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MARKETING BASICS. Presented by Dr. Memo Diriker to the ORLD 618 Ph.D. Class at the University of Maryland—Eastern Shore July 15, 2006. MARKETING. The Marketing Mix. Product. Product Life Cycle New Product Development Adoption and Diffusion The Product Portfolio. Price. Core Price

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marketing basics

MARKETING BASICS

Presented by

Dr. Memo Diriker

to the

ORLD 618 Ph.D. Class

at the

University of Maryland—Eastern Shore

July 15, 2006

product
Product
  • Product Life Cycle
  • New Product Development
  • Adoption and Diffusion
  • The Product Portfolio
price
Price
  • Core Price
  • Transaction Support
promotion
Promotion
  • Mass Selling
  • Personal Selling
  • Sales Promotion
place
Place
  • Move Element
  • Store Element
  • Transaction Point
  • Order Processing
4 2 ps
4 + 2 Ps
  • Political Power
  • Public Awareness