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Thank You for your sponsorship. Tippecanoe & Marketing Too Learning From Politics That Can Turbo Charge Your Brand and Bottom line. Steve Cone Chief Marketing Officer EPSILON. Are Slogans Really Important or is Steve Just Shamelessly Selling His New Book….

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    Presentation Transcript
    1. Thank You for your sponsorship

    2. Tippecanoe & Marketing Too Learning From Politics That Can Turbo Charge Your Brand and Bottom line. Steve Cone Chief Marketing Officer EPSILON

    3. Are Slogans Really Important or is Steve Just Shamelessly Selling His New Book….

    4. In Every Presidential Campaign The Strongest Slogan Carried The Day

    5. When Both Slogans Are Blahsville, It’s Always A Close Election.

    6. A Company Can Be Successful Without A Powerful Tagline….It’s Just A LOT Harder. A LOT.

    7. 4Major Challenges

    8. ONE Pick A BIG Number…..No Bigger

    9. 40 Billion

    10. 6/60

    11. TWO Media Grazing2007 Source: American Demographics

    12. Households with DVRs

    13. Average Daily Time TV 6.0 hours Radio 2.6 hours Internet .29 mins Newspaper .08 mins Movies .02 mins

    14. Three 23/63

    15. Four HKM

    16. How Can We Really Set Ourselves Apart*…. * And blow away the competition!

    17. Human Nature

    18. – Human Nature – ME ME ME ME ME ME ME ME MINE ME ME ME OURS ME ME ME & Bobby McGee ME ME OURS ME ME MINE ME ME MEE

    19. Think, Like You are Running a Political Campaign…

    20. Five Campaign Essentials • Engaging Personality • A Powerline • Visual/Sound Excitement • Real News • Reason To Take Action

    21. Most Powerful Device Ever Invented To Build Brand Awareness

    22. You Must Have A Clear and Concise Unique Selling Proposition

    23. Slogans Best Remembered

    24. 1840: Harrison vs Van Buren

    25. Tippecanoe&Tyler Too

    26. E.C. Booze

    27. 1844: Polkvs Clay

    28. 54 40orFight

    29. The Three DumbestSlogans

    30. Who isJamesPolk?

    31. For President of thePeople

    32. TheExperienced Candidate

    33. The Nastiest

    34. Blaine, Blaine, James G. Blaine.The Continental LiarFrom The State ofMaine

    35. Ma, Ma Where’sMy Pa?

    36. OOPs

    37. He Kept Us Out Of War

    38. Cox&Cocktails

    39. In Your Heart You Know He’s Right