BIG MESSAGE #1:

1. Tom Peters SeminarM3Rollercoaster Days:Learning to … Rock & Roll!Raymond JamesLas Vegas/03.29.2001

2. Everything has changed: E.g.: Profits & cash flow matter in valuing a stock! The I’net & B’tech revolutions haven’t nullified the business cycle. “Everyman” is not panicking.Nothing has changed: E.g.: 25 years of whitewater ahead!! There is a New Economy. The Internet will change EVERYTHING. There are many revolutions to come … hence many unforeseen winners & many unforeseen losers. Where’s the bottom: NOBODY HAS A CLUE. Duke has a good basketball team. Don’t short Krispy Kreme!

3. “There will be more confusion in the the business world in the next decadethan in any decade in history. And the current pace of change will only accelerate.”Steve Case

4. <1000A.D.: paradigm shift: 1000s of years1000: 100 years for paradigm shift1800s: > prior 900 years1900s: 1st 20 years > 1800s2000: 10 years for paradigm shift21st century: 1000X tech change than 20th century (“the ‘Singularity,’ a merger between humans and computers that is so rapid and profound it represents a rupture in the fabric of human history”)Ray Kurzweil, talk april2001

5. BIG MESSAGE #1:

6. Confusion reigns. Acknowledge it. THRIVE ON IT.

7. StructurePart I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

8. Forces @ Work IThe Destruction Imperative!

9. Forget>“Learn”“The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.”Dee Hock

10. The [New] Ge WayDYB.com

11. The Gales of Creative Destruction+29M = -44M + 73M+4M = +4M - 0M

12. Brand InsideBrand You: Distinct … or Extinct

13. White Collar Revolution!

14. 2010 “Demographics”:By 2010, full-time workers will be in the minoritySource: MIT study (28August2000)

15. “If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed, and that increasingly means you won’t get paid much either.”Michael Goldhaber, Wired

16. Minimum New Work SurvivalSkillsKit2000MasteryRolodex Obsession (vert. to horiz. “loyalty”)Finishing SkillsEntrepreneurial InstinctCEO/Leader/BusinesspersonMistress of ImprovSense of HumorIntense Appetite for TechnologyGroveling Before the YoungEmbracing “Marketing”Passion for Renewal

17. BIG MESSAGE #2:

18. Different or Dead!

19. Brand InsideBrand Talent: The Great War for Talent

20. “We have transitioned from an asset-based strategy to a talent-based strategy.”Jeff Skilling, COO, Enron

21. From “1, 2 or you’re out” [JW] to …“BestTalent in each industry segment to build best proprietary intangibles”[EM]Source: Ed Michaels, War for Talent (05.17.00)

22. MantraM3Talent = Brand

23. “AS LEADERS, WOMEN RULE:New Studies find that female managers outshine their male counterparts in almost every measure”Title, Special Report, Business Week, 11.20.00

24. Women and new-economy management …

25. The New Economy …Shout goodbye to “command and control”!Shout goodbye to hierarchy!Shout goodbye to “knowing one’s place”!

26. Women’s Stuff =New Economy MatchImprov skillsRelationship-centricLess “rank consciousness”Self determinedTrust sensitive IntuitiveNatural “empowerment freaks” [less threatened by strong people]Intrinsic [motivation] > Extrinsic

27. “TAKE THIS QUICK QUIZ: Who manages more things at once? Who puts more effort into their appearance? Who usually takes care of the details? Who finds it easier to meet new people? Who asks more questions in a conversation? Who is a better listener? Who has more interest in communication skills? Who is more inclined to get involved? Who encourages harmony and agreement? Who has better intuition? Who works with a longer ‘to do’ list? Who enjoys a recap to the day’s events? Who is better at keeping in touch with others?”Source: Selling Is a Woman’s Game: 15 Powerful Reasons Why Women Can Outsell Men, Nicki Joy & Susan Kane-Benson

28. “Investors are looking more and more for a relationship with their financial advisers. They want someone they can trust, someone who listens. In my experience, in general, women may be better at these relationship-building skills than are men.”Hardwick Simmons, CEO, Prudential Securities

29. “Boys are trained in a way that will make them irrelevant.”Phil Slater

30. Okay, you think I’ve gone tooooo far. How about this:DO ANY OF YOU SUFFER FROM TOOMUCH TALENT?

31. BIG MESSAGE #3:

32. Best talent wins! [Women = Best Talent?]

33. Brand InsideReprise

34. Pine-paneled Office Address: 1 Big Man Plaza Secretary Suit Formal Rank conscious Pretense (“Failures are for fools.”) I love “Yes men” Self-contained Seat 9B, UA233 Address: Anne@Corp.com Typing: 60 WPM Casual M-F Approachable We are a HOT Team Screwing up is as normal as breathing I love Misfits! I love partners N.W.O.:WasIsIs

35. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

36. Forces @ Work IIThe Commodity Trap

37. Quality Not Enough!“While everything may be better, it is also increasingly the same.”Paul Goldberger on retail, “The Sameness of Things,” The New York Times

38. What’s Special?“Customers will try ‘low cost providers’ because the Majors have not given them any clear reason not to.”Leading Insurance Industry Analyst (10-98)

39. “The ‘surplus society’ has a surplus of similar companies, employing similarpeople, with similar educational backgrounds, working in similar jobs, coming up with similarideas, producing similar things, with similarprices and similarquality.”Kjell Nordstrom and Jonas Ridderstrale,Funky Business

40. BIG MESSAGE #4:

41. One more Time: Different or Dead!

42. Brand OutsideStrategy 1:Use E-Commerce toRe-inventEverything!

43. Tomorrow Today: Cisco!90% of $20B (=$50M/day)75% mfg. outsourced; 50% of orders routed to supplier who ships directGross margin:65%; Net margin: 28%Annual savings in service and support from customer self-management: $550M

44. Tomorrow Today: Cisco!90% of $20B; save $550MC.Sat e >> C.Sat HCustomer Engineer Chat Rooms/CollaborativeDesign ($1B “free” consulting) (45,000 customer problems a week solved via customer collaboration)

45. Welcome toD.I.Y. Nation!“Changes in business processes will emphasize self service. Your costs as a business go down and perceived service goes up because customers are conducting it themselves.” Ray Lane, Oracle

46. Anne Busquet/ American ExpressNot: “Age of the Internet”Is: “Age of Customer Control”

47. “Ebusiness is about rebuilding the organization from the ground up. Most companies today are not built to exploit the Internet. Their business processes, their approvals, their hierarchies, the number of people they employ … all of that is wrong for running an ebusiness.”Ray Lane, Kleiner Perkins

48. “There is no use trying,” said Alice. “One can’t believe impossible things.” “I daresay you haven’t had much practice,” said the Queen. “When I was your age, I always did it for half an hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast.”Lewis Carroll

49. I’net …… allows you to dream dreams you could never have imagined before!

50. BIG MESSAGE #5: