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  1. Thank You for your sponsorship

  2. Tippecanoe & Marketing Too Learning From Politics That Can Turbo Charge Your Brand and Bottom line. Steve Cone Chief Marketing Officer EPSILON

  3. Are Slogans Really Important or is Steve Just Shamelessly Selling His New Book….

  4. In Every Presidential Campaign The Strongest Slogan Carried The Day

  5. When Both Slogans Are Blahsville, It’s Always A Close Election.

  6. A Company Can Be Successful Without A Powerful Tagline….It’s Just A LOT Harder. A LOT.

  7. 4Major Challenges

  8. ONE Pick A BIG Number…..No Bigger

  9. 40 Billion

  10. 6/60

  11. TWO Media Grazing2007 Source: American Demographics

  12. Households with DVRs

  13. Average Daily Time TV 6.0 hours Radio 2.6 hours Internet .29 mins Newspaper .08 mins Movies .02 mins

  14. Three 23/63

  15. Four HKM

  16. How Can We Really Set Ourselves Apart*…. * And blow away the competition!

  17. Human Nature

  18. – Human Nature – ME ME ME ME ME ME ME ME MINE ME ME ME OURS ME ME ME & Bobby McGee ME ME OURS ME ME MINE ME ME MEE

  19. Think, Like You are Running a Political Campaign…

  20. Five Campaign Essentials • Engaging Personality • A Powerline • Visual/Sound Excitement • Real News • Reason To Take Action

  21. Most Powerful Device Ever Invented To Build Brand Awareness

  22. You Must Have A Clear and Concise Unique Selling Proposition

  23. Slogans Best Remembered

  24. 1840: Harrison vs Van Buren

  25. Tippecanoe&Tyler Too

  26. E.C. Booze

  27. 1844: Polkvs Clay

  28. 54 40orFight

  29. The Three DumbestSlogans

  30. Who isJamesPolk?

  31. For President of thePeople

  32. TheExperienced Candidate

  33. The Nastiest

  34. Blaine, Blaine, James G. Blaine.The Continental LiarFrom The State ofMaine

  35. Ma, Ma Where’sMy Pa?

  36. OOPs

  37. He Kept Us Out Of War

  38. Cox&Cocktails

  39. In Your Heart You Know He’s Right