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« Animal Watch» Media Strategy - PowerPoint PPT Presentation


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« Animal Watch» Media Strategy. Challenges. Awareness Pet-Shops Shelters Education of masses. Idea. « What if you were one of them ? » . Insight & Strategy. Social media is building its hypes on negativity. How to use this? « reverse psychology ». After 4th of October.

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Presentation Transcript
slide2

Challenges

  • Awareness
  • Pet-Shops
  • Shelters
  • Education of masses
slide3

Idea

« What if you were one of them ? »

slide4

Insight & Strategy

Social media is building its hypes on negativity.

How to use this?

« reverse psychology »

slide5

After 4th of October

Mid September-4th of October

Boost awareness through generating conversations and engagement by using reverse psychology.

Create an emotional bond

slide6

Mid September-4th of October

«Sokaga At» (Kick «IT» Out) Facebook app or only status updates and Tweets.

«..... sokağa atıyorum çünkü ....» («I kick somebody out; because .....»)

Unfriending Facebook friends to make them feel «worthless»

  • Çocuğumu sokağa attım çünkü beni artık eğlendirmiyordu.
  • Ev arkadaşımı sokağa attım çünkü yemeğini yerken sağa sola döküyordu.
  • Annemi sokağa attım çünkü horluyordu.

How will be the sentences like?

slide7

After 4th of October

  • «What if you were one of them, would you give a 2nd chance to humanbeing?»
  • Re-friend the poeple they unfriended.
  • Sharing photos on social media via using «#2ndchance» and drawing attention
slide8

Conclusion

Letting people to feel «unworthy» in terms of the idea of

« what if you were one of them»

Awareness boost for the 2nd phase

  • Photos with «#2nd chance» on social media
  • Directing to the shelters for adopting pets
  • Think twice before kicking them out!