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Innovative Approaches to Developing Sustainable Destinations: Key Elements for Success

Explore innovative approaches to develop sustainable tourism destinations that integrate sustainable development (SD) thinking. This comprehensive guide emphasizes participatory methods, local community involvement, and the importance of micro and small enterprises (MSEs) in driving destination success. Learn about community mapping, the role of public-private partnerships, and the significance of cultural heritage, local produce, and innovation in tourism. Discover strategies for enhancing visitor experiences and celebrating local values to create a compelling, community-focused tourism experience.

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Innovative Approaches to Developing Sustainable Destinations: Key Elements for Success

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  1. How to developsustainable destinations Innovative approaches Key elements to shape a destination Hot topics - sense the opportunities

  2. Understanding sustainable development • Integrate SD thinking in tourism: Holistic, participation, long-term etc. • Make it practical = know + show how • Good destination development concepts • Linking tourism education and SD knowledge • Competence development, MSEs and other actors  Learning concepts

  3. Cooperation models - from PPP to PPPP • Participatory approaches • People-public-private partnerships • Community mapping • Destination experiences • Professional DMOs • Co-opetition

  4. Destination = Community • Respecting and reflecting local values • Linking tourism and community development • Citizens as hosts • Joint implementation • Improving local economy and competitiveness

  5. Hot topic:Development of MSEs • The enterprisesare the destination dynamos • Service quality • Creatingenterprises • Support mechanisms • SME networking and mentoring

  6. Hot topic:Innovation in Enterprises • Innovation capacity • SD as a new innovation driver • Experience focused development • Relation innovation: Networking • Blue ocean strategy

  7. Innovation in tourism enterprises - especially micro-SMEs / MSEs Tool Box Methods & Tools Innovation agent Roles & Competences Situations Cultures & Systems

  8. Hot topic:Local Culture • Different culture concepts • Community values • Cultural heritage • Artistic expressions • Community as ”innovation capital” - ABCD method • Events based on local traditions • Developing ”Creative meeting places”

  9. Hot topic:Local & regional produce • Key to local culture • Culinary tourism • Quality, ecology, senses • Distribution & storage • Local and E-sales • Locally based production • Telling the story - buying, eating etc.

  10. Hot topic:Local & regional produce • Producers + restaurants • ”new + tradition” dishes • Innovation via cross- sectoral cooperation • Culinary Academies and Experience centers • Experience trips to producers

  11. Hot topic:Nature Quality - Xperience • Accessibility is a key factor • Eco-awareness raising • Nature interpretation • Visitor  Learning centers • Routes and paths • Nature park concepts • Carrying capacity - further developed

  12. Entertainment Education Esthetic Escapism Hot topic:Experience Economy • Focus on the individual • Engaging the guest • 4 experience dimensions • Meaningful context • Experience profile of the destination • Experience oriented business development • Linking experience economy and SD

  13. Hot topic:Branding & Marketing • Reflecting core values of the Destination • Community-based branding-processes • Experience marketing • Full time marketing • Story-telling and -living • Use of attractors / icons Image Identity

  14. Networking - Worknets • Strong instrument for sustainable tourism innovation • Business networks - across sectors • Multi-stakeholder, ExEx- and Project networks

  15. Destination Change AgentFacilitating the changeprocess • The Culture of Change • The amoeba theory • The Change Agent • is • The innovation access • to the organisation • Promoter of new ideas, • solutions, directions • Innovation marketer • and communicator

  16. Destination Development • Part of Local Agenda 21 processes • Multi-stakeholder approaches • Respecting local communities and cultural values • Destination networks • Innovative models

  17. www.DestiLink.net Bjarne Rasmussen Coordinator of Sustainable Region Zealand Region Zealand Local Agenda 21 Secretariat Alléen 15, DK-4180 Soroe, Denmark T: +45 57 87 58 38 - mobile +45 20 42 48 51 F: +45 57 87 58 99 E: br@regionsjaelland.dk

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