Programa VER VER / Vivendo a Estrada Real (Living the Estrada Real) Barão de Cocais - Santa Bárbara - Catas Altas - Caeté
Target: The main goal is to empower the Estrada Real brand as an important destination in Brasil and consolidate its credibility, making the experiments / experiences in the cities of Barão de Cocais, Caeté, Catas Altas and Santa Barbara to be valued by local communities and visitors. Programa VER - Vivendo a Estrada Real
R0 - Articulated and Eficient Management. (working group: SESI, IER, FECOMERCIO, SESC, SENAC, SETUR E SEBRAE) R1 – Regional and Local Government reinforcement. R2 – Creating an “Estrada Real” Touristic Identity for the local communities. (To mobilize the community about the origins of the Estrada Real, its historical importance and create a parallel with the current mining activity in the region) R3 – Touristic Offer (Adapt, organize and expand business opportunities) R4 – Expand Infrastructure. (interpretive signs, access, and revitalization of milestones / road signs) Programa VER - Vivendo a Estrada Real
Programa Vivendo a Estrada Real - VER • Actions - SESI and IER: • Touristic Package: Entre Serras e Trilhas • Miramundos Expedition • Consultancy to mobilize local communities to recognise and preserve the Estrada Real heritage • Ecological Hikings • XTerra at Santa Bárbara • Events: Cycling and off road
Programa Vivendo a Estrada Real - VER • Actions - SESI and IER : • Field Visit to Family Agriculture- Benchmarking. • Promotion and marketing: FAMTOUR, PRESTRIP and creating touristic packages and marketing support - ABAV and BRAZTOA . • Consultancy for mapping and empowering cultural and traditional events. • Indicative and interpretive signposts project. • Revitalization of the indicative marks of the Estrada Real.
Roteiro 1 Waterfall and Archeological Site at Cocais (Pedra Pintada)
Roteiro 2 Visit to Catas Altas
Programa Vivendo a Estrada Real - VER • SETUR: • Mobilizing actions, reinforcement of the local governments, • touristic offer and signpost mapping. • ACO – Associação do Circuito do Ouro: • Tourism and Touristic Projects Management Courses. • SEBRAE • Recognizing the local leadership - Programa Líder. • SESC • Community oriented events. • SENAC • Courses: Waiter; Kitchen Helper; Receptionist; Chambermaid; Guide.