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Unlocking the Cool Factor: Secrets of AAUW Membership Engagement

Join Christy Jones, CAE, AAUW Membership Director, for an engaging breakfast session on the importance of membership and retention strategies. Learn why people join organizations, what inspires them to stay, and how to enhance the cool factor of AAUW to attract new members. Discover valuable resources and tools for membership success, including the Chapter Leaders Playground and AAUW's online resources. Don't miss out on this opportunity to boost engagement and momentum for the future of your branch!

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Unlocking the Cool Factor: Secrets of AAUW Membership Engagement

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Presentation Transcript

  1. Membership Matters Breakfast with Christy Jones, CAE AAUW Membership Director

  2. Overview • How Cool is AAUW? • Why do people join? • Why do they stay? • Share the Cool Factor, They Will Come! • Resources

  3. How Cool Is AAUW? • Legacy • Today • Momentum for the Future

  4. Why Do People Join Organizations? • What inspires you? • When you are considering becoming a member of a community organization, what do you look for? • Why did you join AAUW?

  5. Why Do People Join Organizations • Common Threads • People join because they are asked! • The organization is providing current and relevant information about something the individual is passionate about. • Members join organizations they believe can solve a problem for them • Social Interaction/Networking

  6. Whose job is Membership?

  7. Whose job is Membership? EVERYONE

  8. Whose job is Membership? • How to do you get people Involved in recruiting? • How do you engage your guests at events?

  9. Why do people stay? How do you engage members in your branch?

  10. Why do people stay? • How do your orient your current members? • How do your educate your members? • How do you involve members?

  11. Share the Cool Factor, They Will Come • It’s My Vote, I Will Be Heard • Cocktails & Convo’s • What does your branch do that others would find an exciting and dynamic experience?

  12. Resources • Chapter Leaders Playground • Member Center on the AAUW website • Membership Matters, MVP Newsletter • AAUW Membership Online Resources & Tools Webinar • Annual Starter Kit

  13. Resources • Site Resources • http://site-resources.aauw.org/ • Social Media • Facebook • Twitter • AAUW’s YouTube Channel is: http://www.youtube.com/user/AAUWinfo/featured

  14. Thank you • Questions? Call Connect2AAUW Monday – Friday 10am -5pm ET at 800/326-2289 (AAUW) or e-mail staff at connect@aauw.org

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