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2. A general understanding of CSR. Has become a central theme of the political agenda of many companies since 1970The definition by the EU:
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1. 1 Corporate Social Responsibility at Miller Brewing Company and Plzenskı Prazdroj
2. 2 A general understanding of CSR Has become a central theme of the political agenda of many companies since 1970
The definition by the EU:
“Corporate social responsibility is the voluntary integration of social and ecological aspects into everyday corporate operations with the surrounding environment.”
Is connected with the principles of
a sustainable development,
• The basic areas: economic,
environmental,
social.
The scheme of sustainable development
3. 3 Motivations for an implementation of CSR
4. 4 CSR in the USA and the Czech Republic
5. 5 Miller and Plzenskı Prazdroj
6. 6 The SABMiller brewing group
7. 7 Basic Priorities of Miller and Plzenskı Prazdroj
8. 8 Community Development Support – Plzenskı Prazdroj
9. 9 The Plzenskı Prazdroj Citizen's Choice
10. 10 The Plzenskı Prazdroj Citizen's Choice
11. 11 The Miller REACH
12. 12 The Miller REACH Responsibility and Cultural Diversity
13. 13 The Miller REACH – Employment Miller Urban Entrepreneurs
14. 14 The community development support - Comparison
15. 15 Recommendations
16. 16 THANK YOU FOR YOUR ATTENTION!
