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Marketing-mix elemei. A marketing-mix a v?ll-i marketingeszk?z?k piaci helyzetekben alkalmazott kombin?ci?ja.Legelterjedtebb a ?4P\" csoportos?t?s:-Term?kpolitika /product/-?rpolitika /price/-?rt?kes?t?spolitika /place-distribution/-Rekl?m ?s kommunik?ci?s eszk. /promotion/. Marketing

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