Factors Influencing the Early Adoption of e-HTPX
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Factors Influencing the Early Adoption of e-HTPX Within Structural Based Drug Design. Strategy. Methodology. Literature. Adoption of e-HTPX. Outcomes. Literature. Awareness. Interest. Evaluation. Trial. Adoption. Literature. The Purchasing Process. Literature.

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Presentation Transcript

Factors Influencing the Early Adoption of e-HTPX

Within Structural Based Drug Design


Strategy

Methodology

Literature

Adoption of e-HTPX

Outcomes



The purchasing process

Awareness

Interest

Evaluation

Trial

Adoption

Literature

The Purchasing Process




Literature

Everett Rogers (1995)


Literature

Technology Acceptance

Model (Davis 1989)


Strategy

In the absence of massive marketing

budget e-HTPX project is looking to align

features with user requirements


Methodology

Identify and interview target market

Cognitive mapping of Interviews

Feedback into development process

User Feedback on prototype



Methodology

Identify and interview target market

Cognitive mapping of interviews

Feedback into development process

User feedback on prototype



Outcome

Barrier

Driver


Acknowledgements

Funding : BBSRC, DTI.

People : Colin Nave, Robert Allan, Kim Hendrick, Martyn Winn, Dave Stuart Greame Winter, Dave Meredith, Ronan Keegan, Paul Young, Oleg Dolomanov, Ian Berry, John Diprose, Lodovic Launer, Kevin Cowtan.

Acknowledgements


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