1 / 27

Ljubljana, 27th November 2008 Katja Zužič, Web Research Manager

Ljubljana, 27th November 2008 Katja Zužič, Web Research Manager Matej Mrevlje, Data Processing Manager. How has the era of internet influenced our media consumption and lifestyles? Consumer insight for Adria region. H OW HAS OUR DAILY LIFE CHANGED IN THE ERA OF INTERNET ?.

lunea-robles
Download Presentation

Ljubljana, 27th November 2008 Katja Zužič, Web Research Manager

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ljubljana, 27th November 2008 Katja Zužič, Web Research Manager Matej Mrevlje, Data Processing Manager How has the era of internet influenced our media consumption and lifestyles? Consumer insight for Adria region

  2. HOW HAS OUR DAILY LIFE CHANGED IN THE ERA OF INTERNET? Oh, so they have internet on computers now!

  3. »Single-source« research about Product and brand usage Consumer opinions, free time activities and purchasing habits Reading, listening, viewing and usage of other media Sociodemographic characteristics of respondents Interviewing method and sample size Self-completion of questionnaires in households Multistratified, random sample, based on statistical regions Annual average data are based on app. 8.000 respondents per country Target group Potential respondents are individuals aged from 15 to 75 Regions and frequency Continuously from the second half of year 2000, half-year intervals Slovenia, Croatia and Serbia (it is also possible to gain data from 59 other countries around the world) SOURCE OF DATA

  4. CHANGES IN SOCIO-DEMOGRAPHIC PROFILE OF INTERNET USERS…TREND ANALYSIS

  5. INTERNET PENETRATION

  6. INTERNET USERSAge profile  Internet users are slightly above average MALES  no differences in gender structure through years

  7. INTERNET USERSEducation profile ? • Among SLO and CRO internet users: increase of married users • Decrease of single users among SLO internet users, while increase among CRO internet users

  8. CHANGES IN INTERNET USAGE…TREND ANALYSIS

  9. INTERNET USAGELocation

  10. INTERNET USAGEFrequency

  11. SOME CHANGES IN LIFESTYLE…TREND ANALYSIS

  12. LIFESTYLEGeneral population • “When I need information the first place I check is the internet”

  13. LIFESTYLEGeneral population • BUT: increasing trust in internet among internet users

  14. CHANGES IN MEDIA CONSUMPTION…TREND ANALYSIS

  15. MEDIA CONSUMPTION • TV: no significant changes… • WOM: no significant changes… • OUTDOOR: no significant changes… • DAILIES: no significant changes… THOUGH significant changes for…

  16. MEDIA CONSUMPTIONCinema

  17. MEDIA CONSUMPTIONMonthlies • Comparable decrease also for: • supplements • direct mail • books!

  18. …MEDIA CONSUMPTION • Have these consumers passed over to the internet? • Where can we find them? • On-line watching TV • Blogging • Chatting • E-news increase in…

  19. MEDIA CONSUMPTIONE-news

  20. WHO ARE CURRENT INTERNET USERS?HOW CAN WE TARGET THEM?

  21. INTERNET USAGE

  22. INTERNET USERS PROFILESocio - demographic characteristics

  23. INTERNET USERS PROFILELifestyle • Spending evenings outside • Spending money on personal cosmetics • Buying fashionable clothes and spending a lot of money on them • Ambitious, adventurous, dress up in a young fashion • Follow trends • Search for profitable ways of investing money; thing about their work during free time • Try to experiment • Visiting cinema • Spending money on personal cosmetics and clothes • Dress up in a young fashion; like following trends • Keep up with the innovations in communication technology and are first to accept new technological gadgets • Ambitious, adventurous, like going out • Like trying new things • Like to experience different holidays and traveling abroad • Try to keep up with development and technology • Visiting cinema, eating in restaurants • Going out to night clubs • Friends more important than family • Adventurous, ambitious • Like to stand out and image oriented • Like the idea of being different

  24. INTERNET USAGEPurpose  Substantial increase of on-line banking in last few years

  25. INTERNET ACTIVITIES

  26. THE FUTURE OF INTERNET The Internet has been the most fundamental change during my lifetime and for hundreds of years. Someone the other day said, "It's the biggest thing since Gutenberg," and then someone else said "No, it's the biggest thing since the invention of writing." (Rupert Murdoch) I am much more optimistic about the prospects of the Internet and what it means for human civilization. I think it will enhance liberal education as never before, and more likely to usher in a new enlightenment than to cause the death of civilization.(Larry Sanger) …and we will track the future with TGI

  27. Thank you for your attention • www.mediana.si • mediana@mediana.si

More Related