Sustainability and Competitive Advantage. Does ethical leadership provide a competitive advantage?. Start off with Debate. Are sub-prime mortgages ethical? Are sub prime mortgages a sustainable business model?. Problem.
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Does ethical leadership provide a competitive advantage?
Are sub-prime mortgages ethical?
Are sub prime mortgages a sustainable business model?
Provides something other than pricing to gain a market place advantage.
So, Examples. Patents, technology, employees/culture, brand image, flexibility (just in time).
What is the purpose of business?
To be a good community citizen that provides a product or service? Do positive things.
To be a fair price provider of a product or service. Don’t break laws.
#1. Job choice. Some of you care don’t care about this. But why is it in your self interest to work in an organization that emphasizes ethical treatment of customers, employees.
How do you discern? What are you told about the company. Are they honest to you?