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Engines for The New Internet

Engines for The New Internet. Caching – Bucking the Trend. Agenda. About Oversi Market Trends Bandwidth Challenge Caching Solution Summary & Questions . About Oversi. Solution provider for ISPs Technology leader in caching solutions for Internet Video, P2P & other media applications

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Engines for The New Internet

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  1. Engines for TheNew Internet Caching – Bucking the Trend

  2. Agenda • About Oversi • Market Trends • Bandwidth Challenge • Caching Solution • Summary & Questions

  3. About Oversi • Solution provider for ISPs • Technology leader in caching solutions for Internet Video, P2P & other media applications • Field operation since 200450 employees • InvestorsCarmel Ventures, Cisco®: • Global deployments & channels base EMEA, Americas, LATAM • Global distribution partners

  4. Agenda • About Oversi • Market Trends • Bandwidth Challenge • Caching Solution • Summary & Questions

  5. Impact of Financial Downturn – Operators 12/08

  6. “Stay-at-Home Economy” • “Withless money to spend, consumers will undoubtedly be spending more time at home” Nielsen 2009 Industry Outlook

  7. Just the Beginning…. In 3 years, users will source most of their video content from the Internet and in HD Traffic (PB/month) 20,000 Internet video • Web, E-mail, data • InternetVideo & P2P to PC / TV 10,000 Today Web 100 Source: Cisco 0 2009 2006 2012

  8. Impact of Financial Downturn “Telecom can't escape the fallout of the credit crunch…there is growing evidence that the financial crisis is going to depress the debt-heavy telecom industry” Spencer E. Ante, telecomasia.net – October 2008 "It will even create the first real opportunity to either gain or lose significant market share that we've had in tech in the last 20 years," ‘Surviving a Tech Market Nuclear Winter: A Planner's Handbook to Tech Success in Today's Challenging Financial Times’, Industry Analyst and Consultant Tom Nolle, President of CIMI Corporation, November 2008

  9. QoE Becomes a Major Target for ISPs P2P with no limits

  10. Agenda • About Oversi • Market Trends • Bandwidth Challenge • Caching Solution • Summary & Questions

  11. Internet OTT Video Challenge Operators' broadband infrastructure ABC - full seasons online, selected shows in HD Hulu - “Watch your favorites anytime, for free” Network Bottleneck

  12. Gridlock on ISPs’ Networks • Service Providers will need to expand network capacity x1000 to support the Internet video explosion1000

  13. New Solutions Required

  14. The Need • Reduce costs & defer investments • Defer Opex & Capex investments • Squeezing more from existing infrastructure • Build brand equity and improve customer experience, indirectly reducing acquisition and retention costs • THE PARADOX – How to achieve cost reduction without compromising QoE?

  15. Agenda • About Oversi • Market Trends • Bandwidth Challenge • Caching Solution • Summary & Questions

  16. Operators’ Dilemma Improve QoE Vs. Reduce Capex/Opex Interments

  17. 2009 - Operators Re-discover Caching Because Caching: Deliver MORE bandwidth over EXISTING infrastructure Reduce bandwidth costs Improve Users’ QoE Reduce Access network pressure Net Neutrality clear

  18. The Network Limitation

  19. The Solution: Generating the Bandwidth from Internal Sources

  20. The Solution: Network Caching

  21. The Solution: Network Caching Network status Users’ QoE Cache CNTRL

  22. Growth in Caching Market • In the current financial downturn, caching forecast to be one of the hottest segments in networking in 2009 • Expected growth - from more than $100 million in 2008 to $1.5 billion in 2012 Source: 3rd party market analysis

  23. Relieves Network Load / Improves QoE • Cache delivers more bandwidth to end-users over existing network resources • Cache guarantees QoE Benefits: • Saves on international/interconnect bandwidth • Clears network congestion • Increases user satisfaction • Reduces call center support calls • Reduces churn, increases user base Out of band technology Users demand better QoE Other Other OTT/P2P OTT/P2P VoIP Cache delivers requested files OTT redirection Increase in demand for OTT/P2P is met from Cache Cache

  24. Better QoE = Increased ARPU • Relates users’ experience to their broadband package • Migration of packages enabled by cache acceleration • Can match cache service to special premium services (FiOS, DOCSIS3) • Supports OTT HD (not possible without cache) • Benefits: • Small % of migration to higher BB packages= $$$ • Service provider can offer different bundles e.g. assured QoE for HD Service Level ARPU $$$ Other $$ OTT $ OverCache √ Net Neutrality clear

  25. The ARPU Business Case of Caching With cache No cache

  26. Agenda • About Oversi • Market Trends • Bandwidth Challenge • Caching Solution • Summary & Questions

  27. Summary Cachingis the operators’ choice for the downturn economy • Reduces Costs & Defers Capex/Opex investments • Improves end-users’ QoE, driving brand & market share • Increases operators ARPU

  28. Questions ?

  29. www.oversi.com Eitan Efron, VP BD eitane@oversi.com Energize Your Network Thank you for listening

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