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“Taste of Soul”- Foods Innovation Kitchen. Slow Money Wisconsin Presentation By Pastor Walter Harvey Parklawn Assembly Of God Church. Business Overview and Strategy.

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Taste of soul foods innovation kitchen

“Taste of Soul”- Foods Innovation Kitchen

Slow Money Wisconsin Presentation

By

Pastor Walter Harvey

Parklawn Assembly Of God Church


Business overview and strategy
Business Overview and Strategy

“ Taste of Soul” Foods Innovation Kitchen located at Parklawn Assembly of God Church in Milwaukee, Wisconsin is a for profit innovation kitchen that will develop compliant recipes and manufacture pilot-scale volumes for start-up food enterprises. The enterprise will create job opportunities for inner city residents by employing a trained staff.

  • Fruit Spreads

  • Vegetable Condiments

  • Dry Mix

    These products are organic, pesticide free, locally sourced, canned fresh, and maintain a small carbon footprint


Business overview and strategy continued
Business Overview and Strategy (continued)

Milwaukee’s Current Fortunes

  • Severe economic decline, poverty, and high school dropouts

  • Inner city unemployment rate 16.3%

  • 60 % African-American men unemployed


Forbes best cities for minority entrepreneurs
ForbesBest Cities For Minority Entrepreneurs

The booby prize went to the Milwaukee metro area (out of 52 metro areas).

The former beer-brewing capital ranks in the bottom

eight—or worse—in self-employment among all

three major minority groups:

  • African-Americans

  • Hispanics

  • Asians

Brett Nelson, Contributor


Forbes best cities for minority entrepreneurs continued
Forbes Best Cities For Minority Entrepreneurs (continued)

One big problem: fewer customers. The city has shed residents in each of the last six censuses. Another: “Milwaukee has had among the worst job-creation records of any big city in the U.S. for over a decade,” says Mark Levine, executive director of the Center for Economic Development at the University of Wisconsin-Milwaukee.

Bottom 6 cities

47. Detroit-Warren-Livonia, MI

48. San Diego-Carlsbad-San Marcos, CA

49. Minneapolis-St. Paul-Bloomington, MS-WI

50. Chicago-Naperville, Joliet-IL-IN-WI

51. Cleveland-Elyria-Mentor, OH

52. Milwaukee-Waukesha-West Allis, WI


The market our solution
The Market – Our Solution

Current Market

The Slow Food Movement

The Farm-to-Table Movement

Food Entrepreneurs looking to outsource the preparation, packaging and labeling of private recipes

Solution

Create jobs

Create wealth by creating food entrepreneurs


Products
Products

  • Unique features (shelf stable products)

  • Benefits (healthier foods and fulfilling the PRISM Mission)


Market opportunity
Market Opportunity

Sources: Census Bureau, Bureau of Labor Statistics, IMPLAN and UW-Extension


Sales model
Sales Model

The “Taste of Soul” Foods Innovation Kitchen plans to manufacture shelf stable food products for entrepreneurs who will sell on their own and through our own established accounts sell on behalf of he entrepreneurs whose products we produce.


Sales model products introduction phases
Sales Model – Products Introduction Phases

Phase 1 – Consumer Sales

  • Farmer’s Markets

  • E-commerce site

    Phase 2 – Private Labeling

  • Clients that are referred by small business support organizations, commercial lenders, and local business incubators

    Phase 3 – Grocery Stores

  • Sell directly to Grocery Stores with the aid of manufacturing rep.

    Phase 4 – Restaurants

  • Will sell directly to restaurant supply stores and wholesalers with aid from manufacturing rep.


The competition
The Competition

Competitive Advantage

Existing 2400 S Q FT kitchen

facility complete with a

dishwasher, 2 stoves

2 refrigerators, 2 freezers, and

1 microwave oven in addition to

a to an on-site Parklawn Café to

test marketing products

Competition

  • Home businesses

  • Hobbyists

  • Private label companies

  • Wisconsin Innovation Kitchen

  • Companies who manufacture products in house like Heinz, Smucker’s, Stubbs, McCormik, KC Masterpiece


Potential collaborators
Potential Collaborators

Urban Economic Development Association (UEDA)

Growing Power

Larger Food Manufacturers


Management team
Management Team

  • President

  • Certified Kitchen Manager

  • Assistant Manager


Advisors professionals
Advisors/Professionals

Advisors

Landa Carson, Dr. Andrew Williams, Benjamin Engel, and Pastor Walter Harvey

Professionals

Steven DeVougas – Attorney

Edward Bryant – Banker

Sunnela Jones-Ash – Accountant

Dr. Keenan Grenell - Consultant


Milestones accomplished
Milestones Accomplished

Developed a business plan complete with financials

Identified potential funders/investors

Made second round (8 firms) of the Slow Money Competition


Financial support
Financial Support

Staff recruitment and training

Operations

Equipment purchases

Marketing and branding

Business development support (consultants)

Taste of Soul Foods – Innovative Kitchen

3725 North Sherman Blvd

Milwaukee, WI 53216

pastorharvey@parklawn.org

(414) 442-7411