Using message communication to promote change
1 / 12

Using Message & Communication to Promote Change - PowerPoint PPT Presentation

  • Uploaded on

Using Message & Communication to Promote Change. Remarks of Ken Kelly, JD Center for Science In the Public Interest Food Safety Network’s Communicators Conference University of Guelph June 13, 2006. Promoting Change. Center for Science In the Public Interest (CSPI)

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Using Message & Communication to Promote Change' - luther

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Using message communication to promote change

Using Message & Communication to Promote Change

Remarks of Ken Kelly, JD

Center for Science In the Public Interest

Food Safety Network’s Communicators Conference

University of Guelph

June 13, 2006

Promoting change
Promoting Change

  • Center for Science In the Public Interest (CSPI)

    • CSPI is an independent non-profit health advocacy organization with offices in Washington, D.C. and Ottawa. Since 1971, CSPI has been working to improve the public’s health, largely through its work on nutrition and food-safety issues.

    • CSPI is supported primarily by over 900,000 subscribers to its Nutrition Action Healthletter, the largest circulation health newsletter in North America.

    • Our Canadian advocacy is supported by over 100,000 subscribers to the Canadian edition.

Promoting change1
Promoting Change

  • The Problem: Foodborne Disease

    • Health Impact:

      • 75 million illnesses, 325,000 hospitalizations, and 5,000 deaths each year. (CDC)

    • Economic Impact:

      • In 2000, the USDA’s Economic Research Service estimated the cost of just five bacterial foodborne pathogens – Campylobacter, Salmonella, E. coli, and Listeria – in terms of lost productivity, hospitalizations, and deaths to be $6.9 billion per year.

Promoting change2
Promoting Change

  • Who Do We Target?

    • Government

      • USDA-Food Safety Inspection Service

        • Meat & Poultry

      • FDA-Center for Science and Applied Nutrition

        • Seafood, Fresh Fruits & Vegetables, Eggs

    • Policymakers

      • Senators

      • Congressmen

    • Industry

      • Meat

      • Poultry

    • General Public

Promoting change3
Promoting Change

  • How Do We Target?

    • Direct lobbying

      • Face-To-Face Meetings (FTF)

      • Letters

    • Advocacy Campaigns

      • FTF Meetings

      • Letters

      • Media

      • Grassroots

    • Litigation Strategies

      • Legal Partnerships

    • State Advocacy

      • State Legislature

      • State Advocacy Groups

    • Regulatory Advocacy

      • Comments

Promoting change4
Promoting Change

  • Direct Lobbying

    USDA’s Recall Policy:

    During a recall, the United States Department of Agriculture (USDA) will only share a firm’s distribution list with states that promise not to release the information to the public.

    • ConAgra

      • In the summer of 2002, public health officials in Colorado and California were barred from obtaining ConAgra’s distribution lists from USDA.

    • Mad Cow Disease

      • December 23, 2003, FSIS recalled raw beef that may have been exposed to tissues containing the infectious agent that causes mad cow disease.

Promoting change5
Promoting Change

  • Advocacy Campaigns

    • Where’s The Beef? Campaign

      • Objective: To reverse the policy of not telling consumers where contaminated meat is distributed and sold.

      • Strategies: Freedom of Information Act (FOIA) Requests, Grassroots, Media.

      • Target: Primary=USDA, Secondary=Legislators/General Public

Promoting change6
Promoting Change

  • Advocacy Campaigns Cont.

    • NAIS Campaign – Mad Cow Disease

      • Issue: The US does not have an animal identification and tracking system. The current proposal by the USDA involves a phased in voluntary system that does not become fully operational until 2009.

      • Objective: To make the NAIS mandatory and Expedite implementation.

      • Targets: Primary=USDA, Secondary=Legislators/General Public

      • Strategies: Direct Lobbying, Media, Grassroots

Promoting change7
Promoting Change

  • Litigation Strategy

    • Used as a compliment to our advocacy efforts.

    • Can be directed at either industry or government.

    • Best used in conjunction with an advocacy campaign.

    • Example:

      • Where’s the Beef? Campaign – Recall Disclosure

      • Objective: To focus attention on USDA’s policy of not disclosing critical information to consumers during recalls.

      • Partnered with Williams & Connelly – Pro Bono

Promoting change8
Promoting Change

  • State Advocacy

    • State advocacy can be a compliment to federal advocacy efforts.

    • Similar to the litigation strategy is best used with an advocacy campaign.

    • Example: – Recall Disclosure

      • 12 States have signed the secrecy agreement with USDA prohibiting the disclosure of information during recalls.

      • State Partnership

        • California

      • Vehicle for Change:

        • State Legislation: SB 611

Promoting change9
Promoting Change

  • Regulatory Advocacy

    • Directed towards government agencies

      • U.S. Department of Agriculture

        • Food Safety Inspection Service (FSIS)

      • Food and Drug Administration

        • Center for Food Safety and Applied Nutrition (CFSAN)

    • Meetings

      • One on one with Agency heads and staff

      • In partnership with other consumer groups

        • Safe Food Coalition

    • Participating in the regulatory process

      • Comments on proposed rules

        • Example: Availability of retail consignees during meat and poultry recalls.

Promoting change10
Promoting Change

  • Conclusion

    • Identify the issue, solution, target, method.

    • Typically it is more effective to use a variety of methods.

    • Cultivate media opportunities