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Effective Media Engagement: Strategies for Communicating About Disabilities

This presentation, led by Gary Beaumont from the University of Illinois and Sara Brewster from Easter Seals, alongside Deborah Danuser from the National AgrAbility Project, focuses on effective communication with the media regarding disabilities. Topics include understanding what constitutes news, writing techniques, tactics for handling media inquiries, conducting mock interviews, funding equipment, crafting feature stories, and addressing injury-related questions. Participants will gain valuable insights to enhance their media interaction skills and effectively share their stories.

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Effective Media Engagement: Strategies for Communicating About Disabilities

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  1. Working Effectivelywith the Media – Part 2 Gary Beaumont, University of Illinois Sara Brewster, Easter Seals Inc. Deborah Danuser, National AgrAbility Project

  2. Part 1 Review • Writing About Disabilities • What Is News? • Tools & Tactics

  3. When a reporter calls…

  4. Mock Interviews • Equipment Funding • Feature Story • Technology • Injury

  5. Questions

  6. Idea Sharing

  7. Contact Information • Gary Beaumont • 217-333-9440 • Sara Brewster • 800-221-6827 • sbrewster@easterseals.com • Deborah Danuser • 800-914-4424 • ddanuser@easterseals.com

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