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Paul Evans Director of Business Excellence Liverpool John Moores University. W o W ® – Equipping students for the world of work. LJMU – Who are we?. 10 th Largest University in the UK. 20,000 undergraduate students 4,000 postgraduate students. 5 Faculties, 3 main sites and over

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w o w equipping students for the world of work
Paul Evans

Director of Business Excellence

Liverpool John Moores University

WoW® – Equipping students for the world of work
ljmu who are we
LJMU – Who are we?

10th Largest University in the UK

20,000 undergraduate students

4,000 postgraduate students

5 Faculties, 3 main sites and over

40 buildings

6,000 Graduating Students

Annually

45% of students coming from

the Greater Merseyside area

what is wow
What is WoW®
  • A unique selling proposition in a highly diverse and competitive Higher Education market
  • WoW® = World of Work Skills
  • A partnership with more than 200 graduate employers
  • Cited by UK Government as best practice
why wow
Why WoW®?
  • Diverse Higher Education Market
  • LJMU needed a differentiator
  • Traditional market getting smaller, needed to attract more students from outside the immediate region.
  • Brilliant minds – no work or life skills
  • Graduate Skills not aligned to the workplace
developing the concept
Developing the Concept
  • Developed in partnership with employers
  • Eight graduate skills identified:
    • Analysing and solving problems
    • Team working and interpersonal skills
    • Verbal communication
    • Written communication
    • Personal planning and organising
    • Initiative
    • Numerical reasoning
    • Information literacy and IT
  • Now embedded in all 350 academic programmes (Courses)
developing the concept1
Developing the Concept
  • Higher-level ‘world of work’ skills identified under the themes:
    • Self Awareness
    • Organisational Awareness
    • Ability to Make Things Happen
  • Students encouraged to develop these and give themselves an edge in the demanding graduate marketplace.
getting graduates ready for work
Getting graduates “ready for work”

Projects with work-based contracts

Work Placements

Work-based

Simulations

Employer-based

Case Studies

Internships

Off-campus work related

learning

wow stages
WoW® Stages

Bronze: successful self-awareness statement required

Silver: successful self-awareness and organisational awareness statement required

Gold: successful self-awareness, organisational awareness statement and Making Things Happen Statement required

final certification
Final Certification

Brings Bronze, Sliver and Gold Stages together through…..

Facilitated support of Graduate Development Centre leading to…..

These skills being evidenced via a persona WoW Skills Statement and…..

A 1:1 interview with a real employer

the results
The Results
  • LJMU has increased applications from outside of the region
  • Average starting salary of LJMU Graduates in higher than national average
  • 20% of students cite WoW as main reason for selecting LJMU
  • Those completing certification level are being employed directly by the LJMU partner
  • Concept being adopted under licence from LJMU in Malaysia & Thailand
the future
The Future
  • We were first – others now following
  • Need to keep ahead of the game
  • From 2012 intake – WoW Bronze level will be compulsory
  • Biggest Challenge – Keeping it sustainable at higher levels of demand
w o w equipping students for the world of work1
Paul Evans

Director of Business Excellence

Liverpool John Moores University

WoW® – Equipping students for the world of work