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First analises – Henrique Ferreira. Archieving Planned Innovation. What is Planned Inovation ?. “ Disciplined and practical step-by-step sequence of procedures for reaching successful products every time ”. What is innovation. Invention = Solution to a problem(unmet needs)

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Presentation Transcript
what is planned inovation
What is Planned Inovation?

“Disciplined and practical step-by-step sequence of procedures for reaching successful products every time”

what is innovation
What is innovation
  • Invention = Solution to a problem(unmet needs)
  • Innovation = Commercially successful use of the invention
  • Planned Innovation = planned commercially successful use of solution to unmet needs
reaching product innovation
ReachingProductinnovation
  • Basic functions
    • Identification and Capturing of value
  • Mix of science and art
    • More science than art
objective
Objective
  • What to do and why in evaluating the potential of any new product or service
process
Process
  • Disciplined reasoning process
  • Lasting market orientation
  • Proper selection criteria that reflect
    • Strategic and tactical business objective and goals
    • Dynamic matching of resource to present and future business opportunities
    • Positive and negative influences of major external trends affecting present and future business opportunities
  • Scientific reasoning to determinate requirements before making major expenditures
  • Proper organizational staffing
process1
Process
  • Disciplined reasoning process
  • Lasting market orientation
  • Proper selection criteria that reflect
    • Strategic and tactical business objective and goals
    • Dynamic matching of resource to present and future business opportunities
    • Positive and negative influences of major external trends affecting present and future business opportunities
  • Scientific reasoning to determinate requirements before making major expenditures
  • Proper organizational staffing
disciplined reasoning process
Disciplined reasoning process
  • Appropriate models or structures to guide the reasoning process
  • Scientific Method
    • The general aim of science is to predict whit understanding
    • Their aim is to predict what will be required for an existing or new business to reach their sales and profit objectives together with the understanding of why it will or will not happen
scientific process
Scientific Process

Model(s)

Theoretical Frameworks

Predict with understanding

Frame hypotheses

Regarding product-market

Guided by model(s)

Test hypotheses and interpret

Within context of model(s)

Hypotheses

Hypotheses determine

Information needed

Information

Organize data according to

hypotheses

Obtain data needed

Regarding market-need

And technical feasibility

Research

Survay and/or Technical

basic domains of the planned innovation model
Basic Domains of the Planned Innovation Model

Competition

Competition

Functional(Product)

Requirements

Comain

Market

Requirements

Domain

Resource

Requirements

Domain

Economic

Requirements

Domain

the model of requirements for successful innovation
The Model of Requirements for Successful Innovation
  • Physical Functional Needs
  • Nonphysical Functional Needs
  • Economic Value in Use
  • Emotive Value in Use
  • Technical Design Methods
  • Technical Productions Methods
  • Marketing and Distribution Methods
  • Competitive Opening
  • Competitive Advantage
solution space
Solution Space

”Any product that meets the total requirements in all nine areas would fall within the solutions space, and could be a successful solution(product)”

four framework questions used in determining new product requirements
Four Framework Questions Used in Determining New Product Requirements
  • How is basic function performed now?
  • What does present method cost?
  • What is wrong with present method?
  • What value would improvements have?
process2
Process
  • Disciplined reasoning process
  • Lasting market orientation
  • Proper selection criteria that reflect
    • Strategic and tactical business objective and goals
    • Dynamic matching of resource to present and future business opportunities
    • Positive and negative influences of major external trends affecting present and future business opportunities
  • Scientific reasoning to determinate requirements before making major expenditures
  • Proper organizational staffing
business orientation
Business Orientation
  • Product Orientation
    • Focus on: What we can make
    • Deemphasizes: Meeting customer needs
  • Sales Orientation
    • Focus on: pushing what we`ve got
    • Deemphasizes: Meeting customer needs through product innovation
  • Market Orientation
    • Focus on: Meeting customer needs
    • Requires:
      • Precise definition of target markets
      • Detailed understanding of customer needs
    • Results in:
      • All business functions oriented toward serving customers
      • Above average long-run profit
other topics
Othertopics
  • How to cultivate a lastingmarketorientation
  • How to chooseselectioncriteriathatreflectstrategicobjectivesandtacticalgoals
  • How to assessthe positive andnegativeinfluencesofexternaltrendson business opportunities
  • How to creativelyexhaustallthe ‘near-in’ opportunitiesavaliable