« Animal Watch» Media Strategy. Challenges. Awareness Pet-Shops Shelters Education of masses. Idea. « What if you were one of them ? » . Insight & Strategy. Social media is building its hypes on negativity. How to use this? « reverse psychology ». After 4th of October.
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« What if you were one of them ? »
Social media is building its hypes on negativity.
How to use this?
« reverse psychology »
Mid September-4th of October
Boost awareness through generating conversations and engagement by using reverse psychology.
Create an emotional bond
«Sokaga At» (Kick «IT» Out) Facebook app or only status updates and Tweets.
«..... sokağa atıyorum çünkü ....» («I kick somebody out; because .....»)
Unfriending Facebook friends to make them feel «worthless»
How will be the sentences like?
Letting people to feel «unworthy» in terms of the idea of
« what if you were one of them»
Awareness boost for the 2nd phase