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Grow Your Business with Microsoft’s Application Platform. Scott Allen Solution Specialist Microsoft New Zealand. Ben Green Product Manager Microsoft New Zealand. Agenda. What is the Application Platform? Application Platform Optimisation (APO) Model

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grow your business with microsoft s application platform
Grow Your Business with Microsoft’s Application Platform
  • Scott Allen
  • Solution Specialist
  • Microsoft New Zealand

Ben Green

Product Manager

Microsoft New Zealand

  • What is the Application Platform?
  • Application Platform Optimisation (APO) Model
  • Making Money with Business Intelligence
  • Making Money with SQL migration
  • Launchwave 2008 – ‘Heroes Happen Here’
what is microsoft s application platform
What is Microsoft’s Application Platform?
  • Forrester defines an application server platform as “infrastructure software for building Web and composite applications and, increasingly, applications based on service-oriented architecture (SOA) design principles”.
  • The Microsoft Application Platform is a portfolio of technology capabilities, core products, and best practice guidance focused on helping IT and development department’s partner with the business to maximize opportunity. The core products of the Microsoft Application Platform are:
      • SQL Server
      • Visual Studio 2005
      • BizTalk Server 2006.
forrester s application server platforms wave
Forrester’s Application Server Platforms Wave

In July 2007 Forrester evaluated 9 vendors in the assessment – BEA Systems, IBM, Magic Software, Microsoft, Oracle, Pegasystems, Red Hat’s JBoss Division, SAP and Sun Microsystems – each offering application life-cycle coverage and a cohesive product or suite of products.  

Forrester evaluated these nine vendors in five different scenarios –

  • Application Server Platforms
  • Conventional Platforms for Web Applications
  • Conventional Platforms for SOA Applications
  • Java/J2EE and Java EE Platforms
  • Independent SOA Platforms

Microsoft placed as a leader in every evaluation, except the Java-specific scenario

forrester s application server platforms wave1
Forrester’s Application Server Platforms Wave

microsoft s application platform
Microsoft’s Application Platform

Enables a dynamic application environment that supports business growth, increases competitive advantage, and helps control costs

Business Driver

Business Driver


Increase Agility

Manage Information

Scalable data platform

Pervasive BI

Performance management

Application development

Reduce Application Backlog

Drive App Impact

User Experience

Platform Investments

Platform Investments


How do you get there?

Application Platform Optimization Model

More adaptive application platform driving core applications and business processes

Fully service-oriented, dynamic application platform


flexible business applications

Static, disparate applications and platforms

More Efficient Cost Center

Business Enabler

Cost Center

Strategic Asset

infrastructure optimization building a people ready business
Infrastructure OptimizationBuilding a People-Ready Business

Model-Based Approach

  • Provides capability framework to help you build an optimized infrastructure (not Microsoft-specific)
  • Establishes a foundation based on industry analyst, academic, and consortium research
  • Provides guidance and best practices for step-by-step implementation
  • Drives cost reduction, security and efficiency gains
  • Enables agility

Application Platform

Optimization Model


User Experience






Business Intelligence

Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions

Complete and integrated BI offering

Widespread delivery of intelligence through Microsoft Dynamics and Microsoft Office

Enterprise-grade and affordable

soa and business process
SOA and Business Process





Architecture &


IT Operations


Competitive agility

Flexible value chain

Productivity, component reuse

Loosely coupled & adaptable

Flexibility, lower cost

Heterogeneous environment


Data Management

Compact Edition


Our Focus:


Support Rich Internet Apps and composite apps

Design for manageability and security





BizTalk Server Training

  • BizTalk 2006 R2 Jumpstart Training (2 Days)
    • The course will explore new functionality such as WF and WCF integration with BizTalk, but assumes some existing knowledge in these areas.The course also explores the new EDI and RFID technologies.


 Experience with Visual Studio 2005, C# and .NET development.

1+ year of experience with BizTalk Server 2006 is essential.

AUCKLAND – Dates TBC - register your interest by emailing

  • Designing and Developing BizTalk 2006 and 2006 R2 Solutions (3-day workshop)

BizTalk Architecture – Standards - BizTalk Tools - Development and Web Services

Debugging and monitoring - Business Rules Engine - Single Sign-On - Deployment and administration

Advanced techniques (time permitting) - Hands-on Labs (real-life, end-to-end scenario)

Cost $1500 per person

Location Microsoft or on client Premises

Date – Organised as required

Email to arrange your training

  • What is the Application Platform?
  • Application Platform Optimisation (APO) Model
  • Making Money with Business Intelligence
  • Making Money with SQL migration
  • Launchwave 2008 – ‘Heroes Happen Here’
gartner survey of 1 400 cios 1 400 cios in more than 30 countries representing 90b in it spending
Gartner Survey of 1,400 CIOs1,400 CIOs in more than 30 countries representing $90B+ in IT Spending
  • Average BI budget will increase by 4.8%

InformationWeek article on BI Spending

  • 77% of respondents
    • Less than a quarter of workers use BI software today
    • Only 8% report more than half of employees use BI software
    • But, 38% say more than half of their employee’s will use BI software in two years

Gartner: “Business Intelligence will surpass security as their [CIOs] top technology priority this year.”;jsessionid=IFNUVEI1VUFNYQSNDBOCKH0CJUMEKJVN?articleID=181500685

bi offers
BI Offers

Business Opportunity

Sales Cycle

Offer Type

top resources for bi partners
Top Resources For BI Partners

BI and Performance Management Partner Portals

Microsoft Partner Program Specializations

BI Training Framework

Performance Management Portal

Business Intelligence Portal

Performance Management - IW

Business Intelligence - DM

Business Intelligence Resource Kit DVD

APO/BPIO Partner Sales Tool Kit

BI Ready-To-Go Campaign

bi resource kit
BI Resource Kit
  • Hands-on-lab Image and scripts
  • Recorded Web Casts
  • Technical Resources
  • Case Studies
  • News and Reviews
  • Whitepapers
  • Videos
achieving the bi specialization
Current Certification RequirementsEmploy or contract with two individuals, each of whom must have passed at least one of the following Microsoft exams

Microsoft Exam 70-431 : TS: Microsoft SQL Server 2005 - Implementation and Maintenance

Microsoft Exam 70-445 : PRO: Designing Business Intelligence Solutions Using Microsoft SQL Server 2005 Analysis Services

Microsoft Exam 70-446 : PRO: Designing a Business Intelligence Infrastructure Using Microsoft SQL Server 2005 (available in 2007)

Microsoft Exam 70-228 : Installing, Configuring, and Administering Microsoft SQL Server 2000 Enterprise Edition

Microsoft Exam 70-229 : Designing and Implementing Databases with Microsoft SQL Server 2000 Enterprise Edition

Customer Reference RequirementsSubmit at least three customer references that showcase business intelligence services, reporting, tools, and application solutions using SQL Server technology

Achieving The BI Specialization
nz business intelligence activities
NZ Business Intelligence Activities
  • PPS Launch at NZ Connect Events
    • October 16thChch, 23rd AKL, 30th WGTN
  • BI Breakfast in Wellington October 11
    • Business Decision Maker (1:few)
        • Partner speakers
        • Used for starting conversations with BDMs about Microsoft BI
  • BI Day in December 4TH
  • Technical Decision Maker/IT Pro (1:many)
      • 200-300 level awareness/lead gen that includes how to’s and best practices
      • Used for education and awareness of Microsoft’s BI offerings and to generate lead


Do not

  • What is the Application Platform?
  • Application Platform Optimisation (APO) Model
  • Making Money with Business Intelligence
  • Making Money with SQL migration
  • Launchwave 2008 – ‘Heroes Happen Here’
upgrade to ss2005 triggers
Upgrade to SS2005 Triggers

Key IT Scenarios

Higher Availability

Multi-terabyte data warehouse/Large OLAP

Enterprise Reporting & Analytics

MS Platform Pull Through (SharePoint, BizTalk, etc.)

IT Lifecycle Management

Plans to upgrade SAP/Siebel/vertical apps (next version)

Hardware upgrade

Re-write Legacy LOB application

Move from dept. to datacenter deployment

Special Events

Corporate acquisition

Change in CXO (e.g. CIO, CTO)


Mainstream Support

Mainstream Support is the first phase of the product support lifecycle.At the supported service pack level, Mainstream Support includes:

Incident support (no-charge incident support, paid incident support, support charged on an hourly basis, support for warranty claims)

Security update support

The ability to request non-security hotfixes

Extended Support

The Extended Support phase follows Mainstream Support for Business and Developer products. At the supported service pack level, Extended Support includes:

Paid support

Security update support at no additional cost

Non-security related hotfix support requires a separate Extended Hotfix Support Agreement to be purchased (per-fix fees also apply)

Please note: Microsoft will not accept requests for warranty support, design changes, or new features during the Extended Support phase

Extended Support is not available for Consumer, Hardware, Multimedia, and Microsoft Dynamics products

campaign resources
Campaign Resources:

SQL Server Go to Market Content:

SQL Server 2005 Upgrade Deck TDM

SQL Server 2005 Upgrade Deck BDM

SQL Server Sales Quick Reference guides:

SQL Server 2005 sales quick reference guide

SQL Server 2005 Upgrade sales quick reference guide

SQL Server Partner Sales and Marketing Resources:

Sales tools

SQL Server 2005 Partner Job Aid

SQL Server 2005 Partner datasheets

These are tools for partner’s telesales reps to guide them on how to position customer campaign opportunities with their customers why they should migrate from Oracle to SQL Server 2005, and Business Intelligence

SQL Server 2005 Upgrade Telesales call guide

Marketing Tools

Direct mail pieces your partners can use to solicit interest in SQL Server 2005 in their accounts

SQL Server 2005 family direct mail piece


Microsoft Partner training

Partner Marketing Center

Data Management Solutions Competency

  • Engaging in this Opportunity
  • BDM/TDM decks
  • Technical Resource kit (DVD)
  • Partner webcasts (offering, compete)
  • Marketing collateral on SQL Upgrade, case study
  • MSPP SQL competency materials
  • WWPC participation
  • Customer campaignevents participation
  • Subsidized advertising and promotion (online/offline)
  • DGAP campaigns
  • Telesales/Event leads
  • Datasheet, Battle cards
  • Subsidized webcasts – Finance / Vertical publications
resource dvds
Resource DVDs
  • SS2005 Upgrade DVD (partner version)
  • Combines evaluation software, business value whitepaper, data sheets, case studies, etc. for SQL Server 2005.
  • * Special Partner Content – BDM/TDM decks, Demand Generation templates

Partner Version

scheduled sql training
Scheduled SQL Training

Upsize your Access Databases to SQL

 Microsoft  Access  to SQL migration1 day course ($580+GST per person)

WELLINGTON 1 or 2 November

AUCKLAND 5 or 6 November

Upgrade from Microsoft® SQL Server™ 2000 to Microsoft SQL Server 2005

 ‘Updating your Database Administration skills to SQL Server 2005 course ($1605+ GST)

AUCKLAND 23 - 25 October

WELLINGTON 29 - 31 October

Register at or call 0800 835 835


Steps to Certification

Before you register for an exam, you should become familiar with the exam's objectives by reviewing the associated prep guide. Candidates are expected to have hands-on experience working with the product or technology for each test.

Full details of how you can prepare for your MCP Exam is at:

Register for your Exam with Prometric, either online at or by telephone: 0800 444 1603 quoting your voucher number. 

Also get a second chance to pass your Microsoft Certification exam!

For a limited time, you can get a free, second shot at any IT professional, developer, or Microsoft Dynamics certification exam. Just register for this offer before your first exam, and you will get two chances to pass. To register for Second Shot please visit

campaign resources1
Campaign Resources:
  • More information on database migration, including tools, customer case studies and comparison studies, is available at the Migrate to SQL Server Web site
  • SQL Server Migration Assistant (SSMA) tools are for database migration wins and compete against expensive database vendors such as Oracle and Sybase.
campaign resources2
Campaign Resources:
  • Data sheet for Technical Decision Makers
campaign resources3
Campaign Resources:
  • Business Value of Upgrading Whitepaper
campaign resources4
Campaign Resources:
  • Flyer and eDM
  • What is the Application Platform?
  • Application Platform Optimisation (APO) Model
  • Making Money with Business Intelligence
  • Making Money with SQL migration
  • Launchwave 2008 – ‘Heroes Happen Here’



  • Establish Microsoft as the application platform thought leader, through positive Technical Audience experience.
  • Accelerate adoption of wave launch products through evangelism and RDP success, compelling customer evidence, and mass trials.
  • Deliver Field, Partner, and Customer Readiness & Engagement, to build a rich ecosystem that will drive long-term growth of our application platform.


Demonstrate to our technical audiences how Microsoft’s next generation application platform, with Windows Server 2008, SQL Server 2008, and Visual Studio 2008, can make them a hero in their organization. Establish Microsoft’s thought leadership across Web, Security, and Virtualization. Build momentum and excitement through launch, and monetize this momentum post-launch.


  • Grow Microsoft’s share across Web, Security, and Virtualization, +2 pts ahead of x86 Server market, and contribute to revenue growth.
  • Drive SQL deeper into the data center and facilitate ISV adoption.
  • Launch Visual Studio as the development platform for Software + Services, to fuel adoption and growth.
  • Contribute to audience NSAT Developer + ITPRo
sql server release schedule
SQL Server Release Schedule





2010 - 2011





SQL Server 2005

SQL Server 2005 SP1



SQL Server 2005 SP2




SQL Server


Note: CTPs approximately every 60 days beginning Tech∙Ed

nz app plat community
NZ App Plat Community

Email: to be added to the list


SQL Server 2008 Strategy, Tactics & Timings

  • Partner with Windows Server & Visual Studio for biggest joint launch in company history
  • End-to-end product launch experience spanning the entire product release
what does success look like
What does success look like?
  • Business model (what do I need to do differently in my business for this opportunity? Levels of investment)
  • People (Can I up skill existing staff, do I need to build a team from scratch, what is the labour market like for the skills I need?)
  • Customer engagements (MS campaigns, focus on existing customers, etc)
next steps
Next Steps
  • Training & readiness (what on-line training is available, what is MS or Ace/Auldhouse currently scheduling?)
  • Competency attainment (what are the key certifications required for the competency or specialisation?)
  • Who do I speak to? (Product manager, PAM etc)
cios are investing in technologies that support enterprise competitiveness
CIOs Are Investing in Technologies That Support Enterprise Competitiveness

2007 CIO Technology Priorities

To what extent will your investment in each of the following technologies change in 2007?


Spending Increase



Business Intelligence 1 1 + 4.8%

Enterprise Applications (ERP, Supply Chain, CRM, etc.) 2 * + 4.5%

Servers and Storage Technologies (Virtualisation) 3 9 + 3.9%

Legacy Application Modernisation 4 10 + 3.6%

Security Technologies 5 2 + 3.4%

Networking and Voice and Data Communications (VoIP) 6 8 + 3.2%

Service-Oriented Applications and Architecture 7 7 + 3.2%

Technical Infrastructure Management and Development 8 12 + 3.0%

Document Management 9 * + 2.9%

Customer Sales and Service Technologies 10 5 + 2.5%

*New question for 2007

Source: Gartner EXP CIO Survey (2007)