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Digital Connections: The Power of Social Networking

Explore the impact and importance of social networking in today's interconnected world. Learn why businesses must embrace this trend and engage with customers on popular platforms like Facebook and LinkedIn.

lynn-vang
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Digital Connections: The Power of Social Networking

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  1. Social NetworkingTwo Worlds: One Industry

  2. WHAT IS SOCIAL Networking

  3. Social networking focuses on building online communitiesof people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web basedand provide a variety of ways for users to interact, such as e-mailand instant messagingservices. http://www.wikipedia.org

  4. # 1 Trend: The Evolution of Online Communities & Networks • Online communities are almost parallel universes existing next to reality. And for most Baby Boomers that’s exactly what it is, a virtual world. • Yet for many of those coming behind, this online world is almost as real as life itself. For them it’s a place where they can meet people, discuss topics, learn and even do business.

  5. Web 2.0 – It’s here and getting bigger • The utilization of technology to create a community and share experience through blogging, podcasting, instant messaging, online communities, and video. • Social networking sites have emerged to become the key component of Web activity for many Internet users.

  6. Simply put: “Social Networking is people having conversations online.”

  7. (. . . just to name a few)

  8. WHY SHOULD I CARE?

  9. Reason #1 YOUR CUSTOMERS ARE HERE.

  10. IT’S NO FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.

  11. Reason #2 SOCIAL NETWORKING “IS ONLY GOING TO BECOME MORE PERVASIVE AND AS SUCH, BECOME A CRITICAL FACTOR IN THE SUCCESS OR FAILURE OF ANY BUSINESS.” BRIAN SOLIS, SOCIAL MEDIA MANIFESTO, AUGUST 21, 2007

  12. Reason #3 WHETHER YOU WANT TO ADMIT IT OR NOT, THIS IS THE FUTURE OF YOUR BUSINESS AND YOUR FUTURE CUSTOMERS.

  13. Really Simple Syndication example: CB Resource Center company news/office news tabs

  14. Social networking sites • create online profiles • share photos, video, and audio, links • send private message and instant message • learn more about people and organizations • join groups and gain fans

  15. Blogs • A blog is a website with regular entries of commentary or news • Blogs serve to establish your business as transparent, relevant, active, and expert

  16. Microblogging • Microblogs are blogs limited to a sentence or two (about 140 characters) • People use microblogging to follow their friends • Companies use it to market their product or services by giving them a voice/identity.

  17. LinkedIn has over 35 million members in over 200 countries and territories around the world. • A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S. • Executives from all Fortune 500 companies are LinkedIn members.

  18. Facebook gives people the power to share and makes the world more open and connected. • Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. • 1/3 of the users are now 35-54 years old.

  19. Trulia Voices Real Estate Community • Trulia Voices is a real estate community where you can get advice and share your knowledge with locals, agents, brokers and experts.

  20. More proof? They spend more than 16 hours a week online 96% of them have joined a social network They have an average of 53 friends AND. . .they care about what their friends think

  21. So What? • As Gen Y grows older and matures in business so will they make the switch from online world of games and social networking to the online world of business. • New opportunities will be created that Boomers don’t even see. • New opportunities, tools and methods will be overlaid onto existing business systems and the business world – and the RE industry – will be forever changed.

  22. MORe Consumer Blog— • Recommended by the PR Task Force and approved by BOD • Goal # 1– Be a trusted local resource for the consumer on homeownership issues and local private property rights which strengthens the value of the REALTOR in the consumer’s mind – Contributors will be MORe Leadership and Staff. • Goal # 2 – Provide additional resource for our members to use themselves as well as with their clients.

  23. HOW DO I GET STARTED

  24. EASY. JUST GET ONLINE!

  25. Where does Your future lye?

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