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The Hispanic Market Weekly Difference. Insight. Impact. Integrity. Our mission. Our mission is to be the authority of all news related to Hispanic Marketing by educating and informing the Hispanic marketer, newcomer or seasoned professional on the power the U.S. Latino marketplace.

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the hispanic market weekly difference

The Hispanic Market Weekly Difference

Insight. Impact. Integrity

our mission
Our mission
  • Our mission is to be the authority of all news related to Hispanic Marketing by educating and informing the Hispanic marketer, newcomer or seasoned professional on the power the U.S. Latino marketplace.
  • Through HMW, they can stay ahead of the game and keep their finger on pulse of the latest trends and strategies to connect with Hispanics.

Your Trusted Source for everything in Hispanic Marketing since 1997

hmw a complete messaging environment
HMW – A complete messaging environment

Monday

Morning

Newsletter

Friday

Preview

Full-service Website

E-Blast

Phone & Tablet

Daily

Newsbrief

Your Trusted Source for everything in Hispanic Marketing since 1997

put your message in front of
Put your message in front of…

Service

Industries:

18%

  • 10,000+ Decision Makers
  • Premium readers: people who actually pay for our content
  • Absolutely identified: we know our subscribers not only by name, but also by company, city, category and title.

Corporate

34%

Ad

Agencies

26%

Media

22%

32% of our subscribers are C-suite executives ; 91% are principals, vice presidents, directors or managers: the people who make purchasing decisions.

Your Trusted Source for everything in Hispanic Marketing since 1997

who are also really engaged
… who are also really engaged!

"Three things I need first thing Monday morning: coffee, our corporate financial report, and HMW, the best recipe to start the week.“ Manny Machado, CEO, MGS Comm

“I enjoy reading the weekly newsletter every Monday. I think HMW is the best of all Hispanic marketing media out there.” Patty Marrero SVP, Client Partnership Development at Telemundo

Esther Novak, Founder & CEO of Vanguard:

“Four things:

1. The wide range of information that is available

2. Thoughtful reporting

3. The availability of just reading headlines

with the option to click into more specific

information if interested and time permits.

4. The analysis and wrap-ups offered after

events, like the upfronts”

“Timely Monday morning delivery… key to start my week” Isabella Sanchez, Zubi Advertising

Your Trusted Source for everything in Hispanic Marketing since 1997

what our readers say about us 1
What our readers say about us(1)
  • Eight out of 10 respondents affirmed that HMW provides “the valuable content they need”.
  • What they like best of HMW?
    • Heritage  which puts events and analysis into perspective
    • Longevity in the marketplace
    • Journalistic perspective
  • Eight of 10 respondents indicated that they received critical industry information from HMW on a timely basis.

(1) Internal readership survey 2011

Your Trusted Source for everything in Hispanic Marketing since 1997

our readers lifestyle
Our readers’ lifestyle
  • Because our readers are leaders and “C Suite” executives in a highly competitive industry…
    • They entertain more in expensive restaurants
    • Travel more than most
    • Stay in hotels more nights than most
    • Rent cars in their destinations
    • Dress better
    • Replace their computers more often
    • …and love their gadgets
  • In short, the kind of person who is one of your heaviest users

Your Trusted Source for everything in Hispanic Marketing since 1997

advertising in hispanic market weekly
Advertising in Hispanic market weekly

Your Trusted Source for everything in Hispanic Marketing since 1997

slide9

Join great companies!

Whether seeking to influence industry leaders and decision-makers, increase interest in their events our easing the way for their reps… our advertising partners have found that HMW is the best platform.

Join us!

Your Trusted Source for everything in Hispanic Marketing since 1997

editorial calendar
Editorial Calendar

October 21 - The Digital Connection: Online + Social + Mobile

Latinos over-index on all internet use and they are the most engaged group in a variety of online activities. Online, mobile and social media are commanding increased attention from agencies, clients, media companies and especially Hispanic consumers. What are advertisers doing to reach Latinos at every digital touchpoint available? How are media companies integrating digital technology without affecting traditional outlets?

October 28 - Pharmaceutical Industry

Pharmaceutical companies have long marketed their over-the-counter products to Hispanics. But where are the prescription drugs? While many pharmaceutical giants have been targeting non-Latino consumers for nearly a decade, outreach aimed at Hispanics remains minimal or even non-existent… is the long anticipated “significant growth” on the horizon?

November 11 - Marketing to Kids, Teens and Tweens

Hispanics account for 23 percent of children under the age of 18 in the U.S. and the number of Latino births surpassed the number of immigrants arriving stateside. From hip fashion to hip-hop, Hispanic teens are reshaping the entire nation when it comes to fads and trends. We review what clients, agencies and media are doing to target this growing audience.

November 25 - Newspapers + Magazines

How are Spanish language publications doing in today's economy? While newspapers continue to struggle, some Spanish-language properties are finding growth opportunities. How are Latino-focused finding success; why do some fail? How are bilingual or English-language magazines targeting Latinos doing in terms of ads and circulation?

December 2 - Arriba/Abajo Recap

We review the top executive moves throughout the industry. A resource our readers keep going back to throughout the year.

December 16 -Year-In-Review

A look back at the top stories and trends that made news during 2013. How has the market grown and have marketers evolved in their outreach to Hispanics? While some clients increased their Latino dollars others held back… and some haven’t even started targeting U.S. Latinos.

Your Trusted Source for everything in Hispanic Marketing since 1997

website our core communication platform
Website – our core communication platform

Our website is where our readers look for the latest news, analysis, interviews, research and other tools

Your Trusted Source for everything in Hispanic Marketing since 1997

slide12

Online Schedule Optimization (OSO): Hispanic Market Weekly’s new resource to let your company reach, leverage and engage our exclusive readership

Step 1 – We run your advertising on an ROS basis in our site for four weeks and performance is evaluated by CTR or other metrics.

Step 2 – On the second cycle, the top- performing 1/3 of the units are then moved to the top-performing cells, the bottom 1/3 of the units are discarded and your new creative is then run on our site, to be evaluated again.

  • This is done personally by our HMW staff
  • Reports are issued after the end of each period so you are always kept in the loop
  • We will provide an analysis of the creative units that performed the best for you
website
Website

We offer a complete selection of IAB-compliant display units to fit your communication needs.

Our marketing staff will be happy to assist you in developing customized plans to achieve your goals

Your Trusted Source for everything in Hispanic Marketing since 1997

newsletter pdf
Newsletter PDF

Our flagship publication, sent every Monday morning before 9:00 am containing all the news, analysis, research and other information which will impact our reader’s work week

Your Trusted Source for everything in Hispanic Marketing since 1997

newsletter email
Newsletter email

The indispensable Hispanic Marketing business tool. Sent every Monday morning before 9:00 am containing all the news, analysis, research and other information which will impact our reader’s work week

Your Trusted Source for everything in Hispanic Marketing since 1997

daily newsbrief
Daily Newsbrief

Every afternoon, our News Briefs delivers a recap of what made news in the industry throughout the day.

When major news happens, our exclusive Breaking News alerts brings our readers the freshest information.

Ratings of the most popular shows on Hispanic broadcast and cable networks are featured every Wednesday in our News Briefs.

Your Trusted Source for everything in Hispanic Marketing since 1997

e blast
E-Blast

If something big happens, our readers want to know and our e-blast delivers the breaking news as they happen

Because we don’t bombard our readers with tons of eblasts, ours are opened and read with the utmost attention

Rates may vary upon frequency. One time rate $1,500

Your Trusted Source for everything in Hispanic Marketing since 1997

mobile
Mobile

Naturally, we offer advertising in our mobile-optimized site. Perfect for reaching our readers on-the-go and in their tablets

Rates available upon request

Your Trusted Source for everything in Hispanic Marketing since 1997

webinars
Webinars

Need a more detailed sell? Want to spend some quality time with our audience? A webinar might be the ticket.

At HMW we will arrange for a turn-key webinar with our readers. Just bring your information and we’ll take care of the rest.

Rates available upon request

Your Trusted Source for everything in Hispanic Marketing since 1997

talent mart
Talent Mart
  • For only $250, Talent Mart offers you:
  • A 30-day job posting in our website
  • 30 days inclusion in Thursday’s TM e-mail
  • 30 days inclusion in the daily news briefs emails

Your Trusted Source for everything in Hispanic Marketing since 1997

contact information
Contact Information
  • Arturo Villar, Publisher
    • avillar@hispanicmarketweekly.com

Your Trusted Source for everything in Hispanic Marketing since 1997

technical specs
Technical specs

Your Trusted Source for everything in Hispanic Marketing since 1997

slide23

Newsletter

Website

Format

Artwork should be in full color (RGB) and submitted in one of the following formats at a resolution no lower than 300 dpi: TIFF or JPEG.

Deadline

All materials are due no later than 6pm EST on the Thursday prior to the Monday issue.

Submitting Artwork

Artwork should be delivered via email to Zelena Rivera at zrivera@hispanicmarketweekly.com. Please use a compression utility (such as WinZip or Stuffit) to compress the file.

Artwork format should be in full color (RGB) and submitted by e-mail in JPEG, GIF, PNG format at a resolution no lower than 300 dpi.

Submit artwork via email to Helene Coutinho at hcoutinho@hispanic marketweekly.com. Please use a compression utility (such as WinZip, WinRAR or Stuffit) to compress the file.

Banners can be animated only for the website. Email banners must be a static picture.

Your Trusted Source for everything in Hispanic Marketing since 1997

slide24

Mobile

Advertising Opportunity

Banner Size: 280 x 60

Your Trusted Source for everything in Hispanic Marketing since 1997