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Social Media Marketing: Engage, Measure, Improve Sales

Discover how social media can benefit your business in terms of brand awareness, exposure, engagement, and sales. Learn effective tactics, tools, and ways to engage your audience, measure ROI, and handle complaints. Explore the challenges and benefits of social media marketing, and how to implement trusted representatives. Find out how to improve sales through customer engagement, web traffic, and search engine rankings. Gain insights into key performance indicators and strategies for using social media effectively in various business aspects.

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Social Media Marketing: Engage, Measure, Improve Sales

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  1. Pace – Annual ConferenceApril 26-30, 2014

  2. Social MediaIf I ignore it,will it go away?

  3. 2005

  4. This is Your Business

  5. Marketing Channels

  6. Are you using Social Media Marketing?

  7. Companies attending PACE Twitter 62% Facebook 60% LinkedIn 57% YouTube 10% Google+ 10% Blogs 00%

  8. Why Social Marketing • Brand Awareness • Exposure • Engagement • Influence • Sales • Customer retention

  9. Challenges of Social Media Marketing • Tactics: What social tactics are most effective? • Engagement: What are the best ways to engage my audience with social media? • Measurement: What is my ROI? • Tools: What are the best tools today? • Trusted Representatives: • What does your company do with a complaint? • When it out there, it’s out there! • Oops, I hit the enter key

  10. Tactics to Improve Sales • Be where your customers are • Be The source for important information • Promote Company • Customer Engagement • Web Traffic • Lead Quality • Search Engine Rankings

  11. Engagement • People are talking about your business… • Prospects • Clients • Competitors • Engagement shows accountability • Conversations eradicate disconnect

  12. Measurement - ROI

  13. I can measure my ROI for my social media activities.

  14. Benefits

  15. Improved Sales

  16. Key Performance Indicators • Customer/client recommendations • Increased followers and fans • A higher position in search engine rankings • Greater number of page views and an increased number of visitors to your website • More posts/mentions about your company • Increased revenue from new and existing customers

  17. Trusted Representatives

  18. Implementation Challenges • Using Social sharing buttons 5% • Administering branded microblogs 10% • Advertising on social networks 15% • Administering content sharing sites 17% • Administering branded social networks 19% • Creating article/blogs 31% • Creating research/whitepaper content 32% • Creating video/audio content 32%

  19. Marketing Channels(AKA all the free traffic sources) Email News/Media/PR Research/White Papers Comment Marketing Direct Referral Links Blogs & Blogging Social Networks Forums Webinars Q & A On-line Video Word of Mouth Social Bookmarking Document Sharing Infographics Type-in Traffic Podcasting

  20. ?

  21. How can a PEO use Social Media? • Brand awareness • Customer Support • Exposure • Idea gathering • Engagement • Dissemination of pertinent information • Assess marketing perception • Being aware of customer problems

  22. Making it work for you… • Great prospecting tool – think in 3 levels • Industry • Client Involvement • Prospecting • Tap into who is inquiring about your company • At a minimum – secure your company name

  23. Social MediaIf I ignore it,will it go away?

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