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Blogging Best Practices: Guidelines for Engaging and Informative Posts

Learn how to create effective blogs with clear topics, engaging leads, and newsworthy angles. Ensure readability by avoiding jargon and catering to all readers, even those unfamiliar with the topic. Use a journalistic style, incorporate keywords for SEO, and interact with readers to stimulate engagement.

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Blogging Best Practices: Guidelines for Engaging and Informative Posts

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  1. Guidelines for Effective Blogging

  2. Checklist • Is the topic clear to someone who only reads the headline? • Does the lead paragraph tell who and what the story is about and why the reader should care about it? • Is the angle you’ve used likely to seem newsworthy? • Would someone who knows absolutely nothing about this topic understand this post? • Is the post free of jargon?

  3. Checklist • Is it written in journalistic style and does it make an effort to be objective? • Have you peppered the headline and the post with keywords and phrases that will be attractive to search engines? • Did you remember to ask your readers a question at the end, or something to stimulate readers to comment? • Did you remember to write with the reader in mind, always keeping in mind WIIFT? (What’s in It for Them?)

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