Thank You for your sponsorship. Tippecanoe & Marketing Too Learning From Politics That Can Turbo Charge Your Brand and Bottom line. Steve Cone Chief Marketing Officer EPSILON. Are Slogans Really Important or is Steve Just Shamelessly Selling His New Book….
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Tippecanoe & Marketing Too Learning From Politics That Can Turbo Charge Your Brand and Bottom line. Steve Cone Chief Marketing Officer EPSILON
Are Slogans Really Important or is Steve Just Shamelessly Selling His New Book….
A Company Can Be Successful Without A Powerful Tagline….It’s Just A LOT Harder. A LOT.
ONE Pick A BIG Number…..No Bigger
TWO Media Grazing2007 Source: American Demographics
Average Daily Time TV 6.0 hours Radio 2.6 hours Internet .29 mins Newspaper .08 mins Movies .02 mins
How Can We Really Set Ourselves Apart*…. * And blow away the competition!
– Human Nature – ME ME ME ME ME ME ME ME MINE ME ME ME OURS ME ME ME & Bobby McGee ME ME OURS ME ME MINE ME ME MEE
Five Campaign Essentials • Engaging Personality • A Powerline • Visual/Sound Excitement • Real News • Reason To Take Action
Slogans Best Remembered
1840: Harrison vs Van Buren
1844: Polkvs Clay