d.terekhov@snetwork.ru ICQ: 144482182, skipe: denis1447, blog: 1447.livejournal.com

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