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MARKETING STRATEGIES FOR NATURAL DYED TEXTILES AND FIBER CRAFTS IN INDIA The Kamala shop model

MARKETING STRATEGIES FOR NATURAL DYED TEXTILES AND FIBER CRAFTS IN INDIA The Kamala shop model. Manjari Nirula. Launched in 2005 in Delhi. Marketing natural fibers at Kamala. Examples of designed natural fiber products. Natural Dye Textile Producers. Ajrak Shibori Bandhini Shawl weaving.

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MARKETING STRATEGIES FOR NATURAL DYED TEXTILES AND FIBER CRAFTS IN INDIA The Kamala shop model

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  1. MARKETING STRATEGIES FOR NATURAL DYED TEXTILES AND FIBER CRAFTS IN INDIA The Kamala shop model ManjariNirula

  2. Launched in 2005 in Delhi

  3. Marketing natural fibers at Kamala

  4. Examples of designed natural fiber products

  5. Natural Dye Textile Producers • Ajrak • Shibori • Bandhini • Shawl weaving

  6. Ajrak By Dr. Abdul RazakKhatri

  7. Examples of Ajrak

  8. Steps in Ajrak Printing

  9. Steps in Ajrak Printing

  10. Steps in Ajrak Printing

  11. Marketing of Ajrak

  12. Dr. Abdul RazakKhatri

  13. Shibori By Mura Collective

  14. Shibori

  15. Bandhini By Abdul JabarKhatri

  16. Bandhini

  17. Abdul JabbarKhatri

  18. Shawl Weaving By ShyamjiVishramjiVankar

  19. ShyamjiVishramjiVankar

  20. Natural Fibers

  21. Natural Fibers

  22. Natural Fibers

  23. Regions of Production • Sisal – Maharashtra • Screw pine – Kerala • Palm leaf – Tamil Nadu and Kerala • Banana – Southern Indian states • Korai grass – Tamil Nadu and Kerala • Pineapple leaf fiber– Meghalaya • Shitalpati – Assam, Meghalaya • Bamboo – largely North‐Eastern India • Sikki and Munj grass – Bihar

  24. Marketing of Natural Fibers

  25. Marketing of Natural Fibers

  26. Thank you

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