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Kwanzaa Gallery Growth Strategy. Strategic Plan for Short-Term Business Growth. Order of Briefing The Kwanzaa Weekly Staff Meeting. I. Order of Briefing II. Sequence and Areas of Briefing (A) Personnel Status (B) Project(s) Status (C) Training Status

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kwanzaa gallery growth strategy

Kwanzaa Gallery Growth Strategy

Strategic Plan for Short-Term Business Growth

order of briefing the kwanzaa weekly staff meeting
Order of BriefingThe Kwanzaa Weekly Staff Meeting

I. Order of Briefing

II. Sequence and Areas of Briefing

(A) Personnel Status

(B) Project(s) Status

(C) Training Status

(D) Current Actions of Group Interest

(E) Current Problems Areas

(F) Planned Actions

(G) Requested Support

(H) Information Dissemination

order of briefing the kwanzaa weekly staff meeting1
Order of BriefingThe Kwanzaa Weekly Staff Meeting

III. Managerial Time

(1) Priority Guidance

(2) Suspense Requirements

(3) Group/Team/Staff Highlights

(4) General Information

(5) Read File Actions

key personnel background roles
Key PersonnelBackground & Roles
  • President/CEO
  • Director, Training and Education
  • Director, Research and Development
  • Director, Business Development Programs
  • Director, Personnel and Administration
  • Director, Finance
frank m johnson founder ceo exec dir
Frank M. JohnsonFounder/CEO/Exec. Dir.
  • U.S. Army (Ret)
  • Grad Kansas State Univ.
  • Paine College
  • Voorhees College
  • Leadership Augusta Class 99’
slide6
The Kwanzaa Gallery African American Community Centerand Regional Occupation ProgramHeritage/Orita Rite of Passage School

General Manager

Assistant Manager

Administrative Specialist

Director of Design Manufacturing

Director of Finance

Director of Training

Director of Customer Relations

Director of Marketing

Information Manager

Legal Affairs Officer

Director of Community Relations

products
Products
  • Exportable CD Training Program
  • The Knights of Christ Training Course
  • The African American Rite of Passage Course
  • The African American Contemporary Leadership Course
  • Race Relations and Awareness Course
  • Human Relations Development Course
products cont d
Products (cont’d)
  • Prevention of Harassment and Discrimination Course
  • Interpersonal Communications Course
  • Professional Development Course
  • Assertion Training Course
  • New Creation Development Course
  • The Power of Achievement Course
services
Services
  • Organizational Consultation
  • Counseling Services
  • Intra Community Economics Program
  • Financial Empowerment Program
  • Regional Occupation Program
  • Web-site Administration
  • Diversity Training and Consultation
slide10

General Concept of Training

Analyze

Provide

Conduct

Performance

Select

Train to

Test

Meet

Critical

Training

Standards

Tasks

Materials

Key

Evaluate

Initial

Evaluate Effectiveness

Action

of Training

Response

african american cultural center
AFRICAN AMERICANCULTURAL CENTER

Comp

Center

Heritage Academy

Rite of Passage Training

Auto

Repair

Training

Shopping

Center

Business

Center

Library

Appliance

Repair

Training

Cultural

Community

Center

NPOs

NPOs

Credit

Union

Home

Repair

Training

regional occupation program center
REGIONAL OCCUPATION PROGRAM CENTER

Counseling

Welding

Machine

Technology

Carpentry

Room

Electricity &

Drafting Rooms

Construction

Technology

Classroom

Main Office

Restrooms

Health Service Center

Classroom

Human

Services /

Personal Care

Computer

Electronics

Automotive

Environmental

Controls

Storage

peat chart
PEAT Chart

Purpose

Expectation

Agenda

Time

neat chart
NEAT Chart

Need

Expectation

Agenda

Time

the leadership model
The Leadership Model

Command

Control

Communicate

Intelligence

the power diamond
The Power Diamond

Power

Resources

Culture

Law

norms model
Norms Model

Values

NORMS

Attitudes

Perceptions

Morals

slide18
PIES

Spiritual

Emotional

Intellectual

Physical

the l i d m a c chart
The L.I.D.M.A.C. Chart

Loyalty

Integrity

Character

LIDMAC

Discretion

Assertiveness

Morality

the high performer the kwanzaa achievement model
The High PerformerThe Kwanzaa Achievement Model

Managing Time

Risk Taking

Holistic Fitness

Self-Image/Confidence

Networks

Visualization

Mental Rehearsal

Belief

Work Style

What so ever a man can conceive, and believe...he can also achieve.

high performing system the kwanzaa achievement model
High Performing SystemThe Kwanzaa Achievement Model

People

Purpose

Innovation

Feedback Systems

Goals

Leadership

Creative Processes

Communications

Flexibility

Teamwork

goals and objectives the kwanzaa achievement model
Goals and ObjectivesThe Kwanzaa Achievement Model

(1) Perfect High Achievement Possibilities

(2) Develop Pride and Professionalism in Activities

(3) Establish Excellence as Our Standard

(4) Recognize Outstandanding Performance

(5) Effect organizational improvements

(6) Optimize the employment of personnel/equipment

(7) Modernize systems wherever possible

(8) Reinforce profitability and value of the company

(9) Improve accountability and reliability to markets

(10)Prevent fraud, abuse and waste

my working priorities for the rest of my life
My Working Prioritiesfor the rest of my life

1. Interesting

2. Good Wages/Salary

3. Promotion Potential

4. Personal Growth Potential

5. Appreciated

6. Good Working Conditions

7. Belongingness

8. Empathetic Management Team

9. Management Loyalty

10. Tactful Discipline

11. Job Security

positions desired
Positions Desired
  • Training and Sales Consultant
  • Organizational Effectiveness
  • Training Management
  • Job Analyst/Quality Control
  • Manpower Planning and Development
  • Human Resource Development
  • Educational/Training Coordinator
  • Communications Specialist
wholistic fitness
Wholistic Fitness

LIFE

Father

Spirit

Son

Soul

Holy Ghost

Body

the psychology of winning qualities of a winner
The Psychology of WinningQualities of a Winner

SELF-AWARENESS

SELF-ESTEEM

SELF-CONTROL

SELF-MOTIVATION

SELF-EXPECTANCY

SELF-IMAGE

SELF-DIRECTION

SELF-DISCIPLINE

SELF-DIMENSION

SELF-PROJECTION

Dr. Dennis Waitley

peak performance
Peak Performance

Commitment to a Goal

Goals that are Measurable and Achievable

Self Management through Self-Mastery

Clear Thinking Self Control

Teambuilding

Role Playing

Delegating and Participating in Management

Flexibility - Course Correction as Required

Managing Change

Technological Adoptability and Integration

think and grow rich the power of the master s mind
THINK AND GROW RICHThe Power of the Master's Mind

DESIRE

FAITH

AUTO-SUGGESTION

SPECIALIZED KNOWLEDGE

IMAGINATION

ORGANIZED PLANNING

DECISION

PERSISTANCE

THE SIXTH SENSE

ENTHUSIASM

THE SUBCONSCIOUS MIND

THE BRAIN

The Keys to Success Entrepreneurship

high performing system the kwanzaa achievement model1
High Performing SystemThe Kwanzaa Achievement Model

People

Purpose

Innovation

Feedback Systems

Goals

Leadership

Creative Processes

Communications

Flexibility

Teamwork

regional occupation program center1
REGIONAL OCCUPATION PROGRAM CENTER

Counseling

Weldind

Machine

Technology

Carpentry

Room

Electricity &

Drafting Rooms

Construction

Technology

Classroom

Main Office

Restrooms

Health Service Center

Classroom

Human

Services /

Personal Care

Computer

Electronics

Automotive

Environmental

Controls

Storage

vision statement
Vision Statement
  • Initiate strategy to integrate innovation to achieve growth objective.
  • Design a progressive developmental training program to facilitate achievement of growth objectives.
  • Advance implementation plan to orient and develop the management team to maintain growth objectives.
goal and objective
Goal and Objective
  • $20 Million Growth Strategy.
  • Refine Current Human Resource Development in Strategic Growth.
  • Tailor Strategic Growth to complement achievements to-date.
today s situation
Today’s Situation
  • Re-evaluate current situation.
  • Review Job Task Analysis (JTAs) to validate applicability to strategic growth.
  • Apply Programmed Change Model to identify growth pinch points.
  • Identify and Reengineer Applicable Tasks, Conditions and Standards
how do we get there
How Do We Get There?
  • Institute Controlled-Change Model.
  • Maintain Programmed Process Control Change Plan.
  • Target Training Development toward new developing corporate environment.
  • Implement monitoring system for identification/resolution of restraining forces.
available options
Available Options
  • Refine current initiatives, minimize restrictive factors.
  • Advantage: Less disruptive
  • Disadvantage: Less Innovation
  • Cost Projections:
    • Evaluation Phase: < $50K Minus HR costs
    • Implementation Phase: < $100K Minus HR costs
    • Assessment Phase: < $50K Minus HR costs
  • Minimize growth projections
recommendation
Recommendation
  • Recommend Integrate Programmed Change Model Strategy: Including JTAs, Organizational Assessment, Training and Monitoring Program
  • Adopt Strategic Plan for Strategic Growth
  • Use Corrective Method for Adjustments
  • Exercise Situational Leadership/Leaders
business plan

Business Plan

The Kwanzaa Gallery, Inc.

Frank M. Johnson, Sr.

May 11, 2002

agenda
Agenda
  • Company Introduction and Background
  • Company Differentiators
  • Products/Services Details
  • Market Conditions
  • Financials
  • Summary
company introduction and background
Company Introduction and Background
  • Vision Statement
  • Key employees, their background and role(s)
  • Company history and key milestones
  • List of company products/services
vision statement1
Vision Statement

To conduct activities to prepare adolescents and teens for passage to responsible adulthood through systemically planned Rite of Passage education and training throughout each growth year of their youth

goals and objectives
Goals and Objectives
  • To build conducive systems, facilities, and programs to secure parental and community involvement.
  • To prepare teens with knowledge for successful and responsible citizenship.
  • To institute a community-driven Regional Occupation program.
goals and objectives1
Goals and Objectives
  • To conduct programs to orient youth about cultural diversity, maintenance of individual culture and appreciation of others.
  • To conduct programs to emphasize the importance of ethnic, cultural history and lessons learned by ancestors.
  • To introduce youth to the spiritual and religious beliefs of their family, their ancestors and understanding differences which exist in the society.
augusta african american cultural center
Augusta African AmericanCultural Center

Comp

Center

Heritage Academy

Rite of Passage Training

Auto

Repair

Training

Shopping

Center

Business

Center

Library

Appliance

Repair

Training

Cultural

Community

Center

NPOs

NPOs

Credit

Union

Home

Repair

Training

director business development and programs open position
Director, Business Development and ProgramsOpen Position

Coordinates NPOs and Business Center

Manages The Fashion Gallery

Manages The Music Gallery

Managers The Wine Gallery

Manages The Jazz Gallery

Manages The Cultural Center

Manages The Kwanzaa Care Center

cultural community center
Cultural Community Center
  • Credit Union
  • Bookstore/Library
  • Conference Center
  • Computer Center
  • Business Center
  • Auto Repair Center
  • Home Repair Center
  • Rite of Passage Training Center
regional occupation program center2
Regional Occupation Program Center

Counseling

Welding

Machine

Technology

Carpentry

Room

Electricity &

Drafting Rooms

Construction

Technology

Classroom

Main Office

Restrooms

Health Service Center

Classroom

Human

Services /

Personal Care

Computer

Electronics

Automotive

Environmental

Controls

Storage

non profit organization center
Non-Profit Organization Center
  • Credit Collection Agency
  • Child Support/Alimony Collection Agent
  • Collection of Criminal Violation Fines
  • NAACP
  • Business League
  • Afro-Am/Minority Chamber of Commerce
  • Cultural Development Organiztions
  • Community Service Organizations
director education training open position
Director, Education/TrainingOpen Position
  • Directs operations of the Multi-cultural Rite of Passage Programs
  • Directs operations of the Regional Occupation Program
  • Manages training programming and scheduling
  • Manages Business Consultation and Education Initiatives
director research development open position
Director, Research/DevelopmentOpen Position
  • Maintains information library/bookstore in support of active programs/activities.
  • Locates and acquires applicable literature, current events and references.
  • Conducts Historical Research applicable to all activities
  • Develops lessons learned summaries.
director personnel and administration open position
Director, Personnel and AdministrationOpen Position
  • Manages Public Affairs and Relations
  • Manages Recruiting and Employment Referrals
  • Manages Personnel Administration
  • Manages Facilities and Logistics
    • Equip, Inventory, Maintenance and Use
    • Material Safety
    • Buildings and Grounds
    • Supply and Acquisitions
director business finance open position
Director, Business FinanceOpen Position

Financial Accounting

Payroll

Accounts Receivable/Payable

Business Forecasting

Price Controls

company history and background

Company History and Background

The Kwanzaa Gallery, Inc.

Founded 1996

Augusta, Georgia

milestones
Milestones
  • Co-Founder, Augusta Black Chamber
  • Co-Founder, Augusta Summit of Afro-Am Business Entities
  • Co-Founder, CSRA Afro-Am Assoc.
  • Annual Spirit of Kwanzaa Awards Banquet
  • Annual Kwanzaa Celebration
  • Intra-Community Affirmative Action Program
  • Ft. Gordon DDEAMC Black History Month Video
affiliations
Affiliations
  • National Rite of Passage Institute
  • Orita Rite of Passage Program
  • Blacks Against Black Crime, Inc.
  • Augusta Summit African American Business Entities (ASAABE)
  • Augusta Black Chamber of Commerce
  • CSRA African American Association
  • Metro Augusta Chamber of Commerce
what makes the kwanzaa gallery different
What Makes The Kwanzaa Gallery Different
  • Not For Profit Business Enterprise
  • Business developed for the express purpose of youth development
  • Business developed for the express purpose of community development
  • Business developed for the express purpose of cultural and diversity development
youth development
Youth Development
  • Providing Hope for the Future
  • Showing Care and Concern for Today
  • Creating Opportunity
  • Demonstrate Leadership
  • Exemplify Group Capability and Competence
  • Viability of Legitimate Alternatives
  • Assertive Vs..... Reactive Problem Solving
community development
Community Development
  • Umoja - Increase Unity and Cohesion
  • Kujichagulia -Encourage Self Determination
  • Ujima - Promote Collective Work Responsibility
  • Ujamaa - Interdependent Economics
  • Nia - Rededication Purpose, Goals, Objectives
  • Kuumba - Celebrate Creativity
  • Imani - Faith Applied Is Faith That Works
cultural development
Cultural Development
  • Celebrating Culture and Heritage
  • Learning and Honoring Our History
  • Community Based Affirmative Actions
  • Plan for Afro-American Future
  • Self-Awareness and Realization
  • Divine Creation With Divine Inheritance
how the kwanzaa gallery creates a competitive advantage
How The Kwanzaa Gallery Creates a Competitive Advantage
  • Purposeful Economic Revitalization
  • Community Based HRD/HRM
  • Cost Effective / No Debt Program
  • Multi-Cultural Socialization/Diversity
  • Prevention of Recurrent Criminal Acts
how the kwanzaa gallery creates a competitive advantage cont d
How The Kwanzaa Gallery Creates a Competitive Advantage (cont’d)
  • Parental Training vs. Social Conformity
  • Community Mentoring wins Allegiance
  • Minimize Government Intervention
  • Create leaders & teamwork for community
  • Cultural Heritage Honored and Taught
product services current offerings
Product/ServicesCurrent Offerings
  • Rite of Passage Orientation Package
  • 12 Courses
  • Exportable CD Training Program
  • Annual Spirit of Kwanzaa Award Program
  • Kwanzaa Celebration
  • Ethnic/Cultural Heritage Observance Kit
  • BABC ‘Think Bigger’ Program
product services current works in progress
Product/ServicesCurrent Works in Progress
  • Program Promotional Book
  • Exportable Training Kits
  • Ongoing Market Development
  • Revised Marketing Plan
  • Regional Occupation Program in R&D
market conditions
Market Conditions

Growth opportunity

Competitive climate

Risks

market conditions growth opportunities
Market Conditions:Growth Opportunities
  • Annually 10 - 12 Programs
  • 12-15 Culturally Unique Programs
  • 7 Programs non-generic for marketing
  • Diversity/Cross-Cultural Applications
  • City-wide Applications
  • National and State-wide Applications
  • Juvenille Justice Rehab APplications
market conditions competitors
Market Conditions:Competitors
  • DFACS/Child Welfare
  • Medical Counseling
  • Mentoring (i.e. 100 Black Men)
  • Religious Youth Groups
  • Junior Achievement
  • Youth Challenge Academy
  • YDC/Juvenille Justice
  • YMCA, YWCA and/or Family Y
  • Boys & Girls Clubs
  • Scouting (Boy and Girl Scouts)
tkg vs ten others
Parental Training vs. Social Conformity (5)

Prevention of Recurrent Criminal Acts (5)

Cost Effective / No Debt Program (4)

Create leaders & team-work for community (4)

Minimize Government Intervention (2)

Multi-Cultural Socialization/Diversity (2)

Cultural Heritage Honored and Taught (1)

Purposeful Economic Revitalization (0)

Community Based HRD/HRM (0)

Community Mentoring wins Allegiance (0)

TKG vs. Ten Others
market conditions risks
Market Conditions:Risks
  • Privatization
  • Inefficient Human Resource Utilization
  • Untapped Diversity
financials
Financials
  • Revenue/Profitability history
  • Financial outlook
the kwanzaa gallery marketing plan

The Kwanzaa GalleryMarketing Plan

May 26, 2007

Frank M. Johnson

agenda1
Agenda
  • Product/Service Vision
  • Positioning
  • Goals and Objectives
  • Business Tactics
  • Situation Analysis
  • Financials
  • Summary
  • Q&A
product service vision
Product/Service Vision
  • Phase 1 -The Rite of Passage Program
  • Phase 2- Multicultural Rite of Passage
  • Phase 3 -Regional Occupation Program
  • Phase 4 -Multicultural Community Ctr
  • Phase 5 - Interstate Expansion
product service vision as applicable to each phase
Product/Service Vision(as applicable to each Phase)
  • Exportable Training Package (intellectual Property)
  • Exportable Training Program (CD and Internet)
  • Static Multi-purpose Training Center
  • Interstate Training Centers
positioning
Positioning
  • Rite of Passage Program
    • Socialization Training
    • Regional Occupation Training Program
  • Reinstate Diverse Community Citizenship
  • Apprenticeship Program
  • Youth Development Program (Pre-Adult)
positioning1
Positioning
  • Supplement VOTECH Training
  • Reinforce Secondary Socialization by Community Involvement
  • Tagline
    • “The Dreamer Must Awaken….. and Then Go To Work”
goals and objectives2
Goals and Objectives
  • Extend Human Resource Development Program at Community Level
  • Community Human Resource Development Training
  • Supplement Public Education System
goals and objectives3
Goals and Objectives
  • Increase Number of Classes at Novice, Junior and Senior Level
  • Increase Number Cultural/Ethnic Groups Participating in ROP
  • Increase Number of Cross-Cultural / Multi-Cultural Groups Being Trained
goals and objectives4
Goals and Objectives
  • Increase Number of Enterprise Zone Cities Conducting Program(s)-National
  • Increase Number of Non-Enterprise Zone Cities Conducting Program(s) - Interstate Growth
business tactics
Business Tactics
  • Television Spots
    • Community “What would you do to improve youth development in Augusta”
    • Proverb “Train Up A Child In the Way They Should Go, and They Will Not Stray…”
    • Multicultural “What Potential Exists for Conflict and What Can Be Done to Prevent It”
business tactics1
Business Tactics
  • Sponsor NPO Media Profiles
    • BABC, BIG, NAACP etc….
  • Flyers - Community Action Mandate(s)
  • Create Human Resource Development Taskforce
situation analysis
Situation Analysis
  • 37% MSA Population between 18-24
  • 74% Without College Degrees
  • 44% Working in Service Industry
  • 37% Female Heads of Households
  • 24% Living Below Poverty Level with Children Under 18 years old
situation analysis1
Situation Analysis
  • History and Market trends
  • Domestic/international outlook
  • Implications of trends
  • What are the opportunities for your product/service?
  • Competition
  • Risks
financials1
Financials
  • Forecast
  • Revenues
  • Costs
  • Profit