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NCAA Archive: Then & Now. Presented by: Nate Flannery - Director of Championships and Alliances, Digital and Social Media, NCAA Bret Wilhoite – VP of Sports Operations, T3Media July 25, 2013. State of the NCAA Archive - 2005. Over 33,000 assets that were: Wide variety of physical formats:

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ncaa archive then now

NCAA Archive: Then & Now

Presented by:

Nate Flannery - Director of Championships and Alliances, Digital and Social Media, NCAA

Bret Wilhoite – VP of Sports Operations, T3Media

July 25, 2013

state of the ncaa archive 2005

State of the NCAA Archive - 2005

  • Over 33,000 assets that were:
    • Wide variety of physical formats:
      • Film
      • 1 inch
      • 3 / 4
      • VHS
      • Beta SP
      • Digibeta
      • HD Cam
    • Single physical copy of most assets
    • Older assets were poorly labeled
    • Climate controlled for an office, not video storage
  • Access limited the speed of dubbing and a UPS shipment
cost of developing a digital archive was prohibitive

Cost of Developing a Digital Archive was Prohibitive

  • NCAA received a quote for $2MM annually for digitization and storage
  • Still need internal staffing to support access for schools, broadcasters and internal departments
  • Further development of R&D capabilities were needed to effectively utilize digital archive
  • While critical, the digital archive couldn’t be only about preservation
digitization licensing

Digitization & Licensing

  • In 2005, T3Media, then known as Thought Equity, digitized the archive and developed the archive’s rights value
    • Significantly reduced the $2MM fee for the NCAA
    • Provided upside from licensing royalties
    • Web access to search, preview and delivery for key stakeholders
    • No additional R&D expense for the NCAA
digitizing was initially a brute force exercise

Digitizing Was Initially A Brute Force Exercise

  • Multiple digitization stations with full-time staffing
    • Initially Grass Valley machines, but quickly moved to Mac with Final Cut based methodology
    • Encoded assets at an acceptable broadcast format depending on the type of originating physical media, majority of assets at DV50 or higher
      • Film shipped to LA, cleaned and scanned in HD, subsequently stored in a facility rated for 500 years
    • Confirmation of asset metadata at a baseline of 15 facets for search/retrieval: game, schools, round, date, footage type, sport, gender, etc.
  • Transferred onto external hard drives & shipped to T3Media
  • Ingested into T3Media’s platform
    • Duplicate digital copy created and stored at a separate location
  • Access via web based search, preview & delivery for NCAA stakeholders
access drives demand

Access Drives Demand

  • Digital archive and the corresponding web based access
    • Increased licensing of archive significantly, providing the NCAA with additional revenue
    • Allowed for faster development of additional content uses (i.e., DVD Store, online officiating review, Vault, etc.)
    • Increased needs of the schools
  • NCAA’s needs for content increased to the extent that Internet bandwidth became a constraint
returning the archive

Returning the Archive

  • To overcome the new found constraints inherent with a digital, web based archive T3Media delivered a copy archive back to the NCAA through LTO and LTFS while leveraging the web based access for search and preview
  • LTFS/LTO enables the NCAA to access master-quality copies of assets in Indianapolis
    • Interoperability: LTFS allows disparate IT departments to collaborate on large scale tape storage infrastructures.
    • Accessibility: Media companies get the dual benefits of a cloud-based, DR, offsite storage solution with local access to support production and other time-sensitive use cases
    • Speed: No need to copy “off” one tape and onto another due to cross-enterprise file system complexity and incompatibility
    • Cost Savings & Efficiency: the LTFS open standards provide cost savings and operational efficiency as compared to licensing and managing proprietary archive software
  • Rather than having a warehouse of tapes, the NCAA has a bookcase with its digital archive