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Programa VER. VER / Vivendo a Estrada Real (Living the Estrada Real) Barão de Cocais - Santa Bárbara - Catas Altas - Caeté. Target:

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Programa VER

VER / Vivendo a Estrada Real

(Living the Estrada Real)

Barão de Cocais - Santa Bárbara - Catas Altas - Caeté



The main goal is to empower the Estrada Real brand as an important destination in Brasil and consolidate its credibility, making the experiments / experiences in the cities of Barão de Cocais, Caeté, Catas Altas and Santa Barbara to be valued by local communities and visitors.

Programa VER - Vivendo a Estrada Real


R0 - Articulated and Eficient Management. (working group: SESI, IER, FECOMERCIO, SESC, SENAC, SETUR E SEBRAE)

R1 – Regional and Local Government reinforcement.

R2 – Creating an “Estrada Real” Touristic Identity for the local communities. (To mobilize the community about the origins of the Estrada Real, its historical importance and create a parallel with the current mining activity in the region)

R3 – Touristic Offer (Adapt, organize and expand business opportunities)

R4 – Expand Infrastructure. (interpretive signs, access, and revitalization of milestones / road signs)

Programa VER - Vivendo a Estrada Real


Programa Vivendo a Estrada Real - VER

  • Actions - SESI and IER:
  • Touristic Package: Entre Serras e Trilhas
  • Miramundos Expedition
  • Consultancy to mobilize local communities to recognise and preserve the Estrada Real heritage
  • Ecological Hikings
  • XTerra at Santa Bárbara
  • Events: Cycling and off road

Programa Vivendo a Estrada Real - VER

  • Actions - SESI and IER :
  • Field Visit to Family Agriculture- Benchmarking.
  • Promotion and marketing: FAMTOUR, PRESTRIP and creating touristic packages and marketing support - ABAV and BRAZTOA .
  • Consultancy for mapping and empowering cultural and traditional events.
  • Indicative and interpretive signposts project.
  • Revitalization of the indicative marks of the Estrada Real.

Roteiro 1

Waterfall and Archeological Site at Cocais

(Pedra Pintada)


Roteiro 2

Visit to Catas Altas


Programa Vivendo a Estrada Real - VER

  • SETUR:
  • Mobilizing actions, reinforcement of the local governments,
  • touristic offer and signpost mapping.
  • ACO – Associação do Circuito do Ouro:
  • Tourism and Touristic Projects Management Courses.
  • Recognizing the local leadership - Programa Líder.
  • SESC
  • Community oriented events.
  • Courses: Waiter; Kitchen Helper; Receptionist; Chambermaid; Guide.