Preparing For TV Beyond Windows Vista

1. Preparing For TV Beyond Windows Vista Bernhard KotzenbergLead Program ManagerWindows eHome DivisionMicrosoft Corporation

2. Session Overview • Future Technologies • Worldwide Digital TV • Enabling Premium Content • Europe and Japan • Hybrid Tuners • Call to Action

3. The Worldwide Move To Digital • Analog content sources are still relevant • Digital TV is increasingly important • Content • Larger quantity and variety of digital services • Premium content (HBO, Showtime, etc.) • High definition audio and video • Analog switch-off • Motivated by better use of limited bandwidth • Transition schedules are set for many countries • Full deployment already underway in some places • We have made progress with ATSC and DVB-T, but there’s more to do…

4. Worldwide Digital TV Terrestrial Brazil might adopt ISDB-T

5. Worldwide Digital TV Satellite

6. Digital TV Is The Next Big Opportunity But presents some challenges, especially around premium content

7. Premium TV Content For PCs – Today • Content flow to Windows PCs • Basic analog capture • Available for Terrestrial and Cable broadcast • Short term solution due to push for digital • Premium analog • Analog output of Set Top Boxes (STBs) • Challenges • Quality (no support for HD video or multi-channel audio) • No support for PPV and VOD • End-user confusion connecting STB DVR to MCE (with DVR) • Prone to errors due to “open loop” control of STB using IR This is not good enough We need a solution that fully enables premium TV in Windows!

8. Challenges for Digital TV on the PC • End to end content protection and rights management is becoming a requirement: • US Digital Cable • Japan ARIB ISDB-T/S • Conditional Access (CA) protected content • US ATSC Broadcast Flag equivalents • Developing a common API & crypto solution • Simplifies hardware development • Simplifies software integration • Enables worldwide solutions

9. Protected Broadcast Driver Architecture • Features • Extends Broadcast Driver Architecture (BDA) • Protects content from the TV tuner to the operating system • Standardizes crypto APIs • Worldwide solution • Broadcast standard and CA independent • Uses industry-approved Windows Media DRM • Device support • Integrated (PCI/e) devices through BDA extensions • IP-based devices through Digital Receiver Interface (DRI) with Windows Vista Class driver

10. PBDA-IP PBDA-KS Primary design consideration:regional regulatory constraints (e.g., ISDB, Broadcast Flag) Local / integrated devices Extends BDA devices Form factor: Highly integrated Dedicated device (serves single PC) Mini-driver must support new API Primary design consideration:network operator constraints(e.g., CableLabs, Premium Satellite) Network based devices Extends network devices(UPnP, WSDL) Form factor: External, detachable Shareable device (serves multiple PCs) Class Driver: No driver required Enables secure delivery of premium content to Windows Common chip-level hardware requirements (crypto) Supports host or device screening (including bulk mode) Worldwide solution (broadcast standard and CA independent) PBDA Implementations

11. PBDA – Content Protection • Screening on receiver device or host PC • Macrovision, CGMS-A, Redistribution Control (RC) Broadcast Flag, CA Copy Control Information (CCI) • Content protected by Windows Media DRM • Proximity detection • Device registration • License generation • Content scrambling • Revocation and renewability

12. WMDRM Advantages • Robustness agreement and license required to obtaina certificate for access to WMDRM protected content • Strong encryption across User-Accessible-Busand file storage • AES-128 • HDCP • RSA-1024 for key exchange • Strong compliance and robustness rules • Devices and applications can be revoked or renewed • Working with reputable vendors and OEMs to insurehigh quality services with secure content • Approved by DTCP (5C), CPRM (4C), CMLA, AACS, Macrovision, CableLabs, and CSS for output protection

13. PBDA Hardware Requirements • Common technologies used for all profiles • RSA 1024 bits • SHA1 160 bits • AES 128 bits • OMAC1 • Random number generator • XML certificate parsing Applies to bothPBDA-KS and PBDA-IP

14. WMDRM License CCI States None WMDRM License CF Copy Freely Copy Once Copy Never CO None Rendering CN MCE CF CO • COPP/OPM • - CGMS-A • MV • HDCP CN MCE TS(WMDRM) WMDRM CA-1 WMDRM-1 VGA Composite Component DVI DVR DVR End-To-End Content Protection Windows PC Digital Receiver Applies to bothPBDA-KS and PBDA-IP

15. Supporting Worldwide Digital TV Standards

16. Japan

17. Japan Digital TV challenges • Getting Consensus • Multiple standards bodies (ARIB, D-PA, B-PA) • Contract from conditional access provider (B-CAS) • Multiple broadcast standards • ISDB (ARIB TR-B14/15) • Specifications in Japanese • New Interactive TV standards (BML) • Extensive in-country testing required • Today’s ISDB tuners are expensive and specialized

18. Japan Microsoft investments • Building relationships with the industry • Regulatory bodies (ARIB, D-PA, B-PA) • Conditional access provider (B-CAS) • Broadcasters • Partnering with key partners for Interactive TV solutions (BML) • Engaging potential partners • IHVs, ISVs, and OEMs • Dedicated product development team in Chofu Technology Center (CTC) • Focus on ISDB technology initiatives

19. Japan Key TV features ‘07 • PBDA tuners for ISDB • Premium content with B-CAS support • Live and recorded HD/SD TV • Interactive TV (BML) • In-band guide (SI/EPG) • Protected content pipeline • Video, audio, and data • ARIB TR-B14/B15 compliance

20. Europe

21. Europe Digital TV challenges • Market fragmentation • Staggered and varied adoption of DVB standards • (DVB-T, DVB-S, and DVB-C) • Multiple Interactive TV standards (MHEG, MHP, SMS) • Mixture of free and pay TV for both DVB-T and DVB-S • Multiple Conditional Access (CA) • Multiple business models • CA requirements vary per broadcaster • Long lead-times for business engagement • Extensive in-country testing required • Subtle technical differences between differentbroadcasters and cable operators

22. Europe Microsoft investments • Development agreement with FSC • DVB technologies (Satellite, Terrestrial, and Cable) • Working with leading partners in the iTV space for key feature support • Technology collaboration with NagraVision • Enables Premium Pay TV in Europe • Dedicated product development team in European Development Center (EDC) • Focus on DVB technology initiatives

23. Europe Key TV features ‘07 • DVB-T and DVB-S/S2 free-to-air and DVB-CI • Hybrid tuners • Merged program guide (PAL/DVB-T/DVB-S) • DVB-T subtitling and DVB Teletext • In-band EPG for DVB services • Interactive TV with MHEG5 • Improved service scanning • FM radio station naming and analog TV channel renaming

24. Hybrid Tuners • Demand for crossover solution tuners by OEMs • Regulatory mandates to support both formats to future proof today’s solution for TV receiver devices • Offers more flexibility to users without changing out hardware • Most vendors are building these solutions today (PAL + DVB-T, NTSC + ATSC + QAM) through a mix of supported driver models • Hybrid tuner model simplifies driver model solution and allows a better way to configure usage of all tuner capabilities

25. Hybrid Tuner Requirements • Hybrid digital/analog tuners must support the following analog video processing • Hardware MPEG-2 audio and video compression to Packetized Elementary Stream (PES) • VBI data slicing and conversion to PES stream • NTSC: Line 20, 21 • PAL: Teletext, Line 6, 23 • Delivery of Audio/Video/Data as MPEG-2 TS multiplex • Single service transport stream with PAT/PMT and Audio, Video and Data streams • Tuner driver interface refinements to define supported standards and add encoder settings for analog capture

26. Call To Action • We're making a big bet on PBDA. Join us • Contact us • Decide which version is right for you (KS/IP) • Engage now to be ready for the next release • Hybrid tuners will be fully supported • Contact us • Engage now to be ready for the next release • Prepare for ISDB in Japan • Prepare for DVB-S in Europe tvpbda @ microsoft.com tvhybrid @ microsoft.com

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